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Just one month after Facebook launched Beacon, a controversial advertising platform, the company has scaled back its plans and humbly apologized for stomping on its users' privacy.

Online video viewers' short attention span seems especially relevant to advertisers looking to strategically trim ad budgets as the economy contracts. For starters, it is clear that post-roll ads are of limited effectiveness. A three minute video that has a post-roll ad in the final seconds, for example, will only be viewed by 16.62% of the initial audience, on average. Another takeaway is that overlay ads should be displayed as early as possible in a video, preferably within the first few seconds. On YouTube, where most overlay ads appear at about 10 seconds in, 10.39% of a video's initial viewers are not likely seeing the ad.

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The 2021 Best Countries rankings, fashioned in partnership with BAV Group, a unit of worldwide advertising communications business enterprise VMLY&R, and The Wharton School of the University of Pennsylvania, are primarily based totally on a take a look at that surveyed greater than 17,000 human beings from 4 areas to evaluate perceptions of seventy eight international locations on seventy six one-of-a-kind metrics.

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