TED Talks Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider "real" value -- and his conclusion has interesting consequences for how we look at life.
" Very thought provoking video that shows how the carrot and stick approach to rewards does not apply when you are applying it to individuals who are working on complex cognitive tasks..."
Capability maturity models have been around for a while in other disciplines, most notably in software development projects. Almost all of the models owe their origins to the collaboration between the US Department of Defense and the Software Engineering Institute of Carnegie Mellon University. The Capability Maturity Model was originally a tool to assess processes - in particular the processes of a contracted third party. In that sense its intent was to reduce risk.
For anyone interested in how to engage others with compelling stories, watch this talk by Chris Anderson, curator of TED Talks. TED's 'Ads Worth Spreading' initiative is an interesting development that takes many of the aspects of sustainable 'communities' and applies them to the world of engaging advertising. Anderson's premise is that the increasingly desperate 'buy me' approach will lose out to those who seek to build relationships with their ad dollars.
I've enjoyed listening to Mixcloud over the holiday period.
They've taken the best community ideas from Flikr, Youtube, Vimeo etc and applied them to audio.
Gavin, KIN has had conversations in the past about knowledge transfer with the Technology Strategy Board . They seem to be predominantly about facilitating commerce between universities and industry. They don't seem to be interested in the subtleties of communities of practice, or the behavioral aspects of collaboration. We seemed to be talking different languages. Maybe we haven't engaged with the right people yet!
KM Maturity models are popular as a way of self-measuring progress, but personally I think they are inappropriate and can lead you into a wrong understanding of KM, and that there are much better alternatives.
Many of ReadWriteWeb's readers are old hands at Twitter, but the service gets thousands of new users every day. That includes a lot of folks who suddenly need to use Twitter as part of their job. If you're just being introduced to the joys of Twitter (or introducing it to another user), here's a short and friendly primer on what you need to know about using the site.
In this paper, we survey a number of different knowledge management strategies and a range of driving forces for knowledge management activities. We synthesise these using an extended version of an existing "KM spectrum"; apply a knowledge engineering approach to provide further guidance for the KM spectrum; and then describe a simple classification approach that links the driving forces to KM strategies, using a number of published heuristics. Finally, a case study is presented in which we apply our approach and discuss its usefulness.
