My first semester thesis in Jane's theory class was focused on Transmedia storytelling and how The Hunger Games was poised to be a successful transmedia campaign. Often mistaken for marketing ploys (which yes, some are) I predicted that this was going to happen. Needless to say Jane didn't really agree and gave me a B - however, here we are moving forward in the Hunger Game's series and oh - what's this? Immortalizing the characters and making the Hunger Games' actually come to life.
I know we aren't up to Transmedia yet but I wanted to share this because transmedia storytelling is a huge topic and one that I will continuously aim to explore here at Emerson.
A novel released in 1500 word segments each day through an iphone application. Part of the work can only be read if physically in the geolocation which coordinates with the text. These optional side stories, called "field reports", are tied back into the larger narrative. They are written in relation to the surroundings which they are placed, so the reader is getting visual cues by the setting. By Matthew Derby. He is also the senior interface designer for Harmonix.