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Home/ Digital Ethnography at Kansas State University/ Contents contributed and discussions participated by Adam Bohannon

Contents contributed and discussions participated by Adam Bohannon

Adam Bohannon

How Much of a Typical Video Online Is Actually Watched? - 8 views

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    Online video viewers' short attention span seems especially relevant to advertisers looking to strategically trim ad budgets as the economy contracts. For starters, it is clear that post-roll ads are of limited effectiveness. A three minute video that has a post-roll ad in the final seconds, for example, will only be viewed by 16.62% of the initial audience, on average.
    Another takeaway is that overlay ads should be displayed as early as possible in a video, preferably within the first few seconds. On YouTube, where most overlay ads appear at about 10 seconds in, 10.39% of a video's initial viewers are not likely seeing the ad.
Adam Bohannon

BBC News - YouTube video leads to Hollywood contract - 5 views

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    A producer from Uruguay who uploaded a short film to YouTube in November 2009 has been offered a $30m (£18.6m) contract to make a Hollywood film.

    The movie will be sponsored by director Sam Raimi, whose credits include the Spiderman and Evil Dead films.

    Fede Alvarez's short film "Ataque de Panico!" (Panic Attack!) featured giant robots invading and destroying Montevideo, the capital of Uruguay.
Adam Bohannon

Heidegger 2 Twitter: Technology, Self & Social Networks. - 11 views

  • Both object and subject are converted to a “standing-reserve”, to be disaggregated, redistributed, recontextualized, and reaggregated.
  • And human individuals, who were once reduced to resources (Frederick Taylor, and the authoritarianism of Human Resource departments), or “eyeballs” in the terminology of internet marketing executives; are now the creative engines of growth, innovation, and creativity.
  • This becomes even more interesting when we wonder about the context and meaning of start-ups intentionally exposing their office space’s ductwork - as if the open office with exposed pipes re-instantiates a manifestation of the hearth, or at least ‘un-hides’ the circulatory system of commerce.
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  • Postmodern technology uses the hyper-reality of simulations to get rid of the limitations imposed by reality. The limit of postmodern reality is not the total objectification of nature, but the replacement of reality by virtual reality totally under our control.
  • Borgmann’s antidote for losing our personality to the shallowness and superficiality of hyper-reality is to return to focal activities.
  • It takes commitment on our part to engage in focal activities, but the effort affords us a chance to maintain some sense of self in the technological world.
  • Thus technological rationality can claim that technologies are value neutral, and only uses are good or evil, despite the fact that the uses are shaped by the technologies.
  • And technology leads to new forms of domination. For the critical theorists history has always had domination, but in our time domination has changed from master over slave or lord over serf to the domination of humanity by economics and the market. We are given the illusion of liberty, but that is simply the freedom to choose between brands of mass-produced products.
  • Computer technology further de-contextualizes human experience by emphasizing information over understanding. And computers further domination by providing new means of tracking the productivity of workers to the corporation and depersonalizing supervision; very much a modern panopticon envisioned by Jeremy Bentham.
  • Foucault’s view allows for the possibility that information technology could be used to put people in more direct communication with each other and spread the concentration of power over society.
  • MS Word and freely available blogging software encourages us to constantly revise, so a work becomes a series of drafts, none of which is final (just like this post).
  • Gould’s attitude towards design finds philosophical support in pragmatism. Pragmatism recognizes that everyone is socially situated. Dewey taught that scientific theories or methods of logic are tools used in a certain social practice. Attention to the practices surrounding an object are important to understanding it. Since he viewed knowledge as participatory he argued that learning must come about by doing.
  • Metaphors provide us a way of understanding the world, by associating one thing with another. Powerful metaphors are like magic, and inform how we think of the objects described, revealing hidden aspects of the thing described. New metaphors for the forces in our lives will suggest new ways of living.
  • Metaphors interact with technology in several ways: technology serves as a source of metaphors, new technologies are understood metaphorically, and our metaphors in life pose problems to be solved technologically
  • By developing new metaphors, interface designers can suggest new ways of working with computers. If these metaphors are carefully chosen then they will provide a natural model which makes operation of the machine easy.
  • Just as metaphors can help us understand computers, computers can provide new metaphors for life. Postmodern theories of psychology suggest that there is no single unified “ego”, but that each of us is made up of a multiplicity of parts, while Minsky discusses the “agencies of mind” in his book “The Society of Mind.” Philip Bromberg claims that a healthy personality is one in which different aspects of the self can come to know one another and reflect upon each other.
  • This fluid multiplicity of personality is what gives us our flexibility and resilience.
  • Social networks allow participants to explore different aspects of their personality, to manufacture and evolve aspects of their personality depending on context and mood.
  • While some observers might see this activity as evidence of Heidegger’s disaggregation of the subject by technology, it can also be seen as a model for Bromberg’s self as being one while being many. This is just one way in which computer technology, the internet, and connected social networks can show us a new way of understanding ourselves.
Adam Bohannon

IndigiTUBE - the voice of remote Indigenous Australia! - IndigiTube - 2 views

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    "IndigiTUBE is a forum to celebrate and enjoy media produced by people living WAY out bush ... in the remotest parts of Australia! "
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