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Neil Movold

The Path to Co-Creating a Social Business: The Early Adoption Phase « Dachis ... - 1 views

www.dachisgroup.com/...iness-the-early-adoption-phase

Social Business Social Media Social Business Adoption

shared by Neil Movold on 21 Aug 11 - No Cached
  • Neil Movold on 21 Aug 11
     
    One of the biggest challenges these efforts face, whether they are internal or external, is that engagement via social media is generally perceived as a voluntary activity.
Neil Movold

Gamification: Playing for Profit: - 0 views

www.channelprosmb.com/...amification-Playing-for-Profit

Gamification

shared by Neil Movold on 25 Jun 12 - No Cached
  • Neil Movold on 25 Jun 12
     
    The more we win, the more we want to play. Human beings are competitive animals, even when we claim not to be, and rare is the individual who doesn't take pleasure in winning. Gamblers understood this long before Bugsy Siegel broke ground in the Nevada desert. Both Las Vegas and the minds behind rewards and fidelity programs have spent decades capitalizing on the human need to win. The video game industry would vanish if it didn't continue to exploit our thirst for competition-and victory-with its aggressive approach to keeping games fresh, challenging, and in many cases, incredibly addictive. Along the same lines, social networks such as Facebook and LinkedIn have employed "gamification" to engage their constituencies, keep them coming back for more, and perpetuate their business models with new users. As these tactics are proving to be invaluable in consumer-facing applications, companies are beginning to adopt gamification strategies for nongaming business activities like employee engagement, sales force motivation, and relationship building with partners. Far from being just another entry in the buzzword lexicon, gamification is changing the way companies do business.
Neil Movold

The Future Of Technology Isn't Mobile, It's Contextual - 0 views

www.fastcodesign.com/...ogy-isnt-mobile-its-contextual

contextual Interest Graph Insight Sensemaking Critical Thinking

shared by Neil Movold on 06 Jun 13 - No Cached
  • It’s called situational awareness.
  • Our senses pull in a multitude of information, contrast it to past experience and personality traits, and present us with a set of options for how to act or react.
  • it selects and acts upon the preferred path. This process—our fundamental ability to interpret and act on the situations in which we find ourselves—has barely evolved since we were sublingual primates living on the Veldt.
  • ...14 more annotations...
  • Our senses aren’t attuned to modern life. A lot of the data needed to make good decisions are unreliable or nonexistent. And that’s a problem.
  • contextual computing
  • Always-present computers, able to sense the objective and subjective aspects of a given situation, will augment our ability to perceive and act in the moment based on where we are, who we’re with, and our past experiences. These are our sixth, seventh, and eighth senses.
  • These merely scratch the surface. The adoption of contextual computing—combinations of hardware, software, networks, and services that use deep understanding of the user to create tailored, relevant actions that the user can take—is contingent on the spread of new platforms.
  • It’s interesting because it’s always with the user and because it’s equipped with sensors.
  • It’s a cultural moment that’s not dissimilar to the way in which graphical, and then networked computing, were introduced in conceptual and technical forms 10 years before reaching commercial success.
  • identified four data graphs essential to the rise of contextual computing: social, interest, behavior, and personal.
  • There are legitimate ethical concerns about each of these graphs. They throw into relief the larger questions of privacy policy we’re currently wrestling with as a culture: Too much disclosure of the social graph can lead to friends feeling that you’re tattling on them to a corporation.
  • In an ideal contextual computing state, this graph would be complete—so gentle nudges by software and services can bring together two people who are strangers but who could get along brilliantly and are in the same place at the same time.
  • Given that psychology still struggles to explain exactly how our personal identities function, it’s not surprising that documenting such information in a computable form is slow to emerge.
  • A more successful example is Evernote, which has built a large business based on making it incredibly easy and secure to document both recently consumed information and your innermost thoughts.
  • It cannot yet tackle the way your curiosity might lead you to new directions. And it could never effectively recommend a restaurant or a vacation spot based on what it knows you read.
  • As Bill Gates astutely pointed out, "There’s a tendency to overestimate how much things will change in two years and underestimate how much change will occur over 10 years."
  • By combining a task with broad and relevant sets of data about us and the context in which we live, contextual computing will generate relevant options for us, just as our brains do when we hear footsteps on a lonely street today.
  • Neil Movold on 06 Jun 13
     
    "NEXT UP: MACHINES THAT UNDERSTAND YOU AND EVERYTHING YOU CARE ABOUT, ANTICIPATE YOUR BEHAVIOR AND EMOTIONS, ABSORB YOUR SOCIAL GRAPH, INTERPRET YOUR INTENTIONS, AND MAKE LIFE, UM, "EASIER.""
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