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"Faced with increasing pressure from Washington, the Interactive Advertising Bureau launched a public service campaign on Thursday aimed at educating consumers about behavioral targeting. The online campaign, created pro bono by WPP's Schematic, features rich media banner ads with copy like "Advertising is creepy" and "Hey, this banner can tell where you live. Mind if we come over and sell you stuff?" More than one dozen publishers -- including Microsoft, Google's YouTube, and AOL -- have committed to donate a combined 500 million impressions for the initiative. The campaign comes as policymakers are questioning whether data collection by marketers violates consumers' privacy. Rep. Rick Boucher (D-Va.) has said he plans to introduce a bill that could require Web companies to notify users about online ad targeting, and in some circumstances, obtain their explicit consent. In addition, the Federal Trade Commission has criticized the industry for using dense privacy policies to inform people about behavioral targeting, or tracking people online and sending them ads based on sites visited. In a meeting with reporters Thursday morning, IAB President and CEO Randall Rothenberg said one goal of the campaign is to address regulators' concerns that consumers don't understand behavioral advertising. "

Scammers are at it again - taking advantage of Google sponsored ads for acquiring traffic in order to redirect it to malware-infected copies of legitimate software. win.rar GmbH is warning users of an ongoing fraudulent AdWords campaign pushing a malware-infected copy of WinRAR, the popular archiving application. Starting from the basic fact that, both, legitimate and malicious users can purchase their visibility, the fake WinRAR release is only the tip of the iceberg. Let's take a peek at the campaign impersonating Download.com - impersonation is a form of flattery - and discuss a separate campaign promising to deliver free copies of the free in general, WinRAR and WinZip, managed by a Zango adware affiliate.

On January 7, backers of California's Proposition 8 filed a federal lawsuit, asking that they be exempted from complying with California election laws that require disclosure of the names of people who give as much as $100 to a campaign for or against an initiative. The case is ProtectMarriage.com v Bowen, no. 2:09-cv-00058 (Sacramento). It was assigned to U.S. District Court Judge Morrison England, who was appointed in 2002. The case depends on the 1982 U.S. Supreme Court precedent Brown v Socialist Workers '74 Campaign Committee, which said that disclosure is not compelled if there is a reasonable possibility that campaign contributors, if identified, will be subject to harassment. Besides the Socialist Workers Party, other groups that have won freedom from disclosure include the Freedom Socialist Party, Socialist Action, and the Communist Party.

How will Barack Obama's administration affect IT spending in the trenches, where technology decision makers are dealing with strapped budgets and a shaky economy? President Barack Obama's official campaign Web site is a model of how 21st century technology tools can boost a candidate's popularity, building significant buzz via blogs, IM applications and e-merchandising. And Obama's campaign wasn't confined to his own site either, because he chose to expand his presence on social networking sites like Facebook, MySpace, Eons and BlackPlanet. His images and words also constantly popped up at outlets such as Flickr, Digg and YouTube. All these efforts made Obama an accessible, immediate and appealing figure to both younger voters and older ones who regularly connect to the Internet. Ultimately, they energized his campaign and helped secure a decisive victory for the nation's first African-American president. Certainly, Obama enters the White House with a reputation as one of the most-if not the most-tech-savvy chief executives ever. For starters, he's created the position of a federal chief technology officer to oversee the future of information technology for government agencies.

"A key, centrist digital rights group is set to put out a report calling for strong federal privacy laws and guidelines to regulate the growing tracking and targeting of Americans online. It argues that the self-regulation approach that industry fights for just hasn't worked. The online ad industry has "historically failed to fully implement its self-regulatory principles," according to the 34-page draft report by the Center for Democracy and Technology. CDT is a centrist D.C. group that works with and is substantially funded by the tech industry, including companies like Facebook, Google and AOL that are deeply invested in targeted ads. "Recently revised self-regulatory principles still fall short (.pdf) even as written," charges the draft, obtained by Wired.com. These tough words spearhead a new tactic for a group more used to convening inside-the-Beltway tech policy forums than launching ACLU-style send-outraged-e-mail campaigns. The CDT, which splintered off from the rabble-rousing Electronic Frontier Foundation 15 years ago, is also planning to launch a "Take Back Your Privacy" campaign on Thursday, designed to garner support for its call for comprehensive federal privacy legislation. Dozens of tech firms, known and obscure, record users' behaviors as they interact with search engines, blogs, e-commerce sites and even government websites. The tracking goes on in the background with little knowledge by consumers and even less oversight from government authorities. The tech industry - like others subject to potentially blunt-forced government regulation - has argued that policing itself was enough to prevent egregious privacy intrusions that could proliferate without any real chance individuals would even be aware of them."

There is no denying that Google is a giant success. But its size has made the "do no evil" mantra all the more difficult for it to follow - and for some of us to believe. Lately, it seems every new release and every new decision draws the ire of someone, be it politicians, privacy campaigners, or even villagers. While the Google brand is certainly in better shape than many tech firms, its constant moves to control more and more of our data and information has some up in arms. Privacy Three recent announcements have drawn the attention of privacy campaigners in the UK - Latitude, Street View, and behavioural advertising. Latitude is Google's mobile tracking system. Sign up for it, add your friends, and you can all see exactly where each other is via your mobile phone signal pinpointed on a Google map. Handy if you're bored and want to know who's out and about, but the location tracking system could be frightening for a host of other reasons, some say. Last month, Liberal Democrats Home Affairs spokesman Tom Brake filed an early day motion (EDM) asking the government to look into Latitude. Brake said: "This system poses an insidious threat to our hard-won liberties. 24-hour surveillance and a Big Brother society are new realities." But the heat was off Latitude after Street View was unveiled in the UK. The photo mapping system features street-level photos of 25 cities, offering a virtual tour of places such as London, Manchester and more. But some people aren't so happy having their homes, cars and selves photographed and mapped - even with face and number plates blurred. The backlash didn't take long to start. Within a day, Privacy International was on the case, asking the Information Commissioner to shut the site down.

The team that ran the most technologically advanced presidential campaign in modern history is finding it difficult to adapt that model to government. WhiteHouse.gov, envisioned as the primary vehicle for President Obama to communicate with the online masses, has been overwhelmed by challenges that staffers did not foresee and technological problems they have yet to solve. Obama, for example, would like to send out mass e-mail updates on presidential initiatives, but the White House does not have the technology in place to do so. The same goes for text messaging, another campaign staple. Beyond the technological upgrades needed to enable text broadcasts, there are security and privacy rules to sort out involving the collection of cellphone numbers, according to Obama aides, who acknowledge being caught off guard by the strictures of government bureaucracy. "This is uncharted territory," said Macon Phillips, White House director of new media, which was a midlevel position in previous administrations but has been boosted by Obama to a "special assistant to the president."

WASHINGTON -- For more than a year, the nation's largest cable companies have been staking their hopes to thrive in a data-driven, interactive advertising market on Canoe Ventures. Born Project Canoe, the venture aims to cull the vast troves of data that cable companies have about their customers, from subscriber demographics to the clicks of a remote control, to bring Web-like ad targeting to the television platform. Here at the Cable Show, the annual conference hosted by the National Cable and Telecommunications Association, Canoe CEO David Verklin proclaimed that his firm is ready for prime time, with its first product set to roll out in the next six weeks. "We're going to turn television into a platform," Verklin said in a panel discussion with several cable executives. Canoe's forthcoming product, called community addressable messaging, will enable an advertiser running a national TV campaign to customize it with local insertions to reach targeted demographics defined by data supplied from the cable providers. Verklin hailed it as the first application of local insertion technology to a national campaign.

Be careful what information you give to recruiters!

Insurance company Aetna has contacted 65,000 current and former employees whose Social Security numbers (SSNs) may have been compromised in a Web site data breach. The job application Web site also held names, phone numbers, e-mail and mailing addresses for up to 450,000 applicants, Aetna spokeswoman Cynthia Michener said. SSNs for those people were not stored on the site, which was maintained by an external vendor. The company found out about the breach earlier this month when people began receiving spam messages that appeared to come from Aetna and complained to the company, Michener said. The spam purported to be a response to a job inquiry and requested more personal information. The spam campaign showed the intruders successfully harvested e-mail addresses from the Web site, although Michener said it's not clear if SSNs were also obtained. Nonetheless, Aetna sent letters last week notifying the 65,000 people whose SSNs were on the site of the breach. The company is offering them one year of free credit monitoring, as SSNs are often used by identity thieves. "We wanted to err on the side of caution," Michener said. Aetna hired an IT forensics company to investigate how the Web site had been compromised. "At this point despite a thorough review, they've not been able to pinpoint the precise breach," Michener said. Aetna posted alerts on the job site, its main Web site and its internal intranet about the spam campaign, Michener said.

Facebook's developer platform has been used for a zillion marketing campaigns so far, but this one is actually dead-on hilarious. Fast-food chain Burger King has created "Whopper Sacrifice," a Facebook app that will give you a coupon for a free hamburger if you delete 10 people from your friends list. Burger King has put out some interesting campaigns as of late ("Whopper Virgin," "Subservient Chicken"), but this one piques our interest because of how gleefully it pokes fun at our social-networking obsessions. "Now is the time to put your fair-weather Web friendships to the test," the Whopper Sacrifice site explains. "Install Whopper Sacrifice on your Facebook profile, and we'll reward you with a free flame-broiled Whopper when you sacrifice ten of your friends. The funniest part: The "sacrifices" show up in your activity feed. So it'll say, for example, "Caroline sacrificed Josh Lowensohn for a free Whopper." Unfortunately, you can't delete your whole friends list and eat free (however unhealthily) for a week. The promotion is limited to one coupon per Facebook account. My Facebook friends had better appreciate the fact that I made a New Year's resolution to cut out red meat. Hint, hint.

"All Facebook users can deactivate their profiles, but doing so quietly might not make quite the same statement as using another service to slam the door on the site. One such service, Seppukoo.com, created by the Italian group Les Liens Invisibles, drew attention late last year after launching a campaign to convince people to commit Facebook suicide. Wannabe ex-Facebook members can provide Seppukoo.com with their names and passwords and Seppukoo then not only deactivates their profiles, but also creates a "memorial" page that it sends to users' former Facebook friends. Facebook evidently isn't happy about this development. Last month, the company fired off a cease-and-desist letter to Les Liens Invisibles, complaining that users who provide log-in data are violating Facebook's terms of service. The company also alleges that the scraping of its data violates a host of laws, including an anti-hacking law, the federal spam law and the copyright statute. "

FaceBook is sooooo concerned about our privacy!

"It could be quite a manic Monday for digital advertisers. Privacy advocates are calling Dec. 7 "Pearl Harbor Day" for the Internet advertising industry as the Federal Trade Commission launches its public roundtables on consumer privacy issues. Certainly many members of the public as well as legislators are up in arms over practices such as behavioral tracking and targeting, but a great deal of this anxiety comes down to a lack of knowledge regarding practices. The Interactive Advertising Bureau has been applying preventative measures, including releasing "Self-Regulatory Principles for Online Behavioral Advertising". Its latest effort is the consumer education campaign "Privacy Matters," which will be featured on a broad array of media sites. It's a conciliatory recognition that the industry has released paranoia in the general populace by not clearly explaining the nuts and bolts of targeting and other advances."

"A CEO who publicly posted his Social Security number on billboards and TV commercials as part of a campaign to promote his company's credit monitoring services was the victim of identity theft at least 13 times, a news report says. The Phoenix New Times reported that Todd Davis, CEO of LifeLock Inc., which is based in Tempe, Ariz., was victimized numerous times by identity thieves who apparently used his Social Security number to commit various types of fraud. Davis has previously admitted that he was the victim of an identity theft once in 2007, when a man in Texas used his Social Security number to take out a $500 loan which wasn't repaid and ended up being handled by a collection agency. The New Times reported that Davis has been a victim of similar ID theft at least a dozen more times."

Might not want to put much stock in Lifelock.

"Iconix Brand Group, Inc. will pay a $250,000 civil penalty to settle Federal Trade Commission charges that it violated the Children's Online Privacy Protection Act (COPPA) and the FTC's COPPA Rule by knowingly collecting, using, or disclosing personal information from children online without first obtaining their parents' permission. Iconix owns, licenses, and markets - both offline and online - several popular apparel brands that appeal to children and teens, including Mudd, Candie's, Bongo, and OP. Iconix required consumers on many of its brand-specific Web sites to provide personal information, such as full name, e-mail address, zip code, and in some cases mailing address, gender, and phone number - as well as date of birth - in order to receive brand updates, enter sweepstakes contests, and participate in interactive brand-awareness campaigns and other Web site features. Since 2006, Iconix knowingly collected and stored personal information from approximately 1,000 children without first notifying their parents or obtaining parental consent, according to the FTC's complaint. On one Web site, MyMuddWorld.com, Iconix also enabled girls to publicly share personal stories and photos online, according to the complaint. "Companies must provide parents with the opportunity to say 'no thanks' to the collection and disclosure of their children's personal information," said FTC Chairman Jon Leibowitz. "Children's privacy is paramount, and Iconix really missed the boat by denying parents control over their kids' information online.""

Do you know what your data did last night? Almost none of more than 27 million people who took the RealAge quiz realized that their personal health data was sold to drug companies, who in turned used that information for targeted e-mail marketing campaigns. There's a basic consumer protection principle at work here, and it's the concept of "unfair and deceptive" trade practices. Basically, a company shouldn't be able to say one thing and do another: sell used goods as new, lie on ingredients lists, advertise prices that aren't generally available, claim features that don't exist, and so on. RealAge's privacy policy doesn't mention anything about selling data to drug companies, but buried in its 2,400 words, it does say that "we will share your personal data with third parties to fulfill the services that you have asked us to provide to you." They maintain that when you join the website, you consent to receiving pharmaceutical company spam. But since that isn't spelled out, it's not really informed consent. That's deceptive. Cloud computing is another technology where users entrust their data to service providers. Salesforce.com, Gmail, and Google Docs are examples; your data isn't on your computer -- it's out in the "cloud" somewhere -- and you access it from your web browser. Cloud computing has significant benefits for customers and huge profit potential for providers. It's one of the fastest growing IT market segments -- 69% of Americans now use some sort of cloud computing services -- but the business is rife with shady, if not outright deceptive, advertising.

A year after Microsoft (NSDQ: MSFT) chief research and strategy officer Craig Mundie urged the technology industry to come together to create a more trustworthy Internet, the company's vision of End to End Trust is starting to take shape. At the RSA Conference this year, Scott Charney, Microsoft's corporate VP of Trustworthy Computing, plans to deliver a progress report on his company's campaign to move beyond the password as a means of authentication.

Amazon has opted out of Phorm's controversial targeted advertising technology, delivering a serious blow to the UK-listed company which has already prompted a European commission legal action against the British government. Phorm's technology, which is yet to be launched in the UK, allows ISPs to track their customers' activity on the internet in order to target adverts on pages they subsequently visit. Amazon's absence from Phorm's Webwise system deprives the company of the second most visited destination, after eBay.co.uk, among shopping and classified websites in the UK, according to data from Hitwise. It means Phorm will not have access to crucial information about what Amazon users are interested in. Last month the Open Rights Group, privacy campaigners, sent a letter to nine of the internet's biggest names, including Amazon, Google, Bebo, Facebook and Yahoo, asking them to opt out of Phorm's technology "to protect your users' privacy". Google and Bebo are actively considering whether to opt out and a spokesman for Amazon said the company has now removed all its domain names - including Amazon.com - from Webwise. A spokesman for Phorm said the company does not comment on individual cases but the it is understood to be planning a meeting with Amazon's management to explain the benefits of the Webwise system.

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Late last month, the House passed an economic recovery package containing $20 billion for health information technology, which would require the Department of Health and Human Services to develop standards by 2010 for a nationwide system to exchange health data electronically. The version of the recovery package passed by the Senate yesterday contains slightly less funding for health information technology ("health IT"). But as Congress moves to reconcile the two stimulus packages, conservatives have begun attacking the health IT provisions, falsely claiming that they would lead to the government "telling the doctors what they can't and cannot treat, and on whom they can and cannot treat." The conservative misinformation campaign began on Monday with a Bloomberg "commentary" by Hudson Institute fellow Betsy McCaughey, which claimed that the legislation will have the government "monitor treatments" in order to "'guide' your doctor's decisions." McCaughey's imaginative misreading was quickly trumpeted by Rush Limbaugh and the Drudge Report, eventually ending up on Fox News, where McCaughey's opinion column was described as "a report." In one of the many Fox segments focused on the column, hosts Megyn Kelly and Bill Hemmer blindsided Sens. Arlen Specter (R-PA) and Jon Tester (D-MT) with McCaughey's false interpretation, causing them to promise that they would "get this provision clarified." On his radio show yesterday, Limbaugh credited himself for injecting the false story into the stimulus debate, saying that he "detailed it and now it's all over mainstream media."

The Senate and House appear headed for a clash over competing visions of how to protect the privacy of patients' electronic medical records, with the House favoring strict protections advocated by consumer groups while the Senate is poised to endorse more limited safeguards urged by business interests. President Obama has called creation of a nationwide system of electronic medical records fundamental to health-care reform, and both chambers of Congress have included about $20 billion to jump-start the initiative as part of their stimulus bills. But as with much in the stimulus package, it is not just the money but the accompanying provisions that groups are trying to influence. The effort to speed adoption of health information technology has become the focus of an intense lobbying battle fueled by health-care and drug-industry interests that have spent hundreds of millions of dollars on lobbying and tens of millions more on campaign contributions over the past two years, much of it shifting to the Democrats since they took control of Congress. At the heart of the debate is how to strike a balance between protecting patient privacy and expanding the health industry's access to vast and growing databases of information on the health status and medical care of every American. Insurers and providers say the House's proposed protections would hobble efforts to improve the quality and efficiency of health care, but privacy advocates fear that the industry would use the personal data to discriminate against patients in employment and health care as well as to market the information, often through third parties, to generate profits.

Bits readers have a serious case of broadband envy. I've been writing about the debate about how the government might encourage more high-speed Internet use and you've complained loudly that people in other countries have faster, cheaper, more widely available broadband service. Even customer-service representatives of Internet service providers overseas are nicer too. I don't know about manners, but it's easy to find examples that American's broadband is second-rate: In Japan, broadband service running at 150 megabits per second (Mbps) costs $60 a month. The fastest service available now in the United States is 50 Mbps at a price of $90 to $150 a month. In London, $9 a month buys 8 Mbps service. In New York, broadband starts at $20 per month, for 1 Mbps. In Iceland, 83 percent of the households are connected to broadband. In the United States, the adoption rate is 59 percent. There's more than just envy at stake here. President Obama campaigned on a promise of fast broadband service for all. On the White House Web site, he writes "America should lead the world in broadband penetration and Internet access." And the recent stimulus bill requires the Federal Communications Commission to create a national broadband plan in order to make high-speed Internet service both more available and more affordable. I've spent the last week trolling through reports and talking to people who study broadband deployment around the world to see what explains the faster and cheaper service in many countries. We'll start with where the United States isn't doing quite so badly: the basic speed of broadband service. If you take out the countries that have made significant investment in fiber optic networks - Japan, Korea and Sweden - the United States is in the middle of the pack when it comes to network speed.