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Adafruit was founded in 2005 by MIT engineer, Limor "Ladyada" Fried. Her goal was to create the best place online for learning electronics and making the best designed products for makers of all ages and skill levels. Over the last 6 years Adafruit has grown to over 45 employees in the heart of NYC. Adafruit has expanded offerings to include tools, equipment and electronics that Limor personally selects, tests and approves before going in to the Adafruit store. Limor was the first female engineer on the cover of WIRED magazine and was recently awarded Entrepreneur magazine's Entrepreneur of the year.

Someone my London cousin suggested we look at. She is quite something and has grown a very successful company. She is the first woman engineer featured on the cover of WIRED. Her site is interesting, and she awards badges for acquiring skills.

"Women process information and make purchasing decisions differently than men: 59% of women feel misunderstood by food marketers; 66% feel misunderstood by health care marketers; 74% feel misunderstood by automotive marketers; 84% feel misunderstood by investment marketers 91% of women in one survey said that advertisers don't understand them 70% of new businesses are started by women The average black woman spends 3 times as much on beauty products compared with the average woman Women influence $90 billion dollars worth of consumer electronic purchases in 2007 61% of women influence household consumer electronic buying decisions Nearly 50% of women say they want more green choices 37% are more likely to pay attention to brands that are committed to environmental causes. 25% of all products in a woman's shopping cart nowadays are environmentally friendly.When women are aware you support women owned businesses 79% would try your product or service 80% would solidify their brand loyalty"

post by Alexis C. Madrigal, August 18, 2011, on electronic literacy gaps in our population. I'm one!

GOOD INFO: This web page provides information on common software tools available on personal computers and/or the Internet to facilitate assessment FOR learning in electronic portfolios.

Using Off-the-Shelf Software to Showcase Your Own or Student Work By Helen C. Barrett Published in Learning & Leading with Technology, April, 2000 In the October 1998 issue of Learning & Leading with Technology, I outlined the strategic questions to ask when developing electronic portfolios.

a wonderful blog post by Jim McGee, April 1, 2002, on the importance of keeping a knowledge-log--k-log--for being able to retrace one's steps when the final conclusion/work product falls short and one has to start over and for engaging with others about how the thought line developed. Justifies paper printouts and variously named file versions to show stages of idea exploration and development. Our electronic work flow replaces how we used to work with handwritten drafts with all the erasures and column notes, then send them to a graphics person for placing into a graphics format, then circulating for reaction from involved stakeholders, some of them junior staff, then incorporating feedback, final edits, and voila! a product for the client.

Project Muse in 2005: article by Fred Turner, assistant professor at Stanford who credited Howard Rheingold with the term "virtual community" from the title of Rheingold's book The Virtual Community: Homesteading on the Electronic Frontier, 1993, that explained his 8-year participation in a bulletin board system known as the Whole Earth 'Lectronic Link, a text only environment.

Interesting post on heightened presence of the Girl Scouts at the Consumer Electronics Show in Las Vegas in January 2016; they have a Cookie 2.0 personal website and app to assist cookie sellers/buyers and encourage girls to go into STEM fields.

article by Kelly Jackson Higgins at Dark Reading.com on what's happening with the sale of online data collected legally, but not necessarily analyzed accurately or sold ethically. November 5, 2014

Although written in 2011, it forecasts nicely how LMSs are being revamped/enhanced/integrated with business performance & business transformation. Really it's about boundary management, too, in terms of formal employer led/sponsored training/learning and what employees may learn and apply on their own.

Article by Christine Porath, June 20, 2015, NYT on rudeness and bad behavior and its impact on us. Has two lists: Boors in the Workplace, Behaviors that we admit to Also has paragraph on impact of multitasking and too much technology

article by Daniel de Vise, Washington Post, February 15, 2015, on how colleges are eliminating or reducing or redesigning lectures in class to make them available online outside of class hours, mixing them with interactive questions and discussion, and making them shorter.

article by Daniel de Vise, Washington Post, February 15, 2015, on how colleges are eliminating or reducing or redesigning lectures in class to make them available online outside of class hours, mixing them with interactive questions and discussion, and making them shorter. 

article by Jayne Cravens, February 20, 2015 on virtual volunteering moving from asynchronous to synchronous interactions, virtual identities including pictures, lack of recognition by some nonprofits of how they are using virtual volunteers.