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inesmag

Google and competition: searching for a solution | Tom Watson | Comment is free | guard... - 1 views

www.guardian.co.uk/...competition-searching-solution

google competition searching solution comment

shared by inesmag on 01 Mar 13 - No Cached
  • Some time later this month we are expecting the European commission to decide how it will proceed with its investigation of the search giant Google, following the latter's submission of proposed remedies at the end of January over allegations that it has engaged in a range of anticompetitive practices.
  • Google is a global company and its activities will require a global solution.
  • Google's global revenues were £23.5bn in 2011. Those are its revenues before tax, although Google's approach to tax is another and equally interesting story. Those vast revenues do not come from those who search, but from those who bid to place advertisements alongside the search results. This means that Google has a clear interest to arrange the rankings in a way that maximises its profits and faces a stark conflict of interests when it does so. It has every incentive to demote other companies, who might actually be offering answers or services that are more relevant to the user queries, and to advance its own services.
  • ...3 more annotations...
  • There is no reason why an appropriate remedy that introduces fair rankings should in any way impair the user experience.
  • that Google, with more than 90% of the search market in Europe, is overwhelmingly dominant.
  • Effective remedies will aim to protect competition for the future but need also to acknowledge the past. Google has continued to expand and exploit its position during the period of the investigation and it will be necessary to find a solution that tackles that past misbehaviour and reintroduces something approaching a level playing field.
sintija

BBC News - Viewpoint: The universal web must be adaptive - 0 views

www.bbc.co.uk/...business-21371651

bbc web internet

shared by sintija on 04 Mar 13 - No Cached
  • Access all areas
  • Along came search technologies
  • Viewpoint: The universal web must be adaptive
  • ...21 more annotations...
  • Viewpoint: The universal web must be adaptive
  • Along came search technologies
  • Google
  • Google
  • ability to search content anywhere on the web
  • new web business.
  • spurred a new web business
  • Access all areas
  • internet went wireless
  • We need standards
  • mobile devices will outsell laptops
  • increasing the complexity of how content was served
  • Building websites for all the new browsers, screen sizes and device features is becoming difficult.
  • The future of the internet is creating highly adaptive experiences for users
  • Companies that don't figure out how to get their information to customers on any device will disappear.
  • one solution
  • such as HTML5, to make programming to any device use the same language, and software solutions to help companies simplify building websites and web apps to any device using any feature.
  • truly mobile internet future is now a reality
  • companies need to
  • focus
  • on their customer journeys, personalised experiences and developing rich content rather than on how to build websites - or they will disappear.
Jan Keček

Marketing Automation Software: Choose the Right Solution - 0 views

www.toprankblog.com/...marketing-software-tips

marketing automation ipraktikum praktikum internet www networking

shared by Jan Keček on 10 Apr 13 - No Cached
  • Marketing Automation Software: Tips for Choosing the Right Solution
  • Simply put, it can amplify the effectiveness of a marketing strategy that’s already working, but it can’t make an ineffective strategy work, and it won’t substitute for a lack of strategy!
sintija

BBC News - Viewpoint: Changing the way the internet is governed is risky - 0 views

www.bbc.co.uk/...technology-18440558

internet bbc governence control

shared by sintija on 04 Mar 13 - No Cached
  • Viewpoint: Changing the way the internet is governed is risky
  • the US Department of Commerce has the power to decide how the internet works
  • internet is already governed
  • ...15 more annotations...
  • It's important to realise that without governance the internet could not function.
  • avoid two different web sites having the same name
  • International Corporation for Assigned Names and Numbers (Icann)
  • governance of the internet is effectively done by multiple stakeholders
  • WGIG would report on a solution acceptable to all but would move governance to an international body.
  • US government ultimately "controls" the internet
  • The internet overseers
  • UN summit
  • US refused to relinquish control of the Root Zone file, which is basically the key to governing the internet.
  • formed the Working Group on Internet Governance (WGIG).
  • in 2003 in Geneva
  • Russians
  • International Telecommunications Union (ITU), another UN agency, to be given responsibility for internet governanc
  • A great advantage of the current governance structure is that it supports rapid developments, provided that the US Department of Commerce remains at arm's length
  • internet governance needs to help the internet evolve rather than dictate how it must develop.
Janja Petek

Forty years of the internet: how the world changed for ever | Technology | The Guardian - 1 views

www.guardian.co.uk/...internet-40-history-arpanet

history web changed world

shared by Janja Petek on 06 Mar 13 - Cached
pina bitenc liked it
  • In October 1969, a student typed 'LO' on a computer - and the internet was born
  • Towards the end of the summer of 1969
  • a large grey metal box was delivered to the office of Leonard Kleinrock, a professor at the University of California in Los Angeles.
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  • At 10.30pm, as Kleinrock's fellow professors and students crowded around, a computer was connected to the IMP, which made contact with a second IMP, attached to a second computer, several hundred miles away at the Stanford Research Institute, and an undergraduate named Charley Kline tapped out a message.
  • It's impossible to say for certain when the internet began, mainly because nobody can agree on what, precisely, the internet is.
  • It's interesting to compare how much has changed in computing and the internet since 1969 with, say, how much has changed in world politics.
  • On the other hand, the breakthrough accomplished that night in 1969 was a decidedly down-to-earth one
  • Twelve years after Charley Kline's first message on the Arpanet, as it was then known, there were still only 213 computers on the network; but 14 years after that, 16 million people were online, and email was beginning to change the world; the first really usable web browser wasn't launched until 1993, but by 1995 we had Amazon, by 1998 Google, and by 2001, Wikipedia, at which point there were 513 million people online. Today the figure is more like 1.7 billion.
  • on New Year's Day 1994 – only yesterday, in other words – there were an estimated 623 websites.
  • On the one hand, they were there because of the Russian Sputnik satellite launch, in 1957, which panicked the American defence establishment, prompting Eisenhower to channel millions of dollars into scientific research, and establishing Arpa, the Advanced Research Projects Agency, to try to win the arms technology race. The idea was "that we would not get surprised again,"
  • "In a few years, men will be able to communicate more effectively through a machine than face to face," they declared.
  • The few outsiders who knew of the box's existence couldn't even get its name right: it was an IMP, or "interface message processor"
  • It was already possible to link computers by telephone lines, but it was glacially slow, and every computer in the network had to be connected, by a dedicated line, to every other computer, which meant you couldn't connect more than a handful of machines without everything becoming monstrously complex and costly.
  • The solution, called "packet switching" – which owed its existence to the work of a British physicist, Donald Davies – involved breaking data down into blocks that could be routed around any part of the network that happened to be free, before getting reassembled at the other end.
  • Still, Kleinrock recalls a tangible sense of excitement that night as Kline sat down at the SDS Sigma 7 computer, connected to the IMP, and at the same time made telephone contact with his opposite number at Stanford. As his colleagues watched, he typed the letter L, to begin the word LOGIN.
  • One of the most intriguing things about the growth of the internet is this: to a select group of technological thinkers, the surprise wasn't how quickly it spread across the world, remaking business, culture and politics – but that it took so long to get off the ground.
  • In 1945, the American presidential science adviser, Vannevar Bush, was already imagining the "memex", a device in which "an individual stores all his books, records, and communications", which would be linked to each other by "a mesh of associative trails", like weblinks.
  • And in 1946, an astonishingly complete vision of the future appeared in the magazine Astounding Science Fiction. In a story entitled A Logic Named Joe, the author Murray Leinster envisioned a world in which every home was equipped with a tabletop box that he called a "logic":
  • Instead of smothering their research in the utmost secrecy – as you might expect of a cold war project aimed at winning a technological battle against Moscow – they made public every step of their thinking, in documents known as Requests For Comments.
  • Deliberately or not, they helped encourage a vibrant culture of hobbyists on the fringes of academia – students and rank amateurs who built their own electronic bulletin-board systems and eventually FidoNet, a network to connect them to each other.
  • n argument can be made that these unofficial tinkerings did as much to create the public internet as did the Arpanet. Well into the 90s, by the time the Arpanet had been replaced by NSFNet, a larger government-funded network,
  • It was the hobbyists, making unofficial connections into the main system, who first opened the internet up to allcomers.
  • This was the software known as TCP/IP, which made it possible for networks to connect to other networks, creating a "network of networks", capable of expanding virtually infinitely
  • Nevertheless, by July 1992, an Essex-born businessman named Cliff Stanford had opened Demon Internet, Britain's first commercial internet service provider.
  • After a year or so, Demon had between 2,000 and 3,000 users,
  • the @ symbol was introduced in 1971, and the first message, according to the programmer who sent it, Ray Tomlinson, was "something like QWERTYUIOP".
  • A couple of years later I got my first mobile phone, which came with two batteries: a very large one, for normal use, and an extremely large one, for those occasions on which you might actually want a few hours of power
  • For most of us, though, the web is in effect synonymous with the internet, even if we grasp that in technical terms that's inaccurate: the web is simply a system that sits on top of the internet, making it greatly easier to navigate the information there, and to use it as a medium of sharing and communication.
  • The first ever website was his own, at CERN: info.cern.ch.
  • The idea that a network of computers might enable a specific new way of thinking about information, instead of just allowing people to access the data on each other's terminals, had been around for as long as the idea of the network itself: it's there in Vannevar Bush's memex, and Murray Leinster's logics.
  • Web browsers crossed the border into mainstream use far more rapidly than had been the case with the internet itself: Mosaic launched in 1993 and Netscape followed soon after, though it was an embarrassingly long time before Microsoft realised the commercial necessity of getting involved at all. Amazon and eBay were online by 1995. And in 1998 came Google, offering a powerful new way to search the proliferating mass of information on the web.
  • Google, and others, saw that the key to the web's future would be helping users exclude almost everything on any given topic, restricting search results to the most relevant pages.
  • It is absurd – though also unavoidable here – to compact the whole of what happened from then onwards into a few sentences: the dotcom boom, the historically unprecedented dotcom bust, the growing "digital divide", and then the hugely significant flourishing, over the last seven years, of what became known as Web 2.0.
  • The most confounding thing of all is that in a few years' time, all this stupendous change will probably seem like not very much change at all.
  • Will you remember when the web was something you accessed primarily via a computer? Will you remember when there were places you couldn't get a wireless connection? Will you remember when "being on the web" was still a distinct concept, something that described only a part of your life, instead of permeating all of it? Will you remember Google?
Gabrijela Vrbnjak

Brain-to-brain interface lets rats share information via internet | Science | The Guardian - 0 views

www.guardian.co.uk/...ts-connected-share-information

internet rats information brain organic computer code encode

shared by Gabrijela Vrbnjak on 04 Mar 13 - No Cached
  • News Science Neuroscience Brain-to-brain interface lets rats share information via internet Rats thousands of miles apart collaborate on simple tasks with their brains connected through the internet Share 9893 inShare61 Email Ian Sample, science correspondent The Guardian, Friday 1 March 2013 jQ(document).ready(function(){ jQ.ajax({ url : 'http://resource.guim.co.uk/global/static/file/discussion/5/fill-comment-counts-swimlaned.js', dataType : 'script', type : 'get', crossDomain : true, cache: true }); }); Jump to comments (449) A rat with a brain-to-brain implant responds to a light (circled) by pressing a lever. Its motor cortex was connected to that of another rat. Photograph: Scientific Reports Scientists have connected the brains of a pair of animals and allowed them to share sensory information
  • US team fitted two rats with devices called brain-to-brain interfaces that let the animals collaborate on simple tasks to earn rewards
  • experiments showed that we have established a sophisticated, direct communication linkage between brains
  • ...10 more annotations...
  • In one radical demonstration of the technology, the scientists used the internet to link the brains of two rats separated
  • If the receiving rat failed at the task, the first rat was not rewarded with a drink, and appeared to change its behaviour to make the task easier for its partner.
  • an organic computer
  • we are creating
  • Even though the animals were on different continents
  • they could still communicate
  • we could create a workable network of animal brains distributed in many different locations
  • you could imagine that a combination of brains could provide solutions that individual brains cannot achieve by themselves
  • the work was "very important" in helping to understand how brains encode information
  • Very little is known about how thoughts are encoded and how they might be transmitted into another person's brain – so that is not a realistic prospect any time soon
donnamariee

Technology in schools: saving money with cloud, open source and consortia | Teacher Net... - 0 views

www.guardian.co.uk/...vings-school-cloud-open-source

shared by donnamariee on 01 Mar 13 - No Cached
  • largest elements of a school's budget,
  • with the role of technology as a teaching tool and in society at large growing all the time, the trick is delivering savings without damaging pupils' education or putting them at a disadvantage in the world outside school.
  • open source software,
  • ...7 more annotations...
  • The change is saving around £3,000 a year in licensing costs, according to the schools' ICT manager Phil Jones.
  • The school has also moved to open source for its virtual learning environment (VLE), now run through Moodle.
  • While open source has brought benefits in terms of flexibility, there is no doubt that the reduced cost is a major attraction, however. "ICT is always a big drain on a school budget, and any way we can save money is a massive help,"
  • Open source is also one of the solutions adopted at Notre Dame High in Sheffield, where it is used for email and management systems, as well as the school's VLE, again on Moodle. One of the advantages of open source is its flexibility, but this is only appealing if the school has the technical know-how to tweak it according to its needs
  • Changes in the educational landscape, such as the emergence and growth of federations, academy chains and clusters of headteachers working together, may resolve this in the future, but in the meantime the benefits of the external support that come from a proprietorial system may outweigh the savings of free software
  • "One of the risks is schools that go very heavily into open source end up with a system that is so bespoke only the school's technical manager can understand it
  • Technology in schools: saving money with cloud, open source and consortia
Jernej Prodnik

Amazon unpacked - FT.com - 0 views

www.ft.com/...bd-11e2-85d0-00144feab49a.html

amazon political economy of the internet political economy of communication labour conditions

shared by Jernej Prodnik on 24 Feb 13 - No Cached
  • February 8, 2013 12:30 pm Amazon unpacked By Sarah O’Connor The online giant is creating thousands of UK jobs, so why are some employees less than happy?
  • Between a sooty power station and a brown canal on the edge of a small English town, there is a building that seems as if it should be somewhere else. An enormous long blue box, it looks like a smear of summer sky on the damp industrial landscape. Inside, hundreds of people in orange vests are pushing trolleys around a space the size of nine football pitches, glancing down at the screens of their handheld satnav computers for directions on where to walk next and what to pick up when they get there. They do not dawdle – the devices in their hands are also measuring their productivity in real time. They might each walk between seven and 15 miles today. It is almost Christmas and the people working in this building, together with those in seven others like it across the country, are dispatching a truck filled with parcels every three minutes or so. Before they can go home at the end of their eight-hour shift, or go to the canteen for their 30-minute break, they must walk through a set of airport-style security scanners to prove they are not stealing anything. They also walk past a life-sized cardboard image of a cheery blonde woman in an orange vest. “This is the best job I have ever had!” says a speech bubble near her head.
  • If you could slice the world in half right here, you could read the history of this town called Rugeley in the layers. Below the ground are the shafts and tunnels of the coal mine that fed the power station and was once the local economy’s beating heart. Above the ground are the trolleys and computers of Amazon, the global online retailer that has taken its place. As online shopping explodes in Britain, helping to push traditional retailers such as HMV out of business, more and more jobs are moving from high-street shops into warehouses like this one. Under pressure from politicians and the public over its tax arrangements, Amazon has tried to stress how many jobs it is creating across the country at a time of economic malaise. The undisputed behemoth of the online retail world has invested more than £1bn in its UK operations and announced last year that it would open another three warehouses over the next two years and create 2,000 more permanent jobs. Amazon even had a quote from David Cameron, the prime minister, in its September press release. “This is great news, not only for those individuals who will find work, but for the UK economy,” he said.
  • ...10 more annotations...
  • Workers in Amazon’s warehouses – or “associates in Amazon’s fulfilment centres” as the company would put it – are divided into four main groups. There are the people on the “receive lines” and the “pack lines”: they either unpack, check and scan every product arriving from around the world, or they pack up customers’ orders at the other end of the process. Another group stows away suppliers’ products somewhere in the warehouse. They put things wherever there’s a free space – in Rugeley, there are inflatable palm trees next to milk frothers and protein powder next to kettles. Only Amazon’s vast computer brain knows where everything is, because the workers use their handheld computers to scan both the item they are stowing away and a barcode on the spot on the shelf where they put it. The last group, the “pickers”, push trolleys around and pick out customers’ orders from the aisles. Amazon’s software calculates the most efficient walking route to collect all the items to fill a trolley, and then simply directs the worker from one shelf space to the next via instructions on the screen of the handheld satnav device. Even with these efficient routes, there’s a lot of walking. One of the new Rugeley “pickers” lost almost half a stone in his first three shifts. “You’re sort of like a robot, but in human form,” said the Amazon manager. “It’s human automation, if you like.” Amazon recently bought a robot company, but says it still expects to keep plenty of humans around because they are so much better at coping with the vast array of differently shaped products the company sells.
  • The unassuming efficiency of these warehouses is what enables Amazon to put parcels on customers’ doorsteps so quickly, even when it is receiving 35 orders a second. Every warehouse has its own “continuous improvement manager” who uses “kaizen” techniques pioneered by Japanese car company Toyota to improve prod­uctivity. Marc Onetto, the senior vice-president of worldwide operations, told a business school class at the University of Virginia a few years ago: “We use a bunch of Japanese guys, they are not consultants, they are insultants, they are really not nice … They’re samurais, the real last samurais, the guys from the Toyota plants.” In Rugeley, the person with the kaizen job is a friendly, bald man called Matt Pedersen, who has a “black belt” in “Six Sigma”, the Motorola-developed method of operational improvement, most famously embraced by Jack Welch at General Electric. Every day, the managers in Rugeley take a “genba walk”, which roughly means “go to the place” in Japanese, Pedersen says as he accompanies the FT on a tour of the warehouse. “We go to the associates and find out what’s stopping them from performing today, how we can make their day better.” Some people also patrol the warehouse pushing tall little desks on wheels with laptops on them – they are “mobile problem solvers” looking for any hitches that could be slowing down the operation.
  • . . . What did the people of Rugeley make of all this? For many, it has been a culture shock. “The feedback we’re getting is it’s like being in a slave camp,” said Brian Garner, the dapper chairman of the Lea Hall Miners Welfare Centre and Social Club, still a popular drinking spot. One of the first complaints to spread through the town was that employees were getting blisters from the safety boots some were given to wear, which workers said were either too cheap or the wrong sizes. One former shop-floor manager, who did not want to be named, said he always told new workers to smear their bare feet with Vaseline. “Then put your socks on and your boots on, because I know for a fact these boots are going to rub and cause blisters and sores.” ©Ben RobertsAmazon workers in Rugeley process ordersOthers found the pressure intense. Several former workers said the handheld computers, which look like clunky scientific calculators with handles and big screens, gave them a real-time indication of whether they were running behind or ahead of their target and by how much. Managers could also send text messages to these devices to tell workers to speed up, they said. “People were constantly warned about talking to one another by the management, who were keen to eliminate any form of time-wasting,” one former worker added.
  • Watson said Amazon was supposed to send the council employment data every six months, but it had not done so. “We had no idea Amazon were going to be as indifferent to these issues as they have been, it’s come as a shock to us how intransigent they are,” he said. Inside the warehouse, Amazon employees wear blue badges and the workers supplied by the agencies wear green badges. In the most basic roles they perform the same tasks as each other for the same pay of £6.20 an hour or so (the minimum adult wage is £6.19), but the Amazon workers also receive a pension and shares. A former agency worker said the prospect of winning a blue badge, “like a carrot, was dangled constantly in front of us by management in return for meeting shift targets”. Amazon’s Darwinian culture comes from the top. Jeff Bezos, its chief executive, told Forbes magazine last year (when it named him “number one CEO in America”): “Our culture is friendly and intense, but if push comes to shove, we’ll settle for intense.”
  • Ransdtad said it supplied a number of clients with “onsite-flexible workforce solutions”. It added: “The number of workers required by these clients fluctuates in response to supply and demand. When demand for clients’ products or services is high (for example during the Christmas period) the Randstad partnership allows local people to benefit from short-term work on a temporary contract, to help supplement our clients’ permanent workforce and deliver against order requirements.” Certainly, not everyone in Rugeley is upset about Amazon. A group of workers having a pint on a picnic table outside The Colliers pub near the warehouse gates said they liked their jobs, albeit as their managers hovered nervously in the background. One young agency worker said he was earning about £220 a week, compared with the £54 he had been receiving in jobless benefits. He had bought a car and moved out of his mum’s house and into a rented flat with his girlfriend, who he had met at work. “I’m doing pretty well for myself,” he said with a shy grin. “There’s always opportunities to improve yourself there.” Across the table, an older man, wagging two fingers with a cigarette pinched between them, said slowly: “It gives you your pride back, that’s what it gives you. Your pride back.” Many in the town, however, have mixed feelings. They are grateful for the jobs Amazon has created but they are also sad and angry about the quality of them. Timothy Jones, a barrister and parish councillor, summed up the mood. “I very much want them to stay, but equally I would like some of the worst employment practices to end.”
  • For Watson, the big question is whether these new jobs can support sustainable economic growth. In Rugeley, it is hard not to look back to the coal mine for an example of how one big employer could transform a place. . . . The Lea Hall Colliery opened officially on a soggy Tuesday in July 1960. Miners and their families huddled under marquees to eat their packed lunches and when the first coal was wound to the surface, three bands played an overture specially written for the occasion. It was the first mine planned and sunk by the Coal Board, the body set up after the second world war to run Britain’s newly nationalised coal industry, and the Central Electricity Generating Board was building a coal-fired power station right next door. It was a defiant demonstration of confidence in coal at a time of increasing competition from oil. “King Coal is not yet dead, as many would have it, but is going to be with us for many years to come,” the regional secretary of the National Union of Mineworkers told the crowd.
  • Soon, miners from all over the country were swarming to the modern new mine. The Coal Board and the local council built housing estates and schools to cope with the exploding population. “Peartree estate was built for the Geordies, the Springfield estate was built for the Scots and the Welsh,” remembered Brian Garner, who helped to build the mine when he was 16. “It was unbelievable, it was buzzing in the town, there was that much money about then. I could leave my job at 10 o’clock in the morning and start at five past 10 on another.” On Friday and Saturday nights, the queue outside the Lea Hall Miners’ Welfare Centre and Social Club would wrap right around the building. Rugeley’s mine was soon the most productive in the country. It was a “young man’s pit” with all the latest machines and techniques, says Ken Edwards, who started there at 25 as an electrician. The work was still dirty and dangerous, though. In 1972, a local reporter took a tour. “All is silent except for the movement of conveyor belts which carry the coal and the murmur of the air pumps. The blackness is relieved only by narrow shafts of light coming from each person’s headlamp,” she wrote. It took her two days to remove the black dust from her nails, ears, nose and hair.
  • The good times didn’t last. By the time the pit closed, four days before Christmas in 1990, a spokesman for British Coal told Reuters it was losing £300,000 a week. More than 800 people lost jobs that paid the equivalent of between £380 and £900 a week in today’s money. The town council’s chairman tried desperately to say something reassuring. “It has come as such a shock,” he told the local paper. “[But] we have got to do what many have done and look for new areas, particularly information technology and high technology. We have a lot of expertise and a wonderful geographical spot. There’s no reason why it should be the end for Rugeley.” From behind her desk in Vision estate agents, all purple paint and fairy lights, Dawn Goodwin sucks the air in through her teeth at the mention of Amazon. “We all thought it was going to be the making of the town,” she says. She expected an influx of people, including well-to-do managers, looking to buy or rent houses. But she hasn’t had any extra business at all. People are cautious because they don’t know how long their agency jobs with Amazon will last, she says. One of her tenants, a single young woman, got a job there but lost it again after she became ill halfway through a shift. She struggled to pay her rent for three months while she waited for her jobseeker’s benefits to be reinstated. “It’s leaving a bad taste in everyone’s mouths,” Goodwin says with a frown. Even the little “Unit 9” café next to the Amazon warehouse hasn’t had a boost in trade. The women who run it reckon the employees don’t have enough time in their 30-minute break to get through security, come and eat something, and then go back in again.
  • In a cramped upstairs office at the Citizens Advice Bureau, Gillian Astbury and Angela Jones have turned to statistics to try to identify Amazon’s effect on the area. They haven’t had an increase in the number of people asking about employment problems or unfair dismissal, but nor has there been any improvement in the community’s problems with debt and homelessness. Their best guess is that people haven’t had enough sustained work to make much of a difference. Astbury says employment agencies are a “necessary evil”, but stresses it is hardly ideal for people to be bouncing in and out of temporary work, particularly when a job ends abruptly and they are left with no income at all until their benefits are reinstated. Workers leaving Amazon have had a particular problem with this, prompting the parish council to submit a Freedom of Information request to the Department for Work and Pensions to find out exactly how long local people are being made to wait for their social security payments to come through.
  • Far from the CAB’s little office in Rugeley, Britain’s economists are also puzzling over why the economy remains moribund even though more and more people are in work. There are still about half a million fewer people working as full-time employees than there were before the 2008 crash, but the number of people in some sort of employment has surpassed the previous peak. Economists think the rise in insecure temporary, self-employed and part-time work, while a testament to the British labour market’s flexibility, helps to explain why economic growth remains elusive. Angi Cooney, who runs C Residential, the biggest estate agent in Rugeley, thinks the nature of employment is changing permanently and people should stop pining for the past. It’s “bloody great” that a company like Amazon chose to come to “this little old place”, she says fiercely, looking as if she’d like to take the town by the shoulders and give it a shake. “People expect a job for life, but the world isn’t like that any more, is it?” Sarah O’Connor is the FT’s economics correspondent
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