FT.com / UK - Audi to relaunch A2 city model with 'apps' for bespoke features - 0 views
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Marco Cantamessa on 26 Dec 10Just a few years ago this would have sounded like science fiction. A fully customizable car with downloadable options as "apps". A radical innovation made possible by digitization and modularization that also implies a big change in business models too. Provided carmakers may be able to take up the product-related innovations, will they be able to tackle the business-related ones too?