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Boxxy (also known by the YouTube handle boxxybabee) is an internet meme created by a series of YouTube videos of an American girl referring to herself as Boxxy which became highly popular during January 2009.[1] Her videos have been the subject of much speculation over the reasons behind their making, given their nonsensical and hyperactive nature.[2] Topics covered in Boxxy's most famous video include her assertion that she is not on drugs, her eyeliner, two males named Steve and Brandon, a film about The Beatles, her supposed husband, and her awareness of her digression during the video.[3]

The girl known as Boxxy was a user of Gaia Online and had only uploaded three videos in total to YouTube, all in the first week of January, 2009.[when?][4] Within a week, her videos had gained over a million views, reaching two million by January 20.[4] Her YouTube channel was also the most subscribed to during January 2009.[1] On 4chan, the videos caused a great amount of strife when posts related to them became excessive on the site's /b/ imageboard, eventually leading to a DDOS attack against 4chan because of Boxxy,[5] described as a "civil war" on one of the world's biggest websites.[1] Her YouTube account was hacked, and threats of releasing her name and other personal information to the public if she made any more videos were made by the individuals who hacked into her account[who?].[2]

As we have seen, modern technological production brings about an anonymity in the area of social relations. What we have called componentiality, which is intrinsically related to the manner in which modern technology deals with material objects, is transferred to individual relations with others, and ultimately with the self. This anonymity carries with it a constant threat of anomie. The individual is threatened not only by meaninglessness in the world of his work, but also by the loss of meaning in wide sectors of his relations with other people.

Furthermore, he is constantly in the situation of having too many balls in the air simultaneously. In the words of the classical American joke: He has "too many choices" all the time. The complexity of the multi-relational modern world puts a strain on all standard operating procedures, not only in the individual's activity but in this consciousness as well.

Once more the result is tension, frustration and, in the extreme case, a feeling of being alienated from others.

"It's like Craigslist -- hugely simple and highly useful," says David Weinberger, a fellow at Harvard University's Berkman Center for Internet and Society. 4chan's utility is its ability to gather millions of people in conversation in a single place and create a "meme-rich" environment, says Mr. Weinberger.

Mr. Poole originally just wanted a place to share his fascination with Japanese comics and television shows. He was a fan of the popular Japanese image Web site 2chan and wanted to create a version for American audiences. With his mother's approval, he used her credit card to purchase server space and started 4chan.org.

"They get rowdy -- it's like a bar without alcohol," says Willard Ling, a moderator and long-time user of the site. "It's like that psychological concept of deinvidualization -- when groups of people become less aware of their own responsibility." Mr. Poole and his team of moderators have handed out 70,000 bans over the last three years, but preventing long-term abuse can be difficult. 4chan's "Wild West" reputation has created a dilemma for Mr. Poole. While it's brought him Internet fame, albeit through his alter ego, and created enviable traffic, he has trouble selling ads to more cautious companies who don't want their ads appearing next to potentially graphic content. He's attempted to quarantine sexual material on a set of adult boards, but that doesn't stop pornography or other adult content from appearing elsewhere.

Media literacy is the capacity to access, analyze, evaluate, and communicate messages in a wide variety of forms.

Like literacy in general, media literacy is applied in a wide variety of contexts—when watching television or reading newspapers, for example, or when posting commentary to a blog. Indeed, media literacy is implicated everywhere one encounters information and entertainment content.

The foundation of effective media analysis is the recognition that: • all media messages are constructed • each medium has different characteristics and strengths and a unique language of construction • media messages are produced for particular purposes • all media messages contain embedded values and points of view • people use their individual skills, beliefs, and experiences to construct their own meanings from media messages • media and media messages can influence beliefs, attitudes, values, behaviors, and the democratic process Making media and sharing it with listeners, readers, and viewers is essential to the development of critical thinking and communication skills. Feedback deepens reflection on one’s own editorial and creative choices and helps students grasp the power of communication.