Group items tagged

Internal communication and collaboration within intranets has documented solid ROI’s encouraging companies to look to it more and more for increased innovation and decreased costs. While many organizations have achieved these positive ROI’s, the process to realizing them is often challenged. Activating the community, and getting users to interact with each other becomes a difficult behavioral change, but one that is invaluable to the company as a whole and its employees

No one is participating because companies are simply using a different communication medium for the same old message. The voice of a community should reign relevant to the workers, not the executives, a common mistake we see with many failed internal community and intranet projects.  The fastest way to make a community relevant and to gain participation is to make it human and to upgrade the messaging to fit the distribution tool.

Identify ambassadors/ Experts: Don’t ignore those able to deliver genuine knowledge, identify them, embrace them, and give them room to speak in a HUMAN voice. Engagement breeds engagement. People who are most likely to contribute include natural leaders, employee’s active on other social networks, and members who had a say in the initial community planning stages,

Recognize these experts: Thank users who do participate. Many companies build communities prompting “Find an Expert” “Ask a Question” but the true value of the question and answer feature is getting people to answer those questions.

Invest in Information Architecture and User Experience: We’ve seen several communities that are lacking engagement because it is unclear to users HOW to engage.  Investments in information architecture are often over looked, even though they are vitally important. 

When properly and strategically implemented, CSR does not lose money, it makes money. Over the long term, it is a viable business strategy that focusses on long-term sustainable impacts (including profitability). Arguing against reducing energy, water and waste costs, along with fines, meeting onerous regulatory standards imposed due to improper actions, etc. is as foolish and short-sighted as arguing against oil changes for your car (it costs money) or the installation of safety devices that protect consumers (such as safety belts and airbags) because they increase the cost of the vehicle.

This stand

e message that Quebec promotes the right balance between work and family

So far there has been lots of interest from companies and public organizations

McMaster University business professor Nick Bontis said he’s not aware of any other government certification programs similar to Quebec’s

“We’ve been doing it on our own for two years

“We view it as an investment.

This is still a hard sell to corporations.

This is a program for companies of all sizes and in all sectors,

think this is amazing. It sends a signal to the rest of the world that Canada is pushing the envelope