Group items tagged

Web search engines have become indispensable tools for finding information online effectively. As the range of information, context and users of Internet searches has grown, the relationship between the search query, search interest and user has become more tenuous. Not all users are seeking the same information, even if they use the same query term. Thus, the quality of search results has, at least potentially, been decreasing. Search engines have begun to respond to this problem by trying to personalise search in order to deliver more relevant results to the users. A query is now evaluated in the context of a user's search history and other data compiled into a personal profile and associated with statistical groups. This, at least, is the promise stated by the search engines themselves. This paper tries to assess the current reality of the personalisation of search results. We analyse the mechanisms of personalisation in the case of Google web search by empirically testing three commonly held assumptions about what personalisation does. To do this, we developed new digital methods which are explained here. The findings suggest that Google personal search does not fully provide the much-touted benefits for its search users. More likely, it seems to serve the interest of advertisers in providing more relevant audiences to them.

"Search has changed dramatically over the past year and semantic technology has been at the center of it all. Consumers increasingly expect search engines to understand natural language and perceive the intent behind the words they type in, and search engine algorithms are rising to this challenge. This evolution in search has dramatic implications for marketers, consumers, technology developers and content creators - and it's still the early days for this rapidly changing environment. Here is an overview of how search technology is changing, how these changes may affect you and what you can do to market your business more effectively in the new era of search."

Semantics can enhance a broad variety of information processing - search, integration, analysis, pattern extraction and mining, discovery, situational awareness, and question-answering. Consider search: a search system that could distinguish between "Merry Christmas" as a greeting and one of the 60 or so songs named "Merry Christmas" as cataloged in MusicBrainz (a community-created music encyclopedia; http://musicbrainz.org) would have a powerful semantic search capability.

"Search is evolving to fit the needs of users who don't just want a web site, but the actual answer to the question driving the search. To stay on top semantic search technologies are key."

A new search engine allows users to search for good news. According to the article, "Jurriaan Kamp editor of Ode Magazine in San Francisco has created a new search engine. Ode Wire, available here in its beta form uses semantic search technology to spot optimism on the web, and delivers users news stories from an 'uplifting' angle.

In the hyperlinked  write up, the author pointed out three "items" which appear to make clear a topic I find quite unclear. My reaction was that these items do not capture search either of the moment or some "to be" world where content management experts, governance specialists, and "real" journalists look for information. The items described a future that underscores a conceptual problems in thinking about information retrieval.

Social, although hot right now, is not the only technology transforming the web today. Location-based social search applications are bridging the gap between our online and offline worlds - and in doing so creating a whole new way for people to find and use information.

Results. Statistically significant findings suggest that millennial generation Web searchers proceed erratically through an information search process, make only a limited attempt to evaluate the quality or validity of information gathered, and may perform some level of 'backfilling' or adding sources to a research project before final submission of the work.

In Barbara Starr's (Ontologica) session this week at Semtech 2011, San Francisco, she presented a detailed timeline outlining the adoption of RDFa and semantic search enhancements by the major search engines.

"Janice Lawrence of Semantic Arts recently shared a list of five business benefits - and truly, public benefits - of semantic technology solutions. Here are the benefits that she came up with along with links to some of our own articles underscoring each point. "

You know how our social graphs are creeping into every aspect of our web lives, from search results to coupons? Well, get ready for something a lot more personal, a lot more targeted and, perhaps, a lot more creepy. Much as social graphs are maps of our social media connections that follow us across the web, interest graphs are maps of our interests. Some companies want them to follow us across the web, too, meaning that wherever we go, there we are. There'll be no more need to search through news sites for the stories we want, or shopping sites for the products we want, because the site will know as soon as we hit its system who we are and what we like. Whether you're fascinated or appalled by the idea of interest graphs, here's a taste of how they might work.

"We are no longer a general purpose search engine," Kavanaugh tells us. Instead, Ask.com uses proprietary, semantic search technology to deliver answers from its own content banks, community, experts, and from all over the web.

What do Color, Quora, Hunch, Blippy, and StockTwits have in common? They are examples of companies that generate value for their users by leveraging the concept of the Interest Graph. The list also features some of the most promising startups right now, having raised close to $100 million in venture funding. Pure coincidence?

"What is creative strategy? It's a classic case of "theory to practice." My previous book, Strategic Intuition, laid out the theory. It explained the science of how creative ideas happen in the human mind and documented how successful innovators actually came up with their innovations. This new book, Creative Strategy, is the practice: it shows how to apply that theory as an innovation method yourself. Here's how it works: you start with a problem or situation where you aim for an innovation, break that down in to elements of the problem, and then search for precedents that solve each element. You then see a subset of these precedents come together in your mind as a new combination that solves the problem. That idea is your innovation"

"There are many explanations for today's uncertain economy. But Nobel economist Joseph Stiglitz of Columbia University has advanced an analysis that's starting to resonate. In a recent article, Stiglitz says that our problem is "rooted in the kinds of jobs we have, the kind we need, and the kind we're losing, and rooted as well in the kind of workers we want, and the kind we don't know what to do with." To advance our economy, Stiglitz believes that wrenching, fundamental change is required - no less dramatic than the shifts experienced by an earlier generation during the Great Depression. While Stiglitz and I work in different worlds, I see evidence in all types of organizations that we need to better prepare, train, and inspire successful self-directed learners to meet today's challenges. As I see it, there are two big questions to consider. First, what are the critical 21st century skills that the workforce of tomorrow needs to develop and master today? Secondly, how can we improve our learning methods to enable the self-directed learner to thrive in this new environment?"

"RDFa (or Resource Description Framework - in - attributes) is a W3C Recommendation that adds a set of attribute-level extensions to HTML, XHTML and various XML-based document types for embedding rich metadata within Web documents. What does that mean? It means that RDFa give your content more meaning… it allows content to make sense to the search engines. Right now, when a bot crawls your site, it only picks up content and spits it back out - it has no idea what that content really means. With RDFa, the bots can now identify specific information through implementation of RDFa code and appropriate snippets. "

For most of us, it usually occurs at the most inopportune times; never when we're searching for it. To Archimedes, it happened in the bathtub. Newton experienced it while wandering an apple orchard. Arthur Fry: church. Each encountered an epiphany, that powerful moment of spontaneous insight. Archimedes shouted Eureka! upon realizing how to calculate density and volume; to Newton came the law of universal gravity; to Arthur Fry, Post-it notes.

Social networks seemed poised to take over the Web. This year, Facebook reached 800 million users. LinkedIn went public in a blockbuster stock offering. Twitter produced a billion tweets per week. And Google launched its own social network, Google+, attracting 25 million users in one month. Amid the continued growth of these social networks, there has been much excitement about how the rest of the Web would soon be infused with all things "social": social search, social commerce, social deals and more. And yet the effort to socialize the rest of the Web has so far failed to live up to its promise. Why?

Gamification is the latest buzzword on the street. It ranked a keynote panel session at Enterprise 2.0 in November and it was one of two main topics discussed at the recent Institute for Social, Search and Mobile Marketing (ISSMM) K1 Executive Roundtable.