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"Yet despite much of the content appearing to break TikTok's rules, which explicitly ban misogyny and copycat accounts, the platform appears to have done little to limit Tate's spread or ban the accounts responsible. Instead, it has propelled him into the mainstream - allowing clips of him to proliferate, and actively promoting them to young users."

"But we're not entirely to blame if technology is making us less intelligent. After all, it was designed to captivate us totally. Silicon Valley's dirtiest design feature - which is everywhere once you spot it - is the infinite scroll, likened to the "bottomless soup bowl" experiment, in which participants will keep mindlessly eating from a soup bowl if it keeps refilling. An online feed that constantly "refills" manipulates the brain's dopaminergic reward system in a similar way. These powerful dopamine-driven loops of endless "seeking" can become addictive."