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How to Increase Internal Corporate Community Engagement - 7Summits Blog - 0 views

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Internal communication and collaboration within intranets has documented solid ROI’s encouraging companies to look to it more and more for increased innovation and decreased costs.
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Q. So how do you activate your internal community to reach a positive ROI? A. Facilitate Employee Engagement within the platform. A successful company and a thriving corporate culture doesn’t come from an org chart and people identified by numbers it comes from HUMANS, community, and allowing other users to benefit from each other’s expertise. Successful internal community participation directly and indirectly helps users across divisions and regions achieve their goals, find experts, and collaborate efficiently.
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Successful internal community participation directly and indirectly helps users across divisions and regions achieve their goals, find experts, and collaborate efficiently.
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Internal communication and collaboration within intranets has documented solid ROI’s encouraging companies to look to it more and more for increased innovation and decreased costs. While many organizations have achieved these positive ROI’s, the process to realizing them is often challenged. Activating the community, and getting users to interact with each other becomes a difficult behavioral change, but one that is invaluable to the company as a whole and its employees
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No one is participating because companies are simply using a different communication medium for the same old message. The voice of a community should reign relevant to the workers, not the executives, a common mistake we see with many failed internal community and intranet projects.  The fastest way to make a community relevant and to gain participation is to make it human and to upgrade the messaging to fit the distribution tool.
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Identify ambassadors/ Experts: Don’t ignore those able to deliver genuine knowledge, identify them, embrace them, and give them room to speak in a HUMAN voice. Engagement breeds engagement. People who are most likely to contribute include natural leaders, employee’s active on other social networks, and members who had a say in the initial community planning stages,
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Recognize these experts: Thank users who do participate. Many companies build communities prompting “Find an Expert” “Ask a Question” but the true value of the question and answer feature is getting people to answer those questions.
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Invest in Information Architecture and User Experience: We’ve seen several communities that are lacking engagement because it is unclear to users HOW to engage.  Investments in information architecture are often over looked, even though they are vitally important. 
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Aude-Olivia Dufour on 23 Jul 11

great article to support the need of an internal collaborative tool facilitating community engagement!!!

<div class="cArrow"> </div><div class="cContentInner">great article to support the need of an internal collaborative tool facilitating community engagement!!!</div>

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