How to Use LinkedIn to Promote Your Personal Brand | Next Avenue - 0 views
-
Doris Reeves-Lipscomb on 29 Apr 13Blog post by Carol Ross, May 21, 2012, Next Avenue PBS, on how to present your "unique promise of value" (William Arruda) on your calling card. Showcase your brand on LinkedIn. Tips: Post a (good) photo with your profile Put the summary section to optimum use --brand story--compelling statement of your distinctive value, a backstory that explains how you go to be so good at what you do, and an aspirational statement. Make your Specialties Section special Align your experience section with your summary section Be choosy about your recommendations Guidelines to develop your brand story--be introspective, gather feedback, identify a theme, describe formative moments in your life.