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Great stories succeed because they are able to capture the imagination of large or important audiences. A great story is true. Not necessarily because it's factual, but because it's consistent and authentic. Consumers are too good at sniffing out inconsistencies for a marketer to get away with a story that's just slapped on.

Whilst advocating the use of storytelling to illustrate key facts in data, the article highlights the detrimental side of storytelling, which can undermine good decision making. When we are trying to build a story from data we fail to recognize that most stories we are supposed to glean from data cause cognitively dissonance.

The best stories become etched on our hearts, igniting information and giving it the ability to withstand the test of time. Duarte melds the power of story with striking visuals to turn ideas into powerful presentations that help you activate your audience, and leave them forever transformed.

How should statisticians be communicating with the media? This meeting explores the relationship between statisticians, journalists and the public, and the statistician's role in providing expert statistical comments on media stories. Speakers present their experiences of working with the media, reflecting on the challenges of communicating statistical ideas for non-technical audiences, whilst preserving the integrity of the story

Six Word story on how to condense 1000 TED talks

There is so much unverified 'noise' on the web that it is difficult to know what to trust. Storyful attempts to provide some veracity to video stories.

Finding useful knowledge nuggets amongst the torrents of data is a skill in itself. Creating insightful stories that bring the data to life is an emergent skill practiced by data journalists. An excellent article with lots of useful references for anyone who aspires to blend data analytics with storytelling.

For anyone interested in how to engage others with compelling stories, watch this talk by Chris Anderson, curator of TED Talks. TED's 'Ads Worth Spreading' initiative is an interesting development that takes many of the aspects of sustainable 'communities' and applies them to the world of engaging advertising. Anderson's premise is that the increasingly desperate 'buy me' approach will lose out to those who seek to build relationships with their ad dollars.

There IS a killer application, it's one that is proven in practice, and delivers results every time, if applied wisely. In some cases - multi-million dollar results. In fact, as I started compiling my list of value delivery through KM, I found that most of the success stories related to this one application. And it is not a software application at all. It is an application of minds. It's the Peer Assist.

How the digital age is changing the way we tell stories. A community to explore the Future of Storytelling

Fictional story written in the first person by an autonomous bomb disposal robot. Raises fascinating questions about social robotics ethics.

You may think you choose to read one story over another, or to watch a particular video rather than all the others clamouring for your attention. But in truth, you are probably manipulated into doing so by publishers using clever machine learning algorithms

"Knowledge can only be volunteered it cannot be conscripted. You can't make someone share their knowledge, because you can never measure if they have. You can measure information transfer or process compliance, but you can't determine if a senior partner has truly passed on all their experience or knowledge of a case. We only know what we know when we need to know it. Human knowledge is deeply contextual and requires stimulus for recall. Unlike computers we do not have a list-all function. Small verbal or nonverbal clues can provide those ah-ha moments when a memory or series of memories are suddenly recalled, in context to enable us to act. When we sleep on things we are engaged in a complex organic form of knowledge recall and creation; in contrast a computer would need to be rebooted. In the context of real need few people will withhold their knowledge. A genuine request for help is not often refused unless there is literally no time or a previous history of distrust. On the other hand ask people to codify all that they know in advance of a contextual enquiry and it will be refused (in practice its impossible anyway). Linking and connecting people is more important than storing their artifacts. Everything is fragmented. We evolved to handle unstructured fragmented fine granularity information objects, not highly structured documents. People will spend hours on the internet, or in casual conversation without any incentive or pressure. However creating and using structured documents requires considerably more effort and time. Our brains evolved to handle fragmented patterns not information. Tolerated failure imprints learning better than success. When my young son burnt his finger on a match he learnt more about the dangers of fire than any amount of parental instruction cold provide. All human cultures have developed forms that allow stories of failure to spread without attribution of blame. Avoidance of failure has greater evolutionary advantage than imitatio

"The problem is that too many 'lessons learned' programmes fail. Without falling into the trap of sweeping generalisations, I would suggest that more often than not the story itself is the problem; they just aren't interesting enough; they are shallow; they lack the richness that is needed to engage the intended audience; and they lack a structure that reflects the way adults learn. And that is the bottom line, all too often they just don't work in relation to the ways in which adults learn - I would argue in the vast majority of practice that there is actually little or no consideration for the the target audience of a lesson learned (the adult as a learner)."

Learning from failure stories

"Ashley Good from Toronto, Canada is recognized as no less than "a world expert on failure". Working on several development projects around the world she was faced with the need to address the inefficiencies, and sometimes ineffectiveness of development work. Based on her experience she created AdmittingFailure.com and FailForward.org in 2010 to spark a shift in how civil society perceives and talks about failure. In her opening keynote titled "What's So Great About Failure?" at FailCon Oslo June 6, 2013 she shares her story and some ideas for the audience to apply the Fail Forward approach to their contexts."

This technique is a way of gathering lessons learnt by encouraging project teams to talk about their experiences through stories. It builds and makes full use of this natural way in which we learn from each other and gain understanding about everyday life situations through storytelling

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