Brands target AI chatbots as users switch from Google search - 0 views
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dr tech on 28 Apr 25"Brands such as fintech company Ramp, jobs search site Indeed and Pernod Ricard-owned Scottish whisky maker Chivas Brothers have adopted the software. They are hoping to reach millions of users who regularly use generative AI products as a new method to search for information online - a shift that poses a long-term threat for Google's main business. "This is about much more than just getting your website indexed in their results. This is about recognising large language models as the ultimate influencer," said Jack Smyth, partner at marketing technology group Brandtech, which has created its own interface for brands. "