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"If Facebook cared about unfair profiling and privacy abuse, for instance, it would probably not have started grouping its users together based on their "Ethnic Affinity". It wouldn't then allow that ethnic affinity to be used as a basis for excluding users from advertisements, and it certainly wouldn't allows that ethnic affinity to be used as a basis for potentially illegal discrimination in real estate advertising."

"Admiral Insurance will analyse the Facebook accounts of first-time car owners to look for personality traits that are linked to safe driving. For example, individuals who are identified as conscientious and well-organised will score well. Facebook forces Admiral to pull plan to price car insurance based on posts Read more The insurer will examine posts and likes by the Facebook user, although not photos, looking for habits that research shows are linked to these traits. These include writing in short concrete sentences, using lists, and arranging to meet friends at a set time and place, rather than just "tonight"."

"The message seems to be that if you really want to keep something private, treat it as a secret, and in the age of algorithmic analysis and big data, perhaps best to follow Winston Smith's bitter lesson from Nineteen Eighty-Four: "If you want to keep a secret, you must also hide it from yourself.""

"Facebook has detailed the steps it's taking to get help for people who need it. Which involves using artificial intelligence to "detect posts or live videos where someone might be expressing thoughts of suicide," identifying appropriate first responders, and then employing more people to "review reports of suicide or self harm". The social network has been testing this system in the U.S. for the last month, and "worked with first responders on over 100 wellness checks based on reports we received via our proactive detection efforts." In some cases the local authorities were notified in order to help."

"Hangzhou Zhongheng Electric is just one example of the large-scale application of brain surveillance devices to monitor people's emotions and other mental activities in the workplace, according to scientists and companies involved in the government-backed projects. Concealed in regular safety helmets or uniform hats, these lightweight, wireless sensors constantly monitor the wearer's brainwaves and stream the data to computers that use artificial intelligence algorithms to detect emotional spikes such as depression, anxiety or rage."