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Neil Movold

Social Media design principles of social interaction from Adrian Chan 2012 - 0 views

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    Social media are talk technologies. They are the means of production in an age of communication. They aid in the production and exchange of knowledge and information and culture, based on human interests. They are media in which people see themselves represented. Their impact is as much psychological and social as it is technical. In recent years, social media have come off the page. Social tools have become more talkative, mobile, and real-time. They have taken a conversational turn. And as these social tools increasingly facilitate relationships and communication, their role in these deeply personal and social dynamics has become a matter for design. The need for a deeper understanding of the fit between tools and social interactions calls for a new design practice. This is social interaction design
Neil Movold

Inviting Interaction by Jane Bozarth - Social Learning - 0 views

  • “So much learning is informal and unconscious; often learners don’t think of it as ‘learning something’ but as ‘solving a problem.’”
  • The crux of using social media in any endeavor, as Gina Schreck has said, is, “Social media invites and allows interaction from others. How are you inviting that interaction?“ The popularity of social media tools means that sooner, rather than later, those of us in the field will need to examine what this means for us. Among other things, as noted by Taleo’s Tom Stone, use of social media tools is an excellent means of making learning more transparent. As he says, “It’s captured, searchable, and has much greater reach beyond the two people talking in the hallway.”
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    The crux of using social media in any endeavor, as Gina Schreck has said, is, "Social media invites and allows interaction from others. How are you inviting that interaction?" The popularity of social media tools means that sooner, rather than later, those of us in the field will need to examine what this means for us. Among other things, as noted by Taleo's Tom Stone, use of social media tools is an excellent means of making learning more transparent. As he says, "It's captured, searchable, and has much greater reach beyond the two people talking in the hallway."
Neil Movold

Socializing Your Enterprise to Succeed in a Creative Economy - 0 views

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    "What does it mean to socialize the enterprise? Often, the primary focus of this term is the outward-facing social media strategy of the company and/or the social collaboration infrastructure it uses. But in reality, these two aspects are just the tip of the iceberg. A socialized enterprise incorporates the entire stakeholder landscape and platforms for bridging these connections: the consumer-facing social media strategy of the company, collaboration within the organization and the way the company interacts with clients and, no less important, its external partners."
Neil Movold

Social Learning is not about using Social Media but how to learn Socially - 0 views

  • Social Learning is not about using Social Media but how to learn Socially
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    "Social Learning is not about using Social Media but how to learn Socially Remember "Group Studies" we did in our school with friends? Well, it isn't important as to what we studied together, but neverthless they were enriching lessons useful for life. Atleast for me, the learning went besides text books that gave me confidence to approach people better. The concept of "Social Learning" exists way back. In India, the dominant form of education referred to as "Gurukul" system passed on knowledge through multiple generations based on this system. If you look closely at "Gurukul" system, it is a group of students getting together in the teachers place (akin to boarding school). They learn not just by sitting in class room but by also by doing daily work and assisting the teacher in various chores."
Neil Movold

7 ways to convert your social media followers into paying evangelists - Techvibes.com - 1 views

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    A social media profile represents a business' online identity. Therefore, it's crucial for businesses to spend time and effort in order to ensure that their social media profiles are informational, interesting and appealing to their fans/ followers. However, building an impressive profile and building a large follower base is only half the battle won.
Neil Movold

The Business Impact of Social Media [Infographic] - 0 views

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    Socialcast (which was recently acquired by ReadWriteWeb sponsor VMware) ran an interesting infographic these week visualizing, among other things, a social media study conducted by the Center for Marketing at the University of Massachusetts Dartmouth on the use of social media in Fortune 500 companies (we covered part of this study back in 2008).
Neil Movold

Global Social Network Advertising Market to Reach US$14.8 Billion by 2017 - 0 views

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    Social ads are increasingly assuming mainstream status, as brands focus on devising newer ways to engage user attention. While traditional advertisers focus on targeting users with contextual ads wherein ads are served on the basis of content, in social advertising factors such as peer and social influences as well as recommendations are taken into consideration for targeting users. Rapid increase in social media activities in the recent years has driven advertisers to take up social ads.
Neil Movold

Amplified and Connected - The Unexpected has a way of catching our attention! - 0 views

  • The force driving the most radical change in organizations today is knowledge gained and shared through social media, the great amplifier of our time. Businesses can't hide from the expectations of customers and employees (the iPhone 5). Governments can't hide from the expectations of citizens (the Arab Spring). And trainers can't hide from the expectations of learners. A counterpart to information exchange through social media is the ability to collect and analyze enormous amounts of data about customers, partners, markets, and other quantifiables. Big Data, as it is called, allows companies to respond rapidly and with relevance to their constituents, and leaves them few excuses when they don't.
  • The Signal and the Noise: Why So Many Predictions Fail—but Some Don't, is about the explosion of data available in the Internet age, and the challenge of sorting through it all and making thoughtful decisions.
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    "The force driving the most radical change in organizations today is knowledge gained and shared through social media, the great amplifier of our time. Businesses can't hide from the expectations of customers and employees (the iPhone 5). Governments can't hide from the expectations of citizens (the Arab Spring). And trainers can't hide from the expectations of learners. A counterpart to information exchange through social media is the ability to collect and analyze enormous amounts of data about customers, partners, markets, and other quantifiables. Big Data, as it is called, allows companies to respond rapidly and with relevance to their constituents, and leaves them few excuses when they don't."
Neil Movold

Five Social Media Trends for 2012 - 0 views

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    Here are the five social media trends I think marketers need to be aware of in the next year as we grow and change along with technology and consumer demand.
Neil Movold

Social Media + Learning is more than Social Learning - 0 views

  • There are two key areas where this is happening and where it is having an impact on organisational learning.Extensive use of public social media sites like YouTube, Scribd, Slideshare, Blogger, Wordpress, Wikipedia, and so on, that support the creation, sharing and commenting of content, as well as the co-creation of content, means that workers are now using similar approaches in their organisations to co-create and share their own content within their own work teams.Extensive use of social networking sites like Facebook, Twitter, LinkedIn, etc where individuals have built a personal network of trusted friends, means that they are using similar approaches to build networks of trusted colleagues (both internally and externally), as well as power team workspaces and internal communities of practice.
  • It is clear that a huge number of people who have been using social media for their personal use have now recognised their value for professional use, and are also using the very same tools to address their own organisational problems – mainly because enterprise systems just don’t provide them with the functionality they require to do so. Forrester estimated this was around 47% business users in early 2011 and was likely to rise to 60% by then end of the year.
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    Although we learn every day, in everything we do, whether it is in what we read, watch or listen to, or in the conversations and discussions we have with other people, at some time people started believing that the only important learning happens in a formal setting, e.g. in a school classroom or a university lecture hall.
Neil Movold

Gamification And The Power Of Influence | Fast Company - 0 views

  • Gamification offers a means of applying the benefits of social engagement directly to your properties
  • Gamification is fundamentally an analytics challenge
  • The Behavior Analytics found within a smart gamification platform provide significant insight regarding what users are doing across your community
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    In any industry, the need to manage your brand's community is pressing. Companies have invested significant resources into building community on social networks, but as Facebook and other social media sites continue to block access to your user data, smart marketers and business leaders are realizing that the real value of social engagement is found on their own web properties and applications. Gamification offers a means of applying the benefits of social engagement directly to your properties. It is a proven business strategy that enables businesses to influence the behaviors of your entire community, and exceed your user-driven business objectives.
Neil Movold

Top 10 Social Media Blogs: The 2012 Winners! - 0 views

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    Our panel of social media experts carefully reviewed the nominees and finalists, analyzing the quality of their content, the frequency of posts and reader involvement (among other things). With that in mind, here are ten blogs that need to be at the top of your reading list.
Neil Movold

The personalized web is just an Interest Graph away - 0 views

  • I recently discussed the idea of interest graphs with Gravity CTO Jim Benedetto, who described how his company determines visitors’ interests so its content-industry customers can deliver personalized experiences.
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    You know how our social graphs are creeping into every aspect of our web lives, from search results to coupons? Well, get ready for something a lot more personal, a lot more targeted and, perhaps, a lot more creepy. Much as social graphs are maps of our social media connections that follow us across the web, interest graphs are maps of our interests. Some companies want them to follow us across the web, too, meaning that wherever we go, there we are. There'll be no more need to search through news sites for the stories we want, or shopping sites for the products we want, because the site will know as soon as we hit its system who we are and what we like. Whether you're fascinated or appalled by the idea of interest graphs, here's a taste of how they might work.
Neil Movold

The Path to Co-Creating a Social Business: The Early Adoption Phase « Dachis ... - 1 views

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    One of the biggest challenges these efforts face, whether they are internal or external, is that engagement via social media is generally perceived as a voluntary activity.
Neil Movold

Key social learning resources: Part 9 - Learning in the Social Workplace - 0 views

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    A nice selection of posts about social learning and social media for learning this week.
Neil Movold

5 ways businesses embrace the Social Revolution - 0 views

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    Over the past year, we've witnessed a convergence of social, mobile and cloud computing prompting organizations around the globe to evaluate how they embrace the growing social business market. "Social" has become essential for organizations that want to remain competitive.
Neil Movold

Making Social Media Pay - 0 views

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    Social media is earning an increasing share of the global consumer's media time. Be it Twitter, Facebook, YouTube or any of the other platforms popular around the world, consumers are spending more time in these spaces. Brands need to be here. But before you start updating your brand status, tweeting or posting videos, you also need to work out just what you hope to gain.
Neil Movold

Pull Don't Push … How Semantic Technology Can Improve Your Ability To Capture... - 0 views

  • Implementing a semantic  approach to new product development and product lifecycle management can help organizations capture new opportunities because: It facilitates the process of finding opportunities through computer driven analysis of unstructured data to spot trends and emerging needs. It improves the R&D process through shared data and improved collaboration both internally and externally. It increases the serendipity of collaboration between disciplines because it is easy for experts to draw new relationships between the data. It eliminates many of the traditional costs of new product develop through virtualization lowering the costs of prototyping and market testing. It speeds time to market by opening up collaboration options, such as crowd sourcing, social networking and social media based marketing.
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    As the fundamental flow of energy through the marketplace transforms from 'push' to 'pull,' organizations will need to become more active and participative social networkers.  New opportunities will show up first on the myriad of non-structured, social media sites that cater to people who want to collaborate to solve problems, start trends, influence the masses and build support.
Neil Movold

Who is leading the Social Media conversation? The state of influencer theory on the so... - 1 views

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    My latest book "Welcome to the Fifth Estate: How to Create and Sustain a Winning Social Media Strategy," discusses influencer theory in detail, including a section on the history of influencer theory on the social Web.
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