Group items tagged

Very interesting comment policy by Tressie MacMillan Cottom on her blog.

Interesting interview Nancy did with Aaron Leonard at World Bank in September 2013. Makes me think about a lot of things, including how different technologies label us generationally with each generation (only ten years apart in some cases because of the creation and adoption of new communications media) using different tools and how this affects collaboration choices. Excerpt: "Right now email is the reigning champion in the Bank and if we have any hope of getting people to work differently and collaboratively we have to first get rid of email."

interesting take by edudemic.com on social networks and what they capture/express through your participation or as they put it: "the questions lying behind social media" Facebook: What are you studying right now? Twitter: What would you recommend studying? LinkedIn: This is what I've studied YouTube: Here is a video lesson that i enjoyed Pinterest: Here are things I've learned and where I learned them Spotify: What do you listen to? Scoop It: What do you want to learn most? Learnist: What are the next steps and resources?

Interesting and accurate summary IMO by Rob Paterson of how work, jobs, and taking charge of your own professional development are changing. Either they have been listening to us, or more likely, we have been reading them! :-) Offers an e-book for $2.99 titled You Don't Need a Job, You Need a Trust Network by Robert Paterson

Example of one page scrolling web site to tell a story--research plans, research results--populated with a little text and big graphics that move, make it very interesting. They suggest this is a better way to go than a PDF for sharing your story.

blog post by Allison Stadd on Media Bistro, December 9, 2013. Shows how Twitter users have moved from original purpose (what are you doing now?) to more worthwhile pursuits on Twitter. "When I explained that I use Twitter for purely professional and informational purposes - keeping up with news in real time, tracking trends, reading interesting articles, and cultivating relationships - she was surprised, and shared that she'd like to try that out. I was equally surprised at her impression of Twitter in the first place."

Great infographic by Shea Bennett on December 16, 2013 on how to increase Twitter success Section on what to tweet is interesting, i.e., engagement is 200% higher for tweets with image links, 21% higher when you ask a question, 86% higher when you ask readers to retweet, and 17% higher if tweets are 100 characters or less. Another assertion: Get real followers. It's better to have 100 real followers who engage than 1000 random followers who do you no good. Real followers are more likely to buy from you, will want updates on products, will offer ideas and feedback, etc.

Very interesting Slideshare on finding the juicy problems of your customers that they will pay you to help solve. Should go into our marketing resource group. Offers a leanstartup validation board from customer hypothesis to problem hypothesis to solution hypothesis to design experiment (get out of the building) to validate what you plan to offer.

Interesting blog post by Robin Yap on whether to integrate different social feeds/accounts. IMO, it justifies my keeping Facebook separate from my other social media feeds that I use for different purposes.

Interesting format for presenting what people wanted to learn in 2013 on Mashable.

Interesting cultural studies piece in the NYTimes about unwanted email. The law is that marketers and businesses must have an option to let you unsubscribe, but fledgling businesses or friends' businesses fall through the cracks. What to do about it? Some new software, hitting delete, creating an email account you never use or view.

Very interesting treatment of "Implicit Bias in STEM" on AWIS (Association for Women in Science) web site. Outlines the research detailed in video that we viewed in LeanIn Circle this week.

part of the interview with Sonia Simone and Jerod Morris at Copyblogger following their decision several weeks ago to close down comments on the Copyblogger blog site. Excerpt: "I don't put my business assets on a platform that I don't control. So I don't put my content on a platform I don't control unless I have it somewhere I can keep it and benefit from it. I wouldn't post original content to Facebook. I would just never - it doesn't make a lot of sense, other than just a post, a simple throw-away kind of a post. So our content lives on our domain, in our e-mail lists. These are assets we can control. " I'm not sure exactly what she means by "content lives on our domain, in our e-mail lists." Maybe it's as simple as it's Copyblogger's stuff, they own it, it's only used to achieve their business purposes and it isn't original stuff that is published elsewhere or stored there on someone else's platform for digestion and use? Blog post also introduces "digital sharecropping" to me. Interesting note about Google-Plus, too. "The nice thing about Google-Plus is I'm notified when someone actually mentions my name, or if I'm following that discussion then I'm notified within Gmail or Google-Plus, any one of the Google products. So it's nice in that way. There's a lot more ease of use. "

Very interesting blog post on how to convert casual readers into activists on Mashable by Geoff Livinston, May 13, 2010. 1. Stop thinking of them as slacktivists 2. Steward people up the Twitter engagement ladder from very low involvement (reads the tweet) to medium (retweets) to high (makes a donation or takes action) or very high (takes action and actively encourages others to do so). 3. Reevaluate the donor funnel to see where people are talking about issue online, listen, reflect back on what you're hearing, invite small acts of engagement, thank people and tell them the difference their acts made, listen some more, invite them to speak... 4. Shift your attitude to understand what hot buttons are to trigger support, cultivate them and make them feel appreciated. 5. Create new calls to action.

Very interesting summary of a Luma Institute facilitated session on innovation. I would like to see how we could use these techniques online. Also good links to more detailed summaries of Luma techniques and sticky notes problem solving/facilitation.

An interesting blog post by Ian Cleary, April 2014, Razor Social, to improve websites for conversions (among other related topics) Tools for driving traffic and converting viewers 1. Landing Page Tools--Lead Pages is a software 2. Analytics software 3. Marketing automation software 4. Competitor research tools 5. Content sharing tools

interesting tool to test reading ease on narrative that we write for blogs, etc.

from the Blog Tyrant: online marketing strategy Blog about Chris Drucker's new book Although he has over 300 employees and speaks at high profile gigs around the world, he is still very approachable and has helped me out a number of times when most people just wouldn't have replied.If you're at all interested in outsourcing to grow your business then his website and podcast are two things you should really be checking out. And so is his new book.

Makes me feel better about having Kristin do some work for us, and makes the point about concentrating on what you want to do and are good at doing.

Yes, it reassured me, too, to know that the market is moving to buying promotion.

Julia Carpenter is a recent college graduate and in her first job. She describes how Lean In helped her, but how her generation does have other issues it doesn't address.Interesting piece on generational divide and view of job hunting while at the same time some issues remain the same.

Interesting slideshare program on forty tools including 99designs and Visual.ly, that allow you to crowdsource your development of logos, infographics, presentations, and other graphics.