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Every day, I'm amazed at the amount of information I consume; I listen to the news on my morning run, scan the papers while I'm eating breakfast, check my social media accounts throughout the day, and watch some TV before I go to bed, all while getting constant updates via email and Twitter. That's pretty overwhelming on its own, but things get really interesting when some of that information is biased, inaccurate, or just plain made up. It makes it hard to know what to believe. But even with all the competing sources and opinions out there, getting the truth - or at least close to it - matters. What you believe affects what you buy, what you do, who you vote for, and even how you feel. In other words, it virtually dictates how you live your life.

Engagement is a good thing, of course. The preference to be not bored is pretty universal. But with time constraints and information overload, getting and maintaining people's already short attention spans is harder than ever. So, marketers and content specialists are turning to gamification as the latest Holy Grail. Too bad they don't know what they're doing. Gamification without solid core ideas to communicate, and a clear, concise method of doing so, is doomed to fail. It's about as effective as taking a PowerPoint deck and just changing every fifth slide to read "REMEMBER TO HAVE FUN!" Attention getting? Maybe. More effective communication? No. Just lipstick on a pig.

In short, software is eating the world.