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"The dark forest theory of the web points to the increasingly life-like but life-less state of being online. Most open and publicly available spaces on the web are overrun with bots, advertisers, trolls, data scrapers, clickbait, keyword-stuffing "content creators," and algorithmically manipulated junk. It's like a dark forest that seems eerily devoid of human life - all the living creatures are hidden beneath the ground or up in trees. If they reveal themselves, they risk being attacked by automated predators."