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Ed Webb

Pentagon Official Questions U.S. Message to Muslims - NYTimes.com - 0 views

www.nytimes.com/...28military.html

USA Islam public_diplomacy military CJCS Mullen socialmedia

shared by Ed Webb on 28 Aug 09 - Cached
  • The chairman of the Joint Chiefs of Staff has written a searing critique of government efforts at “strategic communication” with the Muslim world, saying that no amount of public relations will establish credibility if American behavior overseas is perceived as arrogant, uncaring or insulting.
  • most strategic communication problems are not communication problems at all,” he wrote. “They are policy and execution problems. Each time we fail to live up to our values or don’t follow up on a promise, we look more and more like the arrogant Americans the enemy claims we are.”
  • “That’s the essence of good communication: having the right intent up front and letting our actions speak for themselves,” Admiral Mullen wrote. “We shouldn’t care if people don’t like us. That isn’t the goal. The goal is credibility. And we earn that over time.”
  • ...2 more annotations...
  • “there has been a certain arrogance to our ‘strat comm’ efforts.” He wrote that “good communications runs both ways.”“It’s not about telling our story,” he stated. “We must also be better listeners.”
  • Coinciding with the publication of his essay, Admiral Mullen released a YouTube video inviting questions from members of the armed services and the public on a range of national security and military personnel issues for an online discussion. “The chairman intends to use social media to expand the two-way conversation with service members and the public,” said a statement announcing the interactive video question-and-answer session.
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