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Blog by Kevin O'Keefe, "Real Lawyers Have Blogs," on the topic of the law, firm marketing, social media, and baseball, February 23, 2014. O'Keefe reviews a study by Gerry Moran on using social media to teach, not to sell. Other key points that O'Keefe makes: Build a large social network of people modeled after your customers and their influencers. 75% of B2B decision makers use social media to learn. (wonder where this stat comes from?) Pass on valuable information. Don't use your social media and networking channels to promote yourself. You want to be known for handing out knowledge and not brochures. Use social so that people will want to visit with you in person. 73% of customers are willing to engage with you on social media, so the opportunity is there. Use social media to teach, not sell. Selling is best done face-to-face. However, Social Media Today reports B2B buyers look at an average of over 10 digital resources before ever making a purchase. Since customers need to learn before they buy, use this opportunity on social media to connect. Teach and connect with today's technology. Connect and get on the radar of your customers and potential networks by retweeting, sharing, commenting and favoriting others' content. Develop Insights. Before you teach and connect with your customers, you need to listen to the customer and their customers. Social is an excellent listening tool. Be a publisher. In addition to curating and passing on the great content to your network, create your own assets on a blog. Organizations who blog get clients. Later Excerpt: Over the years LexBlog as been all about helping lawyers understand how to use the Internet in a real and effective fashion so as to grow their practices. By sharing information from third parties along our own insight via blogs and other social media we established a reputation as trusted advisors. Even when I reach out to meet with lawyers and law firms I have never met f

Blog post, December 2013, by Kevin O'Keefe on how active Twitterers really are. Lyn is in the top .01% with 25,000+ followers. The Studio is around the 85 percentile in terms of followers.

Very interesting blog post by Kevin O'Keefe on getting followers on Twitter, March 10, 2014. Offers 13 tips on using Twitter well including using your own name, not your law firm's name; focusing on a niche to tweet about; setting up a RSS news reader such as Feedly to gather information for you to tweet on; leaving enough characters for a retweet, etc. Food for thought for us at Studio.

Interesting (very positive!) assessment of the value of Facebook for lawyers to connect socially using the largest social network in the world by Kevin O'Keefe, May 16, 2013. Google+ comes in #2 in terms of worldwide use (not as popular in U.S. but very popular elsewhere), Twitter at #4, and LinkedIn follows Twitter as the fastest growing network (if one excludes the intervening Chinese social networks).

Interesting distinction between blogging and writing articles. Kevin O'Keefe's blog on January 16, 2014 Blogging is done to engage others in a conversation by recognizing the post is one in a series on a topic. Writing an article is to get your point of view out there. Excerpt: I have always viewed blogging as all together different than writing an article. Blogging is a conversation where by listening to relevant discussion you engage those in the conversation. Social media consultant, Jayne Navvare (@jaynenavvare), made the point as well as anyone in her post today. If you want to post "articles" to the web using a blog platform, fine, but do not confuse that with blogging. Articles are static. Blogging is dynamic. Bloggers do more than just write posts. They socialize. Articles are one way. I write it. I distribute it. You read it. Think magazines, newspapers, and newsletters. Circulation and eyeballs are measures of success. Blogs engage. Blogs mix it up with readers and other bloggers. Relationships and word of mouth reputation are measures of success.