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Locaccino is the only location-sharing system that gives you precision control over who can see your location. While most location-based systems only allow you to list which of your contacts should or shouldn't be able to see your location, our privacy settings allow you to create rules as simple or complex as you want them to be! Our technology allows you to easily define the times when you want to share your locations. Locaccino lets you create groups for your friends to simplify your location preferences. With Locaccino, allowing your co-workers to see your location from 8AM - 5PM is a snap. Locaccino also allows you to specify where you can be located. Using a Google maps interface, you can define regions where you do and don't want other people to be able to find you. Locaccino Location Sensing Our software will sense your location without even requiring GPS! By leveraging the wifi network of Skyhook Wireless, a nearby location will be found for you. The Locaccino software you'll download will do all the work. We Protect Your Privacy We are the only location-based system with privacy researchers actively working to make sure that your data is kept safe. Our Privacy Policy explains in detail exactly how we store and process all of your data. We want you to know that your location information is saved anonymously and we will never sell any of your personal data.

I was at an advertising conference last week. Some folks are concerned that privacy advocates will press the government to regulate the most common of tracking technologies: behavioral targeting. That's the system that drops a cookie onto our computers to record many of our wanderings through the Web in hopes of targeting us with relevant ads. I had just written The Next Net, about how we'll be tracked on the mobile Internet. And I was thinking that if behavior targeting worries people, the data cascading from our phone use will terrify them. But there are also plenty of reasons to worry about regulation. First, there's a divide in our society between people extremely worried about erosion of privacy and others who appear, with their Web postings, videos and Tweets, to celebrate it. Which group wins? They both can. Take a look at this new friend-finding location-based application for Facebook, Locaccino. It comes out of Carnegie Mellon. The idea is that people can fine-tune their privacy profiles, deciding who can see where exactly they are, and who gets a blurrier vision, or none at all. The point is that millions of people are clearly eager to exchange all sorts of data. It's a way for them to learn, make friends, find things, and have fun. What's more, it supports a vibrant and innovative software market in a gloom-infested tech industry. Some of the innovation will go toward protecting privacy. Because privacy is something that both sides of this debate want and need, even if they don't agree on what it is. Regulations? The most important privacy regs, in my view, should mandate clear communications on how customer data will be used, and will limit tracking to those who have chosen to participate.