The Interest Graph has been described as the “middle ground between Google and Facebook – between search, advertising, and the social graph”. Simply put, Google creates their version of the Interest Graph by mining my search queries and other data collected online, for example through Gmail or Google Maps. It then offers advertisers a way to personalize their messages. One of the problems is the often high noise level in the data due to the lack of context (e.g. I might be looking up something for a friend rather than myself), which decreases relevancy. Recently, there has been a lot of buzz around social search as studies have shown that friend recommendations are much more powerful than traditional advertising in influencing consumer behavior and purchasing decisions.
1More
1More
Biz Stone: Tech Converging for a Better Future - 0 views
1More
Ask.com CTO Lisa Kavanaugh On Teaching An Old Answer Site Brand-New Tricks with Semanti... - 0 views
2More
Library in the Clouds: Cloud Computing and its Impact on Library Services « A... - 0 views
1More
Cloud Computing: The Road Ahead - Datamation - 0 views
1More
The Business Impact of Social Media [Infographic] - 0 views
« First
‹ Previous
181 - 200
Next ›
Last »
Showing 20▼ items per page