In case no one caught this when it went viral.

Not only is this amazing news but Lauren Silberman is conducting research at MIT about how athletes playing games helps them perform better.

My first semester thesis in Jane's theory class was focused on Transmedia storytelling and how The Hunger Games was poised to be a successful transmedia campaign. Often mistaken for marketing ploys (which yes, some are) I predicted that this was going to happen. Needless to say Jane didn't really agree and gave me a B - however, here we are moving forward in the Hunger Game's series and oh - what's this? Immortalizing the characters and making the Hunger Games' actually come to life. I know we aren't up to Transmedia yet but I wanted to share this because transmedia storytelling is a huge topic and one that I will continuously aim to explore here at Emerson.

I thought this was a great write up and relevant to our program as a whole. Fast Company's Co.Create is also a great outlet to keep up with Interactive in terms of it meeting art and commerce

Brandon - you are one of my favorite people - for so many reasons, this is one of them.

I met this company out at CES in Vegas this past January. They have some really exciting and dynamic technology on the horizons and I think that this is the route gaming is going to go. It would be really interesting to discuss what we believe will happen to gaming when the content is able to catch up to the technology.

Henry Jenkins, the father of convergence culture, writes about visual linguistics of comics and graphic storytelling. Comics are a great gateway into Transmedia storytelling.

Entertainment and casual engagement/interactivity tops the charts!