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Social media are talk technologies. They are the means of production in an age of communication. They aid in the production and exchange of knowledge and information and culture, based on human interests. They are media in which people see themselves represented. Their impact is as much psychological and social as it is technical. In recent years, social media have come off the page. Social tools have become more talkative, mobile, and real-time. They have taken a conversational turn. And as these social tools increasingly facilitate relationships and communication, their role in these deeply personal and social dynamics has become a matter for design. The need for a deeper understanding of the fit between tools and social interactions calls for a new design practice. This is social interaction design

James Kelway started the Six Circles - an Experience Design Framework, as an enquiry into how different design principles can be applied to the field of digital product design. The principles studied led to the emergence of six core themes; persuasion, behavior, visual design, usability, interaction and content. The book describes the importance of these areas and how working systematically with these themes will require a holistic mindset and approach that require multi-disciplinary teams within organizations to ensure the creation of quality products. It is also serves as a way to judge the effectiveness of digital products using the six lenses described

Brand stories are no longer limited to blobs of text on "About Us" pages. Social media has given brands a platform to relay their story in multiple ways and to various audiences. At a recent South By Southwest Interactive Festival Panel, Becky Johns, CC Chapman, Charlie Wollborg and Karl Gude, spoke to educate the audience on how to build a visual storyboard that benefits their brands; in essence, how to not just tell a story, but how to tell a good story. Here are several tips to communicate your story and connect with your audience using photos, videos and design.