Reed Hastings: Leader of the pack - Fortune Tech - 0 views
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Marco Cantamessa on 27 Dec 10The article covers Netflix, whose CEO was named "Business person of the year" for 2010. Netflix is an interesting case study from the perspective of innovation. It has entered the DVD rental market with a business model innovation (i.e. sending DVDs to subscribers through the postal service) that disrupted incumbents such as Blockbuster. At the same time, it has realized that this innovation could be only transient, since the diffusion of broadband would have quickly led to the new paradigm of "on demand" or "streaming" content. So, it is a case of a disruptive innovator that is not afraid of rapidly disrupting the same business model on which it has built its own fortune.