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Facebook's detailed metrics for advertisers helps the government campaign reach its targets - people who might be groomed online by militants.

"Using Facebook ads, I can go within Facebook, I can grab an audience. I can pick country X, I need age group 13 to 34, I need people who liked Abu Bakr al-Baghdadi or any other set, and I can shoot and hit them directly with messages," he said.

"In some places in the world, it's literally pennies a click to do it," he said.  

Facebook, he noted, offers the government access to affordable amassed and collated user data for singling out target groups and individuals for anti-militant ads the US government runs.

"The best I can do right now is to have access to big data and to use the analytics tools on the social media platforms, the Facebooks and the others,"

The rare and unusually direct Twitter diplomacy between Iranian leaders and western policy observers “will go down in history,” one Hill staffer, speaking not for attribution, said Thursday, expressing the wider sense of amazement heard from many veteran Iran watchers at the display of tolerance and public diplomacy initiative coming from Tehran.

The welcome change in atmospherics has added to hopes for a diplomatic opening created by Rouhani’s election. But it must be accompanied by substantive progress in nuclear negotiations to lead to a broader easing of ties, western analysts and officials said.