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If you can't measure it, you can't manage it. If you don't even know what it is...

Even IT professionals are confused about what constitutes Web 2.0, according to a survey released Wednesday by web security vendor Websense and research firm Dynamic Markets. According to the survey, of 1,300 information technology managers across 10 countries, 17 percent of respondents correctly identified all the items on the survey that can be considered Web 2.0. IT administrators commonly identified the "obvious" Web 2.0 sites -- such as the social networking sites Facebook and LinkedIn, Dave Meizlik, director of product marketing at Websense, told SCMagazineUS.com on Tuesday. They also commonly identified blogs and micro blogs, such as Twitter, as Web 2.0. But, respondents less frequently identified other sites as Web 2.0, including iGoogle and Wikipedia, Meizlik said. Only half of respondents identified video uploading sites, such as YouTube, as part of Web 2.0, the survey found. David Lavenda, vice president of marketing and product strategy at security vendor Worklight, told SCMagazineUS.com on Wednesday that IT administrators know they need to secure the enterprise from Web 2.0 threats, but are not always sure what those threats are. "When you go to organizations where security is really important -- financial and government organizations -- and ask, 'What's your fear of Web 2.0?,' they say, 'I really don't know, but we hear enough stories of people being compromised that we don't want to take a chance.' That's the most common answer." Lavenda said.

Ignorance is bliss!

IT professionals are under pressure from upper level executives to open the floodgates to the latest Web-based platforms, relaxing Web security policy, according to a new survey of 1,300 IT managers. The survey, conducted by independent research firm Dynamic Markets Ltd., was commissioned by Web, DLP and email security vendor Websense Inc. Dynamic Markets conducted interviews with IT managers in Australia, Canada, China, France, Germany, Hong Kong, India, Italy, the U.K. and the U.S. Nearly all those surveyed said they allow access to some Web-based services, such as webmail, mashups and wikis. But more employees are turning to online collaboration platforms; some are turning to Google Apps, which are integrated with Google's Gmail platform, and others are turning to popular social networking sites, such as Twitter and Facebook. Some users are bypassing Web security policy to access the services, according to 47% of those surveyed.

A majority of business executives believe that they have a right to know what their employees are doing on social-networking sites, but most workers say it's none of their bosses' business, according to a new survey by Deloitte. The survey was conducted in April with about 2,000 U.S. adults. Of the 500 respondents with managerial job titles (vice president, CIO, partner, board member, etc.), 299, or 60%, agreed that businesses have a right to know how employees portray themselves or their companies on sites like Facebook and MySpace. But 53% of employee respondents said their profiles are none of their employers' business, and 61% said that they wouldn't change what they were doing online even if their boss was monitoring their activities. That disagreement, says Sharon Allen, chairman of Deloitte's board and the sponsor of the survey, is one that companies need to address, particularly as these sites have become part of younger workers' lives. "It does, in fact, tee up the challenging debate or discussion that needs to take place to try to resolve both of their concerns," she said. Few businesses are having that conversation, according to the survey, though many executives indicated that it was on their minds. When asked what their company's policy was regarding social-networking use, roughly a quarter (26%) of employees said they knew of specific guidelines as to what they could and couldn't post. Similar numbers said their office didn't have a policy or they didn't know if their company had a policy - 23% and 24%, respectively.

On a side table in his Washington offices, Federal Trade Commission Chairman Jon Leibowitz keeps a framed image of Arnold Schwarzenegger from the 1984 film The Terminator. It was given to Leibowitz a couple of years ago by one of the FTC's regional offices, an homage to his crackdown on spyware that surreptitiously gathers information on Web users' surfing habits. Now, Leibowitz wants to terminate-or at least rein in-a different practice he finds no less harmful to consumers: delivering ads to individuals based on the Web pages they visit and searches they carry out. Appointed by President Barack Obama in February to run the country's top consumer watchdog, Leibowitz has made so-called behavioral targeting a top priority. How far he goes in regulating the practice could have big implications for a host of companies that depend on Web advertising and engage in some form of targeting. These include Google (GOOG), Facebook, and Microsoft (MSFT), which on July 29 announced a plan to partner with Yahoo! (YHOO) in the area of Internet search. It would also affect the way legions of companies and advertisers craft marketing campaigns. Behavioral targeting has become more prevalent as it gets easier and cheaper to use software to track online behavior and then use the data to pitch Web users related goods and services. These ads are more likely to induce a customer to make a purchase or otherwise respond to a pitch, researchers say.

There is no simple technology solution to protect children from bullying, pornography, sexual predation and other online threats, a new study says. The highly anticipated report -- results of a year-long study ordered by 49 state attorneys general -- found that "a combination of technologies, in concert with parental oversight, education, social services, law enforcement, and sound policies by social-network sites and service providers, may assist in addressing specific problems that minors face online," according to a draft of the report reviewed by The Wall Street Journal. The report also found that the risks that minors face on the Web -- notably bullying and harassment by peers -- aren't very different from those they face in the real world. The report is scheduled to be issued Wednesday by the Internet Safety Technical Task Force, led by Harvard University's Berkman Center for Internet and Society. Task-force members included representatives of several top Internet and security companies, including News Corp.'s MySpace, Google Inc., Time Warner Inc.'s AOL and Facebook Inc. (News Corp. also publishes the Journal.) The 278-page report is a boon for the Web companies, which have long argued that technology isn't the sole solution to the dangers kids face online. It is a disappointment for those in favor of stricter technological controls, such as age-verification and filtering tools.

Privacy is Dead. Long Live Privacy? at the 2007 Battle of Ideas conference hosted by the Institute of Ideas.New technology seems to have changed the meaning of privacy, affording individuals the possibility of sharing details of their hitherto private lives in unprecedented ways, from personal blogs to picture sharing and even 'social bookmarking'. For many of us, divulging intimate details of our private lives via social networking websites like MySpace and Facebook has become the norm. But information and communication technologies have also facilitated surveillance and data gathering by government and big businesses. While in some contexts we seem so ready to give up our privacy, in others we seem increasingly anxious to protect it.To what extent are new technologies responsible for the death of privacy? Are privacy concerns simply technophobic, or are we right to worry about a loss of control over personal information? Have new technologies and our enthusiastic adoption of them actually transformed our notions of public and private, and blown apart the wall dividing the two? Why do we worry about Tesco monitoring what we buy, when, according to Sun Microsystems CEO Scott McNealy: 'You have zero privacy anyway. Get over it'? - IoI

How will Barack Obama's administration affect IT spending in the trenches, where technology decision makers are dealing with strapped budgets and a shaky economy? President Barack Obama's official campaign Web site is a model of how 21st century technology tools can boost a candidate's popularity, building significant buzz via blogs, IM applications and e-merchandising. And Obama's campaign wasn't confined to his own site either, because he chose to expand his presence on social networking sites like Facebook, MySpace, Eons and BlackPlanet. His images and words also constantly popped up at outlets such as Flickr, Digg and YouTube. All these efforts made Obama an accessible, immediate and appealing figure to both younger voters and older ones who regularly connect to the Internet. Ultimately, they energized his campaign and helped secure a decisive victory for the nation's first African-American president. Certainly, Obama enters the White House with a reputation as one of the most-if not the most-tech-savvy chief executives ever. For starters, he's created the position of a federal chief technology officer to oversee the future of information technology for government agencies.

Tax deadbeats are finding someone actually reads their MySpace and Facebook postings: the taxman. State revenue agents have begun nabbing scofflaws by mining information posted on social-networking Web sites, from relocation announcements to professional profiles to financial boasts. In Minnesota, authorities were able to levy back taxes on the wages of a long-sought tax evader after he announced on MySpace that he would be returning to his home town to work as a real-estate broker and gave his employer's name. The state collected several thousand dollars, the full amount due.

"A key, centrist digital rights group is set to put out a report calling for strong federal privacy laws and guidelines to regulate the growing tracking and targeting of Americans online. It argues that the self-regulation approach that industry fights for just hasn't worked. The online ad industry has "historically failed to fully implement its self-regulatory principles," according to the 34-page draft report by the Center for Democracy and Technology. CDT is a centrist D.C. group that works with and is substantially funded by the tech industry, including companies like Facebook, Google and AOL that are deeply invested in targeted ads. "Recently revised self-regulatory principles still fall short (.pdf) even as written," charges the draft, obtained by Wired.com. These tough words spearhead a new tactic for a group more used to convening inside-the-Beltway tech policy forums than launching ACLU-style send-outraged-e-mail campaigns. The CDT, which splintered off from the rabble-rousing Electronic Frontier Foundation 15 years ago, is also planning to launch a "Take Back Your Privacy" campaign on Thursday, designed to garner support for its call for comprehensive federal privacy legislation. Dozens of tech firms, known and obscure, record users' behaviors as they interact with search engines, blogs, e-commerce sites and even government websites. The tracking goes on in the background with little knowledge by consumers and even less oversight from government authorities. The tech industry - like others subject to potentially blunt-forced government regulation - has argued that policing itself was enough to prevent egregious privacy intrusions that could proliferate without any real chance individuals would even be aware of them."

The Facebook project began to unravel in 2008, when a privacy scholar at the University of Wisconsin at Milwaukee, Michael Zimmer, showed that the "anonymous" data of Mr. Kaufman and his colleagues could be cracked to identify the source as Harvard undergraduates.

Despite ominous reports of cyberbullying and "Facebook depression" among young people, the number of parents who are cool with their children - between the ages of 10 and 12 - having a social media account has doubled in a year.

The same Facebook that unites far-flung grandparents with newborn grandchildren and helps liberate the oppressed can also shatter lives and destroy careers with the click of a Send button. The same Twitter that is indispensible to the young can be utterly extraneous to their elders.

"Every day thousands of people download new applications onto their smart phones without much care for the terms of service they so easily agree to. What most of these people don't know is they may be volunteering information and allowing for companies to gather data without their consent. Recently a company called Pinch Media was charged with being a little too invasive when it comes to gathering information through their iPhone apps. According to one iPhone developer, applications using Pinch Media can retrieve information like your phone's personal ID number and can work in conjunction with other applications like Facebook to determine your gender, birth year and even your exact longitude and latitude. Pinch Media has been accused of gathering information that has nothing to do with its applications. Instead, they have been using this data collection for advertisements and other marketing purposes. Worse, is that this information is often taken without the consent of the user and more often than not does not allow the user the option to stop the information gathering. Pinch Media has fought back by arguing that they are completely within their rights to retrieve the information as long as the user gives consent when they agree to the terms of the application. Regardless of whether or not the information they gathered is being used for good or ill mannered purposes one thing is certain. Smart phone users should pay more attention to the terms of service they agree to. A simple visit to a software developer's web site can be the difference between you using your applications and your applications using you. Take the time out to read the fine print, and if you aren't sure about something - email the company directly with your questions or concerns."

Locaccino is the only location-sharing system that gives you precision control over who can see your location. While most location-based systems only allow you to list which of your contacts should or shouldn't be able to see your location, our privacy settings allow you to create rules as simple or complex as you want them to be! Our technology allows you to easily define the times when you want to share your locations. Locaccino lets you create groups for your friends to simplify your location preferences. With Locaccino, allowing your co-workers to see your location from 8AM - 5PM is a snap. Locaccino also allows you to specify where you can be located. Using a Google maps interface, you can define regions where you do and don't want other people to be able to find you. Locaccino Location Sensing Our software will sense your location without even requiring GPS! By leveraging the wifi network of Skyhook Wireless, a nearby location will be found for you. The Locaccino software you'll download will do all the work. We Protect Your Privacy We are the only location-based system with privacy researchers actively working to make sure that your data is kept safe. Our Privacy Policy explains in detail exactly how we store and process all of your data. We want you to know that your location information is saved anonymously and we will never sell any of your personal data.

Privacy & security are individual rights and responsibilities, not just corporate or governmental responsibilities. Reliance on technology is bound to fail without motivation for all involved to find mutual benefits.

Identity theft and security is always in the spotlight through the constant stream of news stories about companies losing confidential customer or client data, such as social security numbers, credit card numbers, health histories and so forth. These "breaking news" stories now seem to happen so frequently that we scarcely pay attention to them unless, of course, we are directly impacted by them. They have, however, heightened the public awareness and have even spawned new identity protection businesses. Information technology companies rightly react to this by developing new technologies to improve security and eagerly market these to CIOs as a way to protect the personal information of their customers and clients. While we should use these appropriately, we can't rely just on technology for identity protection. While some of these security incidents involve someone hacking into a system, many involve a human failing. Examples include a laptop with confidential information being lost or stolen and employees e-mailing sensitive data to their personal e-mail accounts so they can work on it from home.

Social networking sites are often used by government ministers as an example of the profound way attitudes to privacy have changed. They argue that the young generation invade their own privacy to a far greater extent than the government ever would. The implication is that the older people who object to government intrusion are living in the past. The response to this is that people who use social networking sites voluntarily reveal things about themselves and have a degree of control of over how long information and photographs stay in the public domain, while the government collects and stores information without permission and allows the subject no access to the data held. There is no obvious comparison between the two activities. But this doesn't let the social networking sites off the hook. Most internet companies claim a kind of morality free status when it comes to such issues as privacy and copyright, and Web 2.0 sites are no different. A study published this week by Cambridge PhD students shows that nearly half of all social networking sites retain copies of photographs after being "deleted" by users. The study examined 16 popular websites that host user-uploaded photos, including social networking sites, blogging sites and dedicated-photo-sharing sites. Seven of the 16 sites surveyed were still maintaining copies of users' photos after they had been deleted by the user. The researchers - Jonathan Anderson, Andrew Lewis, Joseph Bonneau and lecturer Frank Stajano - found that by keeping a note of the URL where the photo is actually stored in a content delivery network, it was possible for them to access the photo even after it had been deleted.

A group of computer scientists at the University of Washington has developed a way to make electronic messages "self destruct" after a certain period of time, like messages in sand lost to the surf. The researchers said they think the new software, called Vanish, which requires encrypting messages, will be needed more and more as personal and business information is stored not on personal computers, but on centralized machines, or servers. In the term of the moment this is called cloud computing, and the cloud consists of the data - including e-mail and Web-based documents and calendars - stored on numerous servers.

WASHINGTON (Reuters) - President Barack Obama warned American teenagers on Tuesday of the dangers of putting too much personal information on Internet social networking sites, saying it could come back to haunt them in later life.