Search Today and Beyond: Optimizing for the Semantic Web | Innovation Insights | Wired.com - 0 views
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The search engine strives to understand not just the words, but their context, hence the term semantic search.
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Google’s new “Hummingbird” algorithm allows the user to conduct what Google calls “conversational searches”. By this they mean that the search engine will take an entire sentence into account, not just the words in the sentence.
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"Search has changed dramatically over the past year and semantic technology has been at the center of it all. Consumers increasingly expect search engines to understand natural language and perceive the intent behind the words they type in, and search engine algorithms are rising to this challenge. This evolution in search has dramatic implications for marketers, consumers, technology developers and content creators - and it's still the early days for this rapidly changing environment. Here is an overview of how search technology is changing, how these changes may affect you and what you can do to market your business more effectively in the new era of search."