Group items tagged

"Running a blog is so much more rewarding when you know people are reading, enjoying and sharing your work. If you're managing a blog as part of your business, you probably want people to find and buy your products through your blog, as well. So increasing subscribers is an important task for bloggers. These are some fairly simple hacks that you can implement without too much fuss, which should boost your subscriber numbers. 1. Lower your bounce rate - here is how"

I subscribe to Ramsey's Blog Tyrant blog and found this case study interesting. Although this is blog promotion, it seems as if it would be site promotion as well. Good info about Google Ads and Facebook ads and the return from them. Good information about the conversion of emails to subscribers and users, and the use of give aways. Most important - good content or no matter what you do people unsubscribe.

Some good lessons on marketing, content, conversions, launching or relaunching

article by Joyce E. A. Russell, 10/28/2012, Capital Business, Wash Post on competitors collaborating.

Great blog post on drawing small targets for your business by Sean Smith, Copyblogger, Excerpt: Are you struggling to get traction? Are you dissatisfied with your progress attracting visitors to your blog, subscribers to your newsletter, followers on Facebook and Twitter, or whatever else it may be? Your target isn't small enough … so make your target smaller. Tighten your scope, find your tight-knit group. And reach more in the long run. Want to discuss? Reach out to me on Twitter or join the discussion on Google-Plus.

Blog post by Sylvia Browder at the Story Exchange--where women mean business. "Challenge 2: Undefined Niche To Niche or Not to Niche…that is the question. What is a niche? A niche business is one that targets a very specific group of people with specific shared interest. A business with an undefined niche is like a ship sailing in shallow water. By creating a niche business allows you to market to your ideal clients. For example, if you were a behavioral psychologist targeting teens, you would market your services in places where parents are likely to find out about you; such as advertising in parent magazines, providing resources to local middle and high schools or joining organizations geared towards parents. Solution: By understanding who and where your ideal customers are; it is easy to craft a marketing plan to target them. Here are three easy ways to target your potential clients: * Improve your website's SEO with specific key words * Generate exposure locally and virtually with professional speaking, seminars or publishing a book or articles. * Craft a clear message that speak at the heart of your customer " Challenge 4: No Social Media Plan Random tweets and meandering Facebook posts will result in a lot of time devoted to zero results. Before making another useless post, sit down with pen and paper and make a list of what you want to achieve from social media. To which social media do you belong? What are some social media marketing strategies that you have noticed from other companies? What do you have that will offer value? You may find that your company is spread a little too thin across the social media spectrum. Quality truly is superior to quantity in this respect. Solution: Create a social media marketing plan and stay the long haul. Establishing a strong presence can be a very time consuming process. It is unwise to expect your list of fans, followers or subscribers to grow overnight.

Adam Rogers, Science, Wired, 8.6.15, writes about how the Google tanking algorithm of positive and negative stories on the candidates could affect major elections 25% of the timer. This is the tyranny of the algorithm. They tested the impact in mock voter labs before elections in Australia and India where the impact of feeding positive stories about a candidate first shaped voters decisions between 24 and 72 percent of the time with certain voter groups. Voters in towns in the US that watch a local a Fox channel vote more conservatively because of recency and placement issues. While the numbers in real live do not add up to the impact achieved in the test research, when elections are decided by 1 or 2 percentage points, it's enough to turn the tide in favor of a candidate.

important explanation of DSL communications medium. one key thing is that download speeds may be 10 times faster than upload speeds. So if someone is transmitting video, could really clog their system into nonperformance.

article by Susan Ellis on virtual volunteering, 2014. Emphasizes that nonprofits do not recognize that they have virtual volunteers writing blog posts, maintaining websites, and doing many other tasks at a distance.