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There is a growing demand for the ability to connect to others. It is with each other that we can make sense, and this is social. Organizations, in order to function, need to encourage social exchanges and social learning due to faster rates of business and technological changes. Social experience is adaptive by nature and a social learning mindset enables better feedback on environmental changes back to the organization.

"Social Business" is not about technology, or about "corporate culture." It is a socio-political historical shift that is bigger, broader and much more fascinating. A new perspective is changing how we think about society, politics, interpersonal relationships, science, government and business. New approaches are emerging. Learning and self-expression are exploding. Values are changing. Leadership is changing. The economy is changing. Change itself is changing - it is accelerating and becoming the norm."

In any industry, the need to manage your brand's community is pressing. Companies have invested significant resources into building community on social networks, but as Facebook and other social media sites continue to block access to your user data, smart marketers and business leaders are realizing that the real value of social engagement is found on their own web properties and applications. Gamification offers a means of applying the benefits of social engagement directly to your properties. It is a proven business strategy that enables businesses to influence the behaviors of your entire community, and exceed your user-driven business objectives.

In the knowledge economy, content is no longer sufficient - everyone has access to a multitude of content. You cannot compete on what everyone knows. As you move up the hierarchy, it becomes more difficult to compete on individual competency - everyone is highly skilled and experienced at the top. It is hard to compete when everyone is so similar. The new advantage is context - how internal and external content is interpreted, combined, made sense of, and converted to new products and services. Creating competitive context requires social capital - the ability to find, utilize and combine the skills, knowledge and experience of others, inside and outside of the organization. Social capital is derived from employees' professional and business networks. The new competitive landscape requires focusing on between-employee factors, the connections that combine to create new processes, products and services. Social capital encompasses communities of practice, knowledge exchanges, information flows, interest groups, social networks and other emergent connections between employees, suppliers, regulators, partners and customers.

Do you find that your employer is resistant to incorporating social learning tools to enhance the business?  Maybe, we just need to communicate the value better. First of all, let's get on the same page with what 'social learning' even means. Wikipedia defines social learning as:  learning that takes place at a wider scale than individual or group learning, up to a societal scale, through social interaction between peers.

"Social business. A term that's been steadily gaining traction at the intersection of social media's rise and the current shift in the business world. But what does it mean? "

Over the past year, we've witnessed a convergence of social, mobile and cloud computing prompting organizations around the globe to evaluate how they embrace the growing social business market. "Social" has become essential for organizations that want to remain competitive.

"PPT discusses how to use social collaboration to re-energize your workforce and optimize your core business processes with purpose driven collaboration. Learn how to streamline problem solving, execute faster and drive rapid decision making to achieve your core operational and financial performance metrics. Learn how The Transformational Opportunity from Social Collaboration will come from closing Business Loops: - Customer Performance = Traditional CRM + Customer Networks - Talent Performance = Talent Management + Talent Networks - Financial Performance & Risk Mitigation = Financial Management + Performance Networks - Supply Chain Performance = Supply Chain Management + Business Networks "

One of the biggest challenges these efforts face, whether they are internal or external, is that engagement via social media is generally perceived as a voluntary activity.

A social media profile represents a business' online identity. Therefore, it's crucial for businesses to spend time and effort in order to ensure that their social media profiles are informational, interesting and appealing to their fans/ followers. However, building an impressive profile and building a large follower base is only half the battle won.

While there may not be a semantic application that can go to work on every issue that requires grappling with Big Data, it certainly has a role to play in many of them. Throw out outliers such as using power grid data to optimize power distribution, and "the lion's share of big data problems are semantic problems," says Dachis Group CTO Erik Huddleston.

Although we learn every day, in everything we do, whether it is in what we read, watch or listen to, or in the conversations and discussions we have with other people, at some time people started believing that the only important learning happens in a formal setting, e.g. in a school classroom or a university lecture hall.

Socialcast (which was recently acquired by ReadWriteWeb sponsor VMware) ran an interesting infographic these week visualizing, among other things, a social media study conducted by the Center for Marketing at the University of Massachusetts Dartmouth on the use of social media in Fortune 500 companies (we covered part of this study back in 2008).

"The force driving the most radical change in organizations today is knowledge gained and shared through social media, the great amplifier of our time. Businesses can't hide from the expectations of customers and employees (the iPhone 5). Governments can't hide from the expectations of citizens (the Arab Spring). And trainers can't hide from the expectations of learners. A counterpart to information exchange through social media is the ability to collect and analyze enormous amounts of data about customers, partners, markets, and other quantifiables. Big Data, as it is called, allows companies to respond rapidly and with relevance to their constituents, and leaves them few excuses when they don't."

"For about five years around the turn of the century most of my days were spent helping clients manage their knowledge. Back in 2000 knowledge management (KM) was really big. Every year I'd head off to Amsterdam for the obligatory industry conference, KM Europe. We even had our own home grown conference, KM UK, with pretty much the same people but with less impressive venues. Then suddenly things went quiet - KM Europe was suddenly cancelled in 2005, KM UK limped along (and is still going today). KM had lost its way. The promises hadn't been fulfilled. Of course KM just didn't disappear overnight - it just degraded gracefully. One client, a very large UK multinational, shed their KM teams and announced that KM was now 'embedded in the business'. KM still goes on but it's likely to be on the margins and not essential for peak organisational performance whereas in 2000 KM really was positioned as a game changer. So what happened? That's a good question and one which this post is my first attempt at exploring why KM failed to deliver on its early promises. And why do this sort of navel gazing now? Because knowledge management appears to be making a comeback but this time it has a shiny new suit and it's called social learning."

Social technologies and collaboration tools start to find broad acceptance in the enterprise domain. As well, semantic technologies have been around for a while, offering a range of benefits in the handling of information, including the pervasive linking of content, fostering new forms of content discovery and navigation, and improving content metadata and information retrieval.

Gamification is the latest buzzword on the street. It ranked a keynote panel session at Enterprise 2.0 in November and it was one of two main topics discussed at the recent Institute for Social, Search and Mobile Marketing (ISSMM) K1 Executive Roundtable.  

The more we win, the more we want to play. Human beings are competitive animals, even when we claim not to be, and rare is the individual who doesn't take pleasure in winning. Gamblers understood this long before Bugsy Siegel broke ground in the Nevada desert. Both Las Vegas and the minds behind rewards and fidelity programs have spent decades capitalizing on the human need to win. The video game industry would vanish if it didn't continue to exploit our thirst for competition-and victory-with its aggressive approach to keeping games fresh, challenging, and in many cases, incredibly addictive. Along the same lines, social networks such as Facebook and LinkedIn have employed "gamification" to engage their constituencies, keep them coming back for more, and perpetuate their business models with new users. As these tactics are proving to be invaluable in consumer-facing applications, companies are beginning to adopt gamification strategies for nongaming business activities like employee engagement, sales force motivation, and relationship building with partners. Far from being just another entry in the buzzword lexicon, gamification is changing the way companies do business.

Here are three of the developing topics that combine social with learning - and should be worth integrating in your business during this year.