Skip to main content

Home/ Invup documentation/ Group items tagged future

Rss Feed Group items tagged

Filter: All | Bookmarks | Topics Simple Middle
Rachel Chaikof

Sustainable Future of Mankind - 0 views

www.amazon.com/...B0036R4K14

book CSR sustainability

shared by Rachel Chaikof on 08 Feb 12 - No Cached
  • Rachel Chaikof on 08 Feb 12
     
    Interesting book
Rachel Chaikof

TBD - 0 views

ourfutureistbd.com

social change

shared by Rachel Chaikof on 18 Jan 12 - No Cached
  • Rachel Chaikof on 18 Jan 12
     
    "TBD is a free newsletter that delivers one world-shaking idea and one collective action to improve our future."
Daniel Benoni

Tufts fraternities partner to maximize community impact and philanthropy - Jonathan M. ... - 0 views

activecitizen.tufts.edu/?pid=914&c=838

tufts partner fraternities philanthropy community involvement

shared by Daniel Benoni on 12 May 11 - No Cached
  • Last month, Tufts Inter Fraternity Council, made up of representatives from all the fraternities on campus, launched a partnership with Tisch College to strengthen their capacity to have a positive and constructive impact on campus, in the local area, and in the global community.
  • As I worked on that and heard about the fundraising and volunteering that other fraternities were doing I started thinking about the impact we could have through collaboration
  • philanthropy summit for organizations to share fundraising resources and tips, and found that other fraternities were looking for ways to collaborate as well
  • ...8 more annotations...
  • each of the ten fraternity chapters on campus agreed to sign on and to collaborate on a philanthropic endeavor this semester and in the future
  • all fraternities will collaborate philanthropically around an agreed upon theme, sharing resources and co-sponsoring fundraising events together
  • Because fraternities at Tufts are already so busy with their individual chapter philanthropic activities, it was initially challenging to get all the chapters to sign on
  • However, once everyone came to the understanding that this was not intended to be a burden but rather a supplement to their ongoing activities, things began to develop well.
  • ollaboration really has great potential for better utilizing our manpower to maximize the effect we can have
  • hopes the partnership will help change some of the stereotypes about fraternities.  “While the point of this project is to increase the philanthropic activity of chapters, it is also very much to improve recognition of the philanthropic work chapters have been doing for a while now,
  • reek chapters participate in or host multiple philanthropy events a semester and the campus doesn't always hear about them, so by bringing all of the chapters together it is hoped that awareness of fraternity charitable activity will increase.
  • that people often have misconceptions about fraternities and don’t hear about the good work fraternities do - even though that is the bulk of what they are about. “I actually came to Tufts partly because I thought it didn’t have a strong Greek presence, which was something I really wasn’t interested in,” he explained.  “But when I got here I found positive role models in upperclassmen fraternity members and I was particularly impressed with the goals of Delta Tau Delta.
  • Daniel Benoni on 12 May 11
     
    Partership between different fraternities and how they want to improve their brand image.
Daniel Benoni

The 7-Stage Evolution of a Socially Responsible Brand - 0 views

mashable.com/...csr-company-stages

corporate social responsibility stage 7 Documentation

shared by Daniel Benoni on 26 Apr 11 - No Cached
  • For decades, the decision to be an environmentally and socially responsible company has been based on the bottom line: Would it be profitable?
  • In terms of traditional accounting and the legal requirements of corporations, costs always outweighed benefits.But it now seems that this equation is starting to lean the other way as brands recognize the potential financial and reputational advantages they can gain by engaging with consumers around the shared ambition of building a better world.
  • We can see this already happening among some leading brands such as Pepsi, Google, Nike, Patagonia and Starbucks, who have all earned consumer respect for their involvement
  • ...12 more annotations...
  • ow did this come about? In large part, it is because the payoff for corporate engagement with customers has risen dramatically as a result of social media.
  • As the brand’s customers become loyal fans, they use their social networks to spread the word about that brand, driving even more new fans to join in. This dynamic may have its initial upfront costs, but it pays off in the end through an extended global audience of buyers and fans.
  • Transforming a brand into a socially responsible leader doesn’t happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.
  • The Seven StagesThe process of becoming a brand leader in the next decades will be an evolutionary one involving at least seven stages.
  • Unsustainable corporate self-interest
  • Self-directed engagement
  • C-suite reflection
  • Consumer facing self-interest:
  • Self-directed reform:
  • Brand leader:
  • Brand visionary:
  • Indeed, if we consider the online reach of companies like Facebook and Twitter, the offline reach of companies like Proctor & Gamble, Unilever, Coca-Cola and Walmart, and the fervent consumer loyalty that companies like Apple, Nike and Patagonia inspire, it’s easy to imagine how a web- and social-savvy population could coerce these companies — and any others who want to follow their example — into becoming the leading global brand visionaries of the future.
  • Daniel Benoni on 26 Apr 11
     
    Describes exactly why Corporate Social Responsibility is the bomb right now. It's a "you better hop-in" bandwagon that most companies can't ignore now!
Daniel Benoni

How to effectively launch your new product or service | PressDoc Blog - 0 views

blog.pressdoc.com/...ur-new-product-or-service.html

how to launch product press release

shared by Daniel Benoni on 16 Jul 11 - No Cached
  • 1. Define the message you want to communicate and to whom If you’re launching your company, introducing a new service or making another important announcement, first ask yourself why people should care about it.
  • 2. Write your press release(s) Now you know who your audience is and what message to bring across, it’s time to craft the actual press release. Remember, the goal of the press release is to convince journalists, bloggers and other influencers that your story is worth spreading to their following. Writing a good press release warrants an entire different article, but the most important thing to remember is to tell a story.
  • 3. Create a list of PR contacts It’s time to create an overview of all the bloggers, journalists and influencers you want to reach. Let’s call them your PR contacts.
  • ...6 more annotations...
  • 4. Optional: Determine which outlet gets the scoop In today’s media landscape, a story covered 15 minutes ago by another blog can already be considered old news. Therefore depending on the type of news and the market you’re in it might be wise to give one specific media channel the scoop.
  • 8. Distribute your press release In a previous step you set up draft emails for all your PR contacts, now is the time to send them.
  • 6. Write draft emails In the previous step you have probably only sent out the news to a handful of contacts on your contact list.
  • 7. Make the announcement When the day finally comes, you can publish your press release (or have it published automatically if you’re using the schedule option).
  • 5. Send personalized emails to journalists, under embargo If you decided not to give the scoop to a certain blog you can still let journalists know about your announcement before you actually make it public.
  • 9. Thank the people that covered your story Congratulations! Now that your press release is out in the open you should see some coverage happening. Be sure to enjoy all the free publicity your company receives and thank the people that cover your story via a personal email so you can start building a relationship with them for your future press releases.
  • Daniel Benoni on 16 Jul 11
     
    couverture de presse, press release
1 - 9 of 9
Showing 20▼ items per page