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Blog post by Jeff Cobb, February 2010, Tagoras site, on pricing elearning. Explains price, cost, margin, value relationship. Excerpt: "What then are typical price points for e-learning in the association market? I am tempted not to cite any because the only other price points that should matter to an organization are potentially those of competitors. (And as Apple, for example, has demonstrated so well, even competitor pricing should be given only so much weight.) Additionally, our research suggests that only 20 percent of associations have any sort of formal process for setting price - which makes me wonder how much thought is being put into value, margins, and volume. Still, it can be helpful to have some sort of benchmark, however, general, against which to gauge your organization's pricing. We go into much more detail about pricing in our Association E-learning: State of the Sector report, but the average price per e-learning content hour in the association sector - based on our survey of nearly 500 organizations - is $56.79. Per credit hour the average is $73.97. So, for example, based on these figures, the average fee for a 90-minute Webinar that offers CE credit would be around $110. Conclusion I began this discussion by focusing on value, and it seems important to note as I conclude it that the price point is not only dependent upon perceived value, it helps drive perceived value. Part of what gives a Mercedes or a Louis Vuitton handbag its sheen of value is the high price point associated with each. To a certain extent, of course, the price is driven by underlying cost. But it is also true that these companies simply have the audacity - the organizational self-esteem, you might argue - to set a premium price. And people gladly pay it. Few associations, I find, are willing to take such an approach with pricing their e-learning, and perhaps few would succeed if they did. But my suspicion is that most organizations are pricing at a lower l

Interesting look at associations' challenges in 2014 Following 2013, a year in which 42 percent of the respondents to the "DC Associations Salary Survey Report 2013-2014" reported a decrease in membership revenues, 74 percent of respondents reported that increasing membership is their number-one challenge for 2014. The survey also identified several of the ways associations plan to foster growth this year. "This pressing issue is confirmed by plans to find innovative ways to deliver programs and services-clear paths to increasing membership and revenues," according to the report. Increasing staff performance and productivity was also reported as a strategic priority to ensure growth in 2014. Fifty-eight percent of respondents reported that they plan to do so. Roughly 50 percent plan to increase staff in key areas and increase staff training and coaching.

"It's not hard to sell the benefits of telecommuting to employees; it's the employers who need convincing that working from home can actually translate into increased profits. According to a recent Families and Work Institute's National Study of Employers, the number of employers offering a flexible work place increased from 34 percent to 63 percent between 2005 and 2012, indicating the option of telecommuting is quickly becoming the norm rather than the exception. Telecommuting offers many benefits to an employer, including increased employee satisfaction, reduction in operating costs and the ability to tap into a broader talent base - one no longer limited by geography."

"Running a blog is so much more rewarding when you know people are reading, enjoying and sharing your work. If you're managing a blog as part of your business, you probably want people to find and buy your products through your blog, as well. So increasing subscribers is an important task for bloggers. These are some fairly simple hacks that you can implement without too much fuss, which should boost your subscriber numbers. 1. Lower your bounce rate - here is how"

Although written in 2011, it forecasts nicely how LMSs are being revamped/enhanced/integrated with business performance & business transformation. Really it's about boundary management, too, in terms of formal employer led/sponsored training/learning and what employees may learn and apply on their own.

Great infographic by Shea Bennett on December 16, 2013 on how to increase Twitter success Section on what to tweet is interesting, i.e., engagement is 200% higher for tweets with image links, 21% higher when you ask a question, 86% higher when you ask readers to retweet, and 17% higher if tweets are 100 characters or less. Another assertion: Get real followers. It's better to have 100 real followers who engage than 1000 random followers who do you no good. Real followers are more likely to buy from you, will want updates on products, will offer ideas and feedback, etc.

Maria Perez, in this article on 4/23/15 from the Stanford Social Innovation Review blog, states that by 2043 the US will be a "minority" nation, and the Latino population will increase by more than 100% between now and 2060 when one in three people will be Latino. As a result of this, she argues that it is time to embrace the idea of new integration models that will increase Latino college graduation rates, wealth, income, representation in all professions, boards of directors, gov't, and business. The article goes on to describe what these integration models could be.

AssociationsNow blog, July 30, 2014 "Toronto-based software company Wild Apricot, identified the same top three priorities reported in last year's survey: Small-membership organizations are most concerned about increasing membership, increasing member engagement, and demonstrating member value. Among the challenges that respondents said they face were attracting and engaging millennials and getting their boards and members to adopt new technologies. The survey gathered input from 487 organizations that represent fewer than 500 members and have operating budgets of less than $500,000. The findings provide a glimpse into the many facets of running a small-membership organization, including information about membership growth, recruitment and retention, membership models, and finances."

post by Mike Ettling, President, SAP, for Forbes Brand Voice on the rise of the contingent workforce

"Enrolling in MOOCs has a lot to do with what drives me, and what I think drives most adult learners: the desire to understand, to know and to increase personal competency." Organic learning communities are replacing formal lectures. Self-discovery coupled with peer-to-peer interaction, sharing and co-learning is transforming the learning landscape

Blog post January 10, 2013 on 10 Social Networks for Special Interests, including cat lovers, the Brainyard, Intelligence for the Social Enterprise from InformationWeek. Have not seen this terminology before--"vertical social network" Excerpt: "For users looking to streamline their social networking experience, vertical or specialized social networks may be the way to go. Vertical social networks are not new, but we have been seeing more and more pop up. We have also seen increased user interest in vertical social networks, as platforms such as Facebook and Twitter become social jacks of all trades. Many vertical social networks are industry-based. ..."

Blog post by Gerry Moran, 3.9.13, at Marketing Think on how to calculate your Facebook and Twitter success Excerpt for how B2B brands need to use social media: Amplify: Increase the awareness of the brand story and solutions. Engage: Drive customer and prospect engagement with related content. Convert: Provide a way for the customer to convert interest after they become aware and have consumed enough content to move to the next step in the buying journey. To help you understand if you are reaching your goal, it is important for you to understand the right questions to ask to get the right social media measurement. Marketers need to map key social metrics to strategic questions vs. just measuring and blindly reporting how a channel performs.

Very interesting infographic on how integrating use of twitter and facebook greatly increases giving to nonprofits during the last three years, 2010, 2011, and 2012.

article by Steve Daigneault, 2.15.2013 on what the Obama campaign staff learned from their fundraising and advocacy program in 2012. Excerpt: "Facebook app made a huge difference for their mobilization efforts. The app allowed the campaign to ask supporters to contact specific people on their friend list based on geography via Facebook. Toby and Marie estimated that millions of additional people were reached this way that weren't reachable via any other channel. Best performing appeals often had the highest unsubscribe rates. Turns out, evoking passion in supporters worked both ways, but ultimately the campaign decided the positive fundraising results were worth the increased unsubscribes. Even when considering retention, the conversion stats outweighed the downside of losing people."

Fascinating article on Baylor research on how internal social networking sites supported and managed within the workplace helps newcomers (younger people usually) to connect and learn from each other, interact directly with more senior people, and inadvertently cause problems for middle managers who did not want to mentor new hires and who did not necessarily have the social/technology proficiencies to participate in the SNS, Science Daily, 1/29/2013. Their conclusions showed that a "company can improve morale and reduce turnover." Researchers are Hope Koch, Baylor, Dorothy Leidner, Ph.D., Ferguson Professor of Information Systems at Baylor; and Ester Gonzalez from Washington State University. Excerpt: he study centered on a financial institution's efforts to reduce IT employee turnover by starting a social and work-related online networking site. Under the supervision of executives, the IT new hires developed and managed the site's content. Since most new hires had moved hundreds of miles to start their new jobs with the institution, they initially used the social pages as an introduction to the community. After a year or so with the organization, the more senior new hires began using the system to acclimate and mentor incoming new hires. All study respondents worked in the institution's IT department and included new hires, middle managers and executives. With less than three years of experience, most new hires and interns were men between 21 and 27 years old. The middle managers and executives were baby boomers or members of generation X. The internal social networking site helped the new hires build social capital in several ways, according to Koch. "It gave them access to people who could provide useful information and new perspectives and allowed them to meet more senior new hires and executives. These relationships set the new hires at ease during work meetings, helped them understand where to go for help and increased their commitment to the financial

This paper written by George Siemens in 2008 on Learning in Networks raises issues very similar to those we are raising in our discussion at CPSquare. This paper also has implications for how the Women's Learning Studio is launched into practice in its discussion of teacher as learning atelier, concierge, etc. Google Scholar, Scopus, and open access journals offer increased access to academic resources; an extension to more informal approaches such as regular internet search and Wikipedia. Social software (blogs, wikis, social bookmarking, instant messaging, Skype, Ning) provide opportunities for learners to create, dialogue about, and disseminate information. But what becomes of the teacher? How do the practices of the educator change in networked environments, where information is readily accessible? How do we design learning when learners may adopt multiple paths and approaches to content and curriculum? How can we achieve centralized learning aims in decentralized environments? This paper will explore the shifting role of educators in networked learning, with particular emphasis on curatorial, atelier, concierge, and networked roles of educators, in order to assist learners in forming diverse personal learning networks for deep understanding of complex fields.

from Future Tense on June 11, 2016 by Teddy Wayne. he posits, with research to back him up, that we are losing the time, ability, and desire for reflection that leads to deeper thinking and learning. As smart phone, computer, and other digital uses increase, our focus on the immediate is replacing the practice and habit of reflection.

article in Academic Matters, the Journal of Higher Education, by Stephen Carson and Jan Philipp Schmidt, May 2012 issue. Excerpt: "Expertise will be earned and maintained through ongoing lifelong education, not conferred once and good for life. Open learning systems offer the possibility for the kind of continuous lifelong learning that will be necessary as the pace of technological and scientific knowledge development increases. Like athletes, learners will not just learn once, but will maintain a level of performance ability in their chosen field through ongoing study and participation in learning communities."

Facilitating life long learning should be the goal of every teacher. I think that sometimes it is so cumbersome - passing tests, etc., that the fun part of learning is lost.

Article on Leaning into Discomfort: Social Sector Leadership inthe 21st Century, NPQ (Nonprofit Quarterly), May 7, 2012 Excerpt from interview with Nancy Northup, Center for Reproductive Rights: ""In fact, leaning into discomfort, I think, is critical, to make sure that what we are doing-both externally, as we work to establish reproductive rights around the world, and internally, at the organization level-is bold enough. The organization had better be feeling discomfort if it's leaning into new strategies and ways of working. "You have always to ask, Am I pushing for the change that's really needed? On all of those levels, you have to continually refresh and check and make sure that you're getting the most power for the mission by being as uncomfortable as possible. Because change is hard, and the reason why you have to look at all those different levels-yourself, your organization, and then the world-is that if you're not willing to hold the tension of change as an organization, how can you begin to understand what you have to risk and what others have to risk to make change happen in the world?"" Excerpt from interview with Ai-jen Poo, National Domestic Workers Alliance: As Poo observed, "Domestic workers work in isolated workplaces. They don't have any job security whatsoever, and there are no labor standards or protections, except-for now-in New York, because of us. But really, there's nothing mediating the relationship between a worker and an employer-your workplace is somebody else's so-called castle. It already takes a lot of courage to assert your rights and dignity, and to make sure that you get paid on time, and to make sure that you can get home on time to your own children. And all of these challenges that are just day-to-day challenges of living in that environment already demonstrate a tremendous amount of day-to-day courage." Excerpt from interview with George Goehl, National People's Action â€

Blog post by Ron Carlee, October 25, 2011, on Societal Impacts of Digital Exclusion, TechSoup for Libraries. He was "asked to comment on the importance of digital technologies from the perspective of local govenrments." Great quote for connected learning value. See cost proposition below: This increased societal connectiveness and awareness, however, is only available if one is connected. If you're not connected, you're really not connected. In an earlier day, we could legitimately debate the importance of a digital divide relative to other public priorities. In its infancy, informational technology was interesting and useful, but was it truly essential for everyone all the time? This is no longer a credible question. Without digital connectivity in the 21st century, people will earn less, pay more for the things they buy, live life with fewer personal connections, and they will not be exposed to virtual worlds of vast knowledge, art, and even frivolity. If we really care about having successful communities of educated people who can compete in a global economy, who are entrepreneurial and creative, if we really want people to connect with one another, if we want our institutions to connect with the people they serve, if we want a sustainable world that improves the lives of all people, then we must ask the question: can any community afford involuntary, digital exclusion for any of its residents?