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The Internet and Social Life (Annual Review of Psychology 2004) - 1 views

  • However, the Internet is not merely the Swiss army knife of communications media. It has other critical differences from previously available communication media and settings (see, e.g., McKenna & Bargh 2000), and two of these differences especially have been the focus of most psychological and human-computer interaction research on the Internet. First, it is possible to be relatively anonymous on the Internet, especially when participating in electronic group venues such as chat rooms or newsgroups. This turns out to have important consequences for relationship development and group participation. second, computer-mediated communication (CMC) is not conducted face-to-face but in the absence of nonverbal features of communication such as tone of voice, facial expressions, and potentially influential interpersonal features such as physical attractiveness, skin color, gender, and so on. Much of the extant computer science and communications research has explored how the absence of these features affects the process and outcome of social interactions.
  • Sproull & Kiesler (1985) considered CMC to be an impoverished communication experience, with the reduction of available social cues resulting in a greater sense or feeling of anonymity. This in turn is said to have a deindividuating effect on the individuals involved, producing behavior that is more self-centered and less socially regulated than usual. This reduced-information model of Internet communication assumes further that the reduction of social cues, compared to richer face-to-face situations, must necessarily have negative effects on social interaction (i.e., a weaker, relatively impoverished social interaction).
  • The relative anonymity of the Internet can also contribute to close relationship formation through reducing the risks inherent in self-disclosure. Because selfdisclosure contributes to a sense of intimacy, making self-disclosure easier should facilitate relationship formation. In this regard Internet communication resembles the "strangers on a train" phenomenon described by Rubin (1975; also Derlega & Chaikin 1977). As Kang (2000, p. 1161) noted, "Cyberspace makes talking with strangers easier. The fundamental point of many cyber-realms, such as chat rooms, is to make new acquaintances. By contrast, in most urban settings, few environments encourage us to walk up to strangers and start chatting. In many cities, doing so would amount to a physical threat."Overall, then, the evidence suggests that rather than being an isolating, personally and socially maladaptive activity, communicating with others over the Internet not only helps to maintain close ties with one's family and friends, but also, if the individual is so inclined, facilitates the formation of close and meaningful new relationships within a relatively safe environment.
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  • STIGMATIZED IDENTITIES McKenna & Bargh (1998) reasoned that people with stigmatized social identities (see Frable 1993, Jones et al. 1984), such as homosexuality or fringe political beliefs, should be motivated to join and participate in Internet groups devoted to that identity, because of the relative anonymity and thus safety of Internet (compared to face-to-face) participation and the scarcity of such groups in "real life." Moreover, because it is their only venue in which to share and discuss this aspect of their identity, membership in the group should be quite important to these people, and so the norms of such groups should exert a stronger than usual influence over members' behavior. This prediction was confirmed by an archival and observational study of the frequency with which stigmatized-group members posted messages to (i.e., participated in) the group: Unlike in other Internet groups, participation increased when there was positive feedback from the other group members and decreased following negative feedback (McKenna & Bargh 1998, Study 1).
  • ON-LINE SUPPORT In harmony with these conclusions, Davison et al. (2000) studied the provision and seeking of social support on-line by those with grave illnesses, and found that people used Internet support groups particularly for embarrassing, stigmatized illnesses such as AIDS and prostate cancer (and also, understandably, for those illnesses that limit mobility such as multiple sclerosis). The authors point out that because of the anxiety and uncertainty they are feeling, patients are highly motivated by social comparison needs to seek out others with the same illness (p. 213), but prefer to do this on-line when the illness is an embarrassing, disfiguring, or otherwise stigmatized one, because of the anonymity afforded by Internet groups (p. 215).
  • Accordingly, Kang (2000) has argued that one potential social benefit of the Internet is to disrupt the reflexive operation of racial stereotypes, as racial anonymity is much easier to maintain on-line than off-line. For example, studies have found that African Americans and Hispanics pay more than do white consumers for the same car, but these price differences disappear if the car is instead purchased on-line (Scott Morton et al. 2003).
  • Yet racism itself is socially stigmatized-especially when it comes to extreme forms such as advocacy of white supremacy and racial violence (see McKenna & Bargh 1998, Study 3). Thus the cloak of relative anonymity afforded by the Internet can also be used as a cover for racial hate groups, especially for those members who are concerned about public disapproval of their beliefs; hence today there are more than 3000 websites containing racial hatred, agendas for violence, and even bomb-making instructions (Lee & Leets 2002). Glaser et al. (2002) infiltrated such a group and provide telling examples of the support and encouragement given by group members to each other to act on their hatreds. All things considered, then, we don't know yet whether the overall effect of the Internet will be a positive or a negative one where racial and ethnic divisions are concerned.
  • People are not passively affected by technology, but actively shape its use and influence (Fischer 1992, Hughes & Hans 2001). The Internet has unique, even transformational qualities as a communication channel, including relative anonymity and the ability to easily link with others who have similar interests, values, and beliefs. Research has found that the relative anonymity aspect encourages self-expression, and the relative absence of physical and nonverbal interaction cues (e.g., attractiveness) facilitates the formation of relationships on other, deeper bases such as shared values and beliefs. At the same time, however, these "limited bandwidth" features of Internet communication also tend to leave a lot unsaid and unspecified, and open to inference and interpretation.
  • As Lea & Spears (1995) and O'Sullivan (1996) have noted, studying how relationships form and are maintained on the Internet brings into focus the implicit assumptions and biases of our traditional (face-to-face) relationship and communication research literatures (see Cathcart & Gumpert 1983)-most especially the assumptions that face-to-face interactions, physical proximity, and nonverbal communication are necessary and essential to the processes of relating to each other effectively. By providing an alternative interaction setting in which interactions and relationships play by somewhat different rules, and have somewhat different outcomes, the Internet sheds light on those aspects of face-to-face interaction that we may have missed all along. Tyler (2002), for example, reacting to the research findings on Internet interaction, wonders whether it is the presence of physical features that makes face-to-face interaction what it is, or is it instead the immediacy of responses (compared to e-mail)? That's a question we never knew to ask before.
  • Spears et al. (2002) contrasted the engineering model with the "social science" perspective on the Internet, which assumes instead that personal goals and needs are the sole determinant of its effects. [In the domain of communications research, Blumler & Katz's (1974) "uses and gratifications" theory is an influential version of this approach.] According to this viewpoint, the particular purposes of the individuals within the communication setting determine the outcome of the interaction, regardless of the particular features of the communication channel in which the interaction takes place.The third and most recent approach has been to focus on the interaction between features of the Internet communication setting and the particular goals and needs of the communicators, as well as the social context of the interaction setting (see Bargh 2002, McKenna & Bargh 2000, Spears et al. 2002). According to this perspective, the special qualities of Internet social interaction do have an impact on the interaction and its outcomes, but this effect can be quite different depending on the social context. With these three guiding models in mind, we turn to a review of the relevant research.
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  • What it shows is that, as a function of the people a Facebook user actively communicate with, you are passively engaging with between 2 and 2.5 times more people in their network. I’m sure many people have had this feeling, but these data make this effect more transparent.
  • The stark contrast between reciprocal and passive networks shows the effect of technologies such as News Feed. If these people were required to talk on the phone to each other, we might see something like the reciprocal network, where everyone is connected to a small number of individuals. Moving to an environment where everyone is passively engaged with each other, some event, such as a new baby or engagement can propagate very quickly through this highly connected network.
  • All Friends: the largest representation of a person’s network is the set of all people they have verified as friends. Reciprocal Communication: as a measure of a sort of core network, we counted the number of people with whom a person had had reciprocal communications, or an active exchange of information between two parties. One-way Communication: the total set of people with whom a person has communicated. Maintained Relationships: to measure engagement, we took the set of people for whom a user had clicked on a News Feed story or visited their profile more than twice.
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  • Peter Marsden found the number of people with whom individuals “can discuss important matters” numbers only 3 for Americans[3]. In a subsequent survey, researchers found that this number has dropped slightly over the past 10 years[4], causing some alarm in the press, but without sufficient explanation[5].
  • Killworth, et al. found using this technique and others that the number of people a person will know in their lifetime ranges somewhere between 300 and 3000[1]. On Facebook, the average number of friends that a person has is currently 120[2]. Given that Facebook has only been around for 5 years, that not everyone uses it, and that the not every acquaintance has found each other, this number seems reasonable for an average user.
  • We were asked a simple question: is Facebook increasing the size of people’s personal networks?
Trapper Callender

Man-Computer Symbiosis - 2 views

  • In short, it seems worthwhile to avoid argument with (other) enthusiasts for artificial intelligence by conceding dominance in the distant future of cerebration to machines alone.
  • There will nevertheless be a fairly long interim during which the main intellectual advances will be made by men and computers working together in intimate association. A multidisciplinary study group, examining future research and development problems of the Air Force, estimated that it would be 1980 before developments in artificial intelligence make it possible for machines alone to do much thinking or problem solving of military significance. That would leave, say, five years to develop man-computer symbiosis and 15 years to use it. The 15 may be 10 or 500, but those years should be intellectually the most creative and exciting in the history of mankind.
  • It is often said that programming for a computing machine forces one to think clearly, that it disciplines the thought process. If the user can think his problem through in advance, symbiotic association with a computing machine is not necessary.
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  • They would be easier to solve, and they could be solved faster, through an intuitively guided trial-and-error procedure in which the computer cooperated, turning up flaws in the reasoning or revealing unexpected turns in the solution.
  • Poincare anticipated the frustration of an important group of would-be computer users when he said, "The question is not, 'What is the answer?' The question is, 'What is the question?'" One of the main aims of man-computer symbiosis is to bring the computing machine effectively into the formulative parts of technical problems.
  • It is to bring computing machines effectively into processes of thinking that must go on in "real time," time that moves too fast to permit using computers in conventional ways.
  • To think in interaction with a computer in the same way that you think with a colleague whose competence supplements your own will require much tighter coupling between man and machine than is suggested by the example and than is possible today.
  • Throughout the period I examined, in short, my "thinking" time was devoted mainly to activities that were essentially clerical or mechanical: searching, calculating, plotting, transforming, determining the logical or dynamic consequences of a set of assumptions or hypotheses, preparing the way for a decision or an insight. Moreover, my choices of what to attempt and what not to attempt were determined to an embarrassingly great extent by considerations of clerical feasibility, not intellectual capability.
  • the operations that fill most of the time allegedly devoted to technical thinking are operations that can be performed more effectively by machines than by men.
  • If those problems can be solved in such a way as to create a symbiotic relation between a man and a fast information-retrieval and data-processing machine, however, it seems evident that the cooperative interaction would greatly improve the thinking process.
  • Computing machines can do readily, well, and rapidly many things that are difficult or impossible for man, and men can do readily and well, though not rapidly, many things that are difficult or impossible for computers. That suggests that a symbiotic cooperation, if successful in integrating the positive characteristics of men and computers, would be of great value. The differences in speed and in language, of course, pose difficulties that must be overcome.
  • Men will fill in the gaps, either in the problem solution or in the computer program, when the computer has no mode or routine that is applicable in a particular circumstance.
  • Clearly, for the sake of efficiency and economy, the computer must divide its time among many users. Timesharing systems are currently under active development. There are even arrangements to keep users from "clobbering" anything but their own personal programs.
  • It seems reasonable to envision, for a time 10 or 15 years hence, a "thinking center" that will incorporate the functions of present-day libraries together with anticipated advances in information storage and retrieval and the symbiotic functions suggested earlier in this paper. The picture readily enlarges itself into a network of such centers, connected to one another by wide-band communication lines and to individual users by leased-wire services. In such a system, the speed of the computers would be balanced, and the cost of the gigantic memories and the sophisticated programs would be divided by the number of users.
  • The first thing to face is that we shall not store all the technical and scientific papers in computer memory. We may store the parts that can be summarized most succinctly-the quantitative parts and the reference citations-but not the whole. Books are among the most beautifully engineered, and human-engineered, components in existence, and they will continue to be functionally important within the context of man-computer symbiosis. (Hopefully, the computer will expedite the finding, delivering, and returning of books.)
  • The second point is that a very important section of memory will be permanent: part indelible memory and part published memory. The computer will be able to write once into indelible memory, and then read back indefinitely, but the computer will not be able to erase indelible memory. (It may also over-write, turning all the 0's into l's, as though marking over what was written earlier.) Published memory will be "read-only" memory. It will be introduced into the computer already structured. The computer will be able to refer to it repeatedly, but not to change it.
  • The basic dissimilarity between human languages and computer languages may be the most serious obstacle to true symbiosis.
  • In short: instructions directed to computers specify courses; instructions-directed to human beings specify goals.
  • We may in due course see a serious effort to develop computer programs that can be connected together like the words and phrases of speech to do whatever computation or control is required at the moment. The consideration that holds back such an effort, apparently, is that the effort would produce nothing that would be of great value in the context of existing computers. It would be unrewarding to develop the language before there are any computing machines capable of responding meaningfully to it.
  • By and large, in generally available computers, however, there is almost no provision for any more effective, immediate man-machine communication than can be achieved with an electric typewriter.
  • Displays seem to be in a somewhat better state than controls. Many computers plot graphs on oscilloscope screens, and a few take advantage of the remarkable capabilities, graphical and symbolic, of the charactron display tube. Nowhere, to my knowledge, however, is there anything approaching the flexibility and convenience of the pencil and doodle pad or the chalk and blackboard used by men in technical discussion.
  • 2) Computer-Posted Wall Display: In some technological systems, several men share responsibility for controlling vehicles whose behaviors interact. Some information must be presented simultaneously to all the men, preferably on a common grid, to coordinate their actions. Other information is of relevance only to one or two operators. There would be only a confusion of uninterpretable clutter if all the information were presented on one display to all of them. The information must be posted by a computer, since manual plotting is too slow to keep it up to date.
  • Laboratory experiments have indicated repeatedly that informal, parallel arrangements of operators, coordinating their activities through reference to a large situation display, have important advantages over the arrangement, more widely used, that locates the operators at individual consoles and attempts to correlate their actions through the agency of a computer. This is one of several operator-team problems in need of careful study.
  • 3) Automatic Speech Production and Recognition: How desirable and how feasible is speech communication between human operators and computing machines?
  • Yet there is continuing interest in the idea of talking with computing machines.
  • In large part, the interest stems from realization that one can hardly take a military commander or a corporation president away from his work to teach him to type. If computing machines are ever to be used directly by top-level decision makers, it may be worthwhile to provide communication via the most natural means, even at considerable cost.
  • It seems reasonable, therefore, for computer specialists to be the ones who interact directly with computers in business offices.
  • Certainly, if the equipment were already developed, reliable, and available, it would be used.
  •  
    Man-computer symbiosis is an expected development in cooperative interaction between men and electronic computers. It will involve very close coupling between the human and the electronic members of the partnership. The main aims are 1) to let computers facilitate formulative thinking as they now facilitate the solution of formulated problems, and 2) to enable men and computers to cooperate in making decisions and controlling complex situations without inflexible dependence on predetermined programs. In the anticipated symbiotic partnership, men will set the goals, formulate the hypotheses, determine the criteria, and perform the evaluations. Computing machines will do the routinizable work that must be done to prepare the way for insights and decisions in technical and scientific thinking. Preliminary analyses indicate that the symbiotic partnership will perform intellectual operations much more effectively than man alone can perform them. Prerequisites for the achievement of the effective, cooperative association include developments in computer time sharing, in memory components, in memory organization, in programming languages, and in input and output equipment.
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