On the (un?)importance of design
How and When to Pivot - Lean Startup Principles Applied - 0 views
On the (un?)importance of design - 0 views
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We recently underwent a Cinderella-like transformation: A total redesign of the WP Engine website from despicable steaming pile of hideousness to a designed, thematic — dare I say artistic? — sleek new look. Does it matter?
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It was such a contrast, customers emailed us saying “Thank God you fixed that horrible website. I was embarrassed when referring you guys to friends.” But hold on. They were still customers. And they still were referring us to friends. So I wonder, did it really matter?
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The Struggle in Finding An Addressable Problem - Lean Startups - blog - kyle ... - 0 views
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focusing on a market before an actual product idea
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By starting with a market and focusing on data/interviews to find an addressable problem, rather than building software from day one, we encountered problems I would never have predicted
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spent our time talking to as many parents/teacher/psychiatrists that would give us their time
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Build, market, measure in parallel - LaunchBit - 0 views
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First-time web entrepreneurs often tell me "Oh we're moving really quickly...we're launching in just 6 months."
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The trouble is that product traction isn't just about getting a product out the door.
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Your biggest competitor isn't any company or individual. It's time -- the duration you have before you run out of money, morale, and the enthusiasm your significant other/family has for your endeavors.
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What is the best way to do customer discovery when all I have is an idea? I don't want ... - 0 views
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What is the best way to do customer discovery when all I have is an idea? I don't want to build a prototype until I know the idea is valid and that it's worth doing.
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Read up on Lean Startup from CustDev.com and AshMaurya.com.
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write down your hypotheses and assumptions around the idea you have
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The 7-Stage Evolution of a Socially Responsible Brand - 0 views
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For decades, the decision to be an environmentally and socially responsible company has been based on the bottom line: Would it be profitable?
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In terms of traditional accounting and the legal requirements of corporations, costs always outweighed benefits.But it now seems that this equation is starting to lean the other way as brands recognize the potential financial and reputational advantages they can gain by engaging with consumers around the shared ambition of building a better world.
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We can see this already happening among some leading brands such as Pepsi, Google, Nike, Patagonia and Starbucks, who have all earned consumer respect for their involvement
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Landing Page Testing: get customers...before coding - 0 views
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