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Locaccino is the only location-sharing system that gives you precision control over who can see your location. While most location-based systems only allow you to list which of your contacts should or shouldn't be able to see your location, our privacy settings allow you to create rules as simple or complex as you want them to be! Our technology allows you to easily define the times when you want to share your locations. Locaccino lets you create groups for your friends to simplify your location preferences. With Locaccino, allowing your co-workers to see your location from 8AM - 5PM is a snap. Locaccino also allows you to specify where you can be located. Using a Google maps interface, you can define regions where you do and don't want other people to be able to find you. Locaccino Location Sensing Our software will sense your location without even requiring GPS! By leveraging the wifi network of Skyhook Wireless, a nearby location will be found for you. The Locaccino software you'll download will do all the work. We Protect Your Privacy We are the only location-based system with privacy researchers actively working to make sure that your data is kept safe. Our Privacy Policy explains in detail exactly how we store and process all of your data. We want you to know that your location information is saved anonymously and we will never sell any of your personal data.

Richard Acton-Maher of San Francisco was in nearby Berkeley last month and wanted to meet friends for lunch. Instead of making calls to see who was around, he looked at a digital map on his iPhone that plotted their locations. "One of my friends was also there," said Acton-Maher, 24, who used a service from a startup company called Loopt Inc. "I gave him a call and met him for lunch. It just enhances the communications tools that I already have." Google Inc., encouraged by people's willingness to share their personal lives on sites like Facebook, is betting more people like Acton-Maher will post their whereabouts online. The owner of the most popular search engine started a program this month called Latitude, seeking to compete with mobile networking services such as Loopt, Match2Blue, Whrrl and Limbo. Besides competition, Google's effort to turn mobile phones into tracking devices faces criticism from privacy advocates. Useful for friends and family, location data would also be valuable to the government, said Kevin Bankston, an attorney with the San Francisco-based Electronic Frontier Foundation, a not-for-profit organization focused on civil-liberties. "This is certainly valuable information to investigators and potentially to civil litigants," Bankston said. "This type of location information presents a very new sensitive data flow." Google says its privacy settings address such concerns. People using Google's mobile maps can opt not to use Latitude and choose whom they share their information with. The program also only stores the user's last known location, not a full history of their travels, said Steve Lee, a Google product manager. 'Ephemeral Data' While Google doesn't plan to store the data, the government could still go to court to ask for the company's help in tracking someone during an investigation, Bankston said.

Do you know where your friends are? If not, Google wants to help you find them. Today, Google introduced Latitude, a new opt-in feature that lets smartphone and laptop users share their location with friends and allows those friends to share their locations in return. Although not pinpoint accurate, Latitude can display your general location based on information from GPS satellites and cell towers. Latitude works on both mobile devices and personal computers. What Latitude can do Once you and your friends have opted in to Latitude, you can see your friends' Google icon displayed on Google Maps. Clicking on their icon allows you to call, email or IM them, and you can even use the directions feature on Google Maps to help you get to their location. Google says Latitude works in 27 countries and with many mobile platforms including iGoogle with your computer. The list of compatible phones are: *Android-powered devices, such as the T-Mobile G1 *iPhone and iPod touch devices (coming soon) *most color BlackBerry devices *most Windows Mobile 5.0+ devices *most Symbian S60 devices (Nokia smartphones) *many Java-enabled (J2ME) mobile phones, such as Sony Ericsson devices (coming soon)

In the 2002 film Minority Report, video billboards scanned the irises of passing consumers and advertised to them by name. That was science fiction back then, but today's marketers are creating digital signs that can display targeted ads based on information they extract from examining the contours of individual human faces. These smart signs are proliferating in commercial establishments and public places from New York's Times Square to St. Louis area shopping malls. They are a powerful innovation in advertising, but one that raises compelling privacy issues - issues that should be addressed now, before digital signs that monitor our behavior become the new normal. The most common name for this medium is digital signage. Most digital signs are flat-screen TVs that run commercials on a continuous loop in airports, gas stations, and anywhere else marketers think they can get your attention. However, marketers have had difficulty determining exactly who sees the display units, which makes it harder to measure viewership and target ads at specific audiences. The industry's solution? Hidden facial recognition cameras. The tiny cameras can estimate the age, ethnicity and gender of people passing by and can track how long a given person watches the display. The digital sign can then play an advertisement specifically targeted to whomever happens to be watching. Tens of millions of people have already been picked up by digital signage cameras. While camera-driven systems are the most common, the industry is also utilizing mobile phones and radio frequency identification (RFID) for similar purposes. Some companies, for example, embed RFID chips in shopper loyalty cards. Digital kiosks located in stores can read the information on the cards at a distance and then display ads or print coupons based on cardholders' shopping histories. Facial recognition, RFID and mobile phone tracking are powerful tools that should be matched by business practices that protect consu

In the 2002 film Minority Report, video billboards scanned the irises of passing consumers and advertised to them by name. That was science fiction back then, but today's marketers are creating digital signs that can display targeted ads based on information they extract from examining the contours of individual human faces. These smart signs are proliferating in commercial establishments and public places from New York's Times Square to St. Louis area shopping malls. They are a powerful innovation in advertising, but one that raises compelling privacy issues - issues that should be addressed now, before digital signs that monitor our behavior become the new normal. The most common name for this medium is digital signage. Most digital signs are flat-screen TVs that run commercials on a continuous loop in airports, gas stations, and anywhere else marketers think they can get your attention. However, marketers have had difficulty determining exactly who sees the display units, which makes it harder to measure viewership and target ads at specific audiences. The industry's solution? Hidden facial recognition cameras. The tiny cameras can estimate the age, ethnicity and gender of people passing by and can track how long a given person watches the display. The digital sign can then play an advertisement specifically targeted to whomever happens to be watching. Tens of millions of people have already been picked up by digital signage cameras. While camera-driven systems are the most common, the industry is also utilizing mobile phones and radio frequency identification (RFID) for similar purposes. Some companies, for example, embed RFID chips in shopper loyalty cards. Digital kiosks located in stores can read the information on the cards at a distance and then display ads or print coupons based on cardholders' shopping histories. Facial recognition, RFID and mobile phone tracking are powerful tools that should be matched by business practices that protect consu

The US government has now adopted a policy of fostering the adoption of electronic medical records (EMR). The policy is intended to increase the efficiency of the US healthcare system, thereby lowering costs and reducing the incidence of preventable errors. At the same time, through its The Health Insurance Portability and Accountability Act (HIPAA) privacy rules, the government has set minimum standards for the security of those records. These two goals-privacy and security of these records, along with their free interchange among medical providers-can easily wind up at odds with each other. A recent study that looked at the role of state privacy laws in EMR adoption suggests that the problem is very real, as state privacy laws seem to inhibit the use of EMR by hospitals located there. The authors, based at MIT and the University of Virginia, line up a variety of data that validate their suggestion that privacy and the use of EMR may require a careful balance. So, for example, they cite some highly publicized lapses when it comes to the maintenance of patient privacy: someone once offered the records of 200,000 patients for sale on Craigslist, while hospitals have seen their own employees attempt to get at the electronic files of famous patients. Perhaps more significantly, the authors suggest that the public, as represented by their legislators, has concerns about the privacy of EMR. They found that states that have passed their own privacy laws to supplement the HIPAA rules tend to have a higher percentage of their populace signed up for the Do Not Call Registry, indicating a corresponding individual-level interest in maintaining privacy. So, they looked at whether these laws had any impact on the adoption of EMR by hospitals located in each state.

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Concerned that Google knows too much about you? The company provides many ways to protect your privacy online -- you just need to find them. Here are six good ones. 1. Know your privacy rights: Use the Google Privacy Center. This site includes all of Google's privacy policies, as well as privacy best practices for each of its products and services. Although the "legalese" of privacy policies can be difficult to understand, Google's Privacy Channel offers a library of short YouTube videos with practical tips on protecting your data when using Google products and services. Try the "Google Search Privacy" and "Google Privacy Tips" series. 2. Protect your content on the services you use. Some content that Google stores for you, such as photos uploaded in Picasa Web Albums, are public by default. You can protect your privacy when you upload photos by choosing the appropriate checkbox. Choices include "unlisted" (accessible only if you have the Web link, and not indexed by Web search engines) or private (viewable only by named users who must sign in). Another example: You can take a Google Chat "off the record" if you don't want the instant messaging transcript stored. In contrast, Google Latitude, which tracks your whereabouts by way of GPS-enabled cell phones, does not share your location data by default. You must authorize others to see it. Latitude stores your last known location, but not your history. 3. Turn off the suggestion feature in the Chrome browser. By default, Chrome retains a history of Web sites you've visited -- and the full text of those pages -- so it can try to guess which Web address you want as you type in the "Omnibox." You can turn the feature off by going to "Under the Hood" under Options and unchecking the "Use a suggestion service" box. You can also select other privacy options, including surfing in Chrome's "incognito" mode. 4. Turn off Web History. You may have turned on the Web History option, also called Personalized Search, when yo

The offshoring of business processes has become increasingly popular. Fueled by advancements in technology, the benefits of offshoring are primarily attributable to the savings from lower personnel costs at foreign locations. According to the Global Financial Services Offshoring Report 2007 by Deloitte & Touche U.SA LLP, over 75% of major financial institutions report offshoring a portion of their operations. Some economists estimate that up to one-third of total U.S. employment in services may ultimately be offshored (Steve Lohr, "At IBM, a Smarter Way to Outsource," The New York Times, July 5, 2007). Offshore entities often operate in developing countries such as India, China, Pakistan, the Philippines, and Vietnam. The offshoring of business processes generally takes two forms: outsourcing to an unaffiliated offshore entity (offshore outsourcing), or ownership and operation of an affiliated offshore entity (AOE). Many multinational companies have AOEs. For example, Accenture has more employees in India than in the United States; IBM is projected to have more than one-quarter of its workforce in India by 2010; and companies like General Electric, Eli Lilly, Google, and Microsoft are expanding their R&D centers in India and China (House Committee on Science and Technology, June 12, 2002). Offshoring and the Auditing Profession The potential benefits of offshoring have not been ignored by the accounting profession. In past years, several large public accounting firms began using AOEs to perform certain nonaudit procedures for their U.S.-based clients. For example, Ernst & Young uses AOE employees to prepare client tax returns (Vanessa Houlder, "E &Y Sends Compliance Work Offshore," Financial Times, July 11, 2007), and a number of accounting firms use AOEs to print documents for delivery to clients. The largest international public accounting firms have recendy begun testing the offshoring of certain auditing procedures on very large U.S. audit engagements to thei

"Scott Fortnum had put in almost a full day of work at his Markham, Ont., office when he decided to "check in" on Foursquare, a location-based social network where users log the names and co-ordinates of the places they visit with a time stamp. The 44-year-old's check-in was marked with a small coral balloon on an embedded Google Map and instantly viewable by the 12 friends he lists on Foursquare - and millions of others. His check-in found its way onto pleaserobme.com, a recently launched website with a mischievous mandate: "listing all those empty homes out there." With March break approaching, many impending vacationers are installing automatic timers on their lights and putting their newspaper subscriptions on hold to deter burglars. Many are also posting on Twitter about when they're leaving and touting their week-long getaway to Jamaica on Facebook - unwittingly letting the online world know exactly when they're away. Mr. Fortnum's check-in appeared this way on Please Rob Me: @sfortnum left home and checked in 30 minutes ago: I'm at ALS Canada (3000 Steeles Ave. E. #200, DVP & Steeles, Toronto.) http://4sq.com/4MmX51 Many Foursquare users such as Mr. Fortnum cross-post their check-ins to Twitter, where they are easy to find through the search function. With some simple coding, Please Rob Me's creators are able to collect those millions of public tweets on their site in real time, highlighting one of the many security concerns that springs from broadcasting one's whereabouts online. Frank Groeneveld, one of the three students from the Netherlands who designed Please Rob Me, says he co-created the site to give members of social networks a wake-up call."

Finally a site that might make someone a profit!

Times West Virginian FAIRMONT - Two FBI police officers have been charged and one was arraigned Friday morning in Marion County magistrate court after videotaping high school girls who were trying on prom dresses at the Middletown Mall. According to an FBI press release, the two Clarksburg-based employees were charged with criminal invasion of privacy and conspiracy to commit video voyeurism by the Marion County prosecuting attorney's office. Gary Sutton Jr., 40, was charged with criminal invasion of privacy and being a party to a crime. And according to WDTV, a warrant has been issued for Charles Brian Hommema of Buckhannon. The charges stem from an event called the Cinderella Project that took place at the Middletown Mall in Fairmont that gave high school girls the opportunity to buy low-cost prom dresses. The event was sponsored by Hospice Care Corp. for the sixth year in a row and included $25,000 worth of dresses from Oliverio's Bridal Boutique in Clarksburg. The criminal complaint stated that the two men were on duty in the FBI's satellite control room, which coincidentally is located at Middletown Mall. The two allegedly stopped a security camera over a makeshift dressing room that had been set up to allow the girls to try on dresses during the event. The dressing rooms did not have ceilings, and the camera zoomed in and trained its focus on one particular dressing room for more than an hour. Several girls used that dressing room to try on prom dresses. The complaint stated that Sutton and Hommema were the only people in the control room and the only ones able to control the movements of the camera. The alleged activities were detected internally by the FBI and reported to the Department of Justice's Office of the Inspector General, prompting an investigation, according to the FBI release. "The FBI is committed to the timely and full resolution of this matter, but must remain sensitive to the privacy concerns of any potential victims

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I was at an advertising conference last week. Some folks are concerned that privacy advocates will press the government to regulate the most common of tracking technologies: behavioral targeting. That's the system that drops a cookie onto our computers to record many of our wanderings through the Web in hopes of targeting us with relevant ads. I had just written The Next Net, about how we'll be tracked on the mobile Internet. And I was thinking that if behavior targeting worries people, the data cascading from our phone use will terrify them. But there are also plenty of reasons to worry about regulation. First, there's a divide in our society between people extremely worried about erosion of privacy and others who appear, with their Web postings, videos and Tweets, to celebrate it. Which group wins? They both can. Take a look at this new friend-finding location-based application for Facebook, Locaccino. It comes out of Carnegie Mellon. The idea is that people can fine-tune their privacy profiles, deciding who can see where exactly they are, and who gets a blurrier vision, or none at all. The point is that millions of people are clearly eager to exchange all sorts of data. It's a way for them to learn, make friends, find things, and have fun. What's more, it supports a vibrant and innovative software market in a gloom-infested tech industry. Some of the innovation will go toward protecting privacy. Because privacy is something that both sides of this debate want and need, even if they don't agree on what it is. Regulations? The most important privacy regs, in my view, should mandate clear communications on how customer data will be used, and will limit tracking to those who have chosen to participate.

IT security typically has been deemed one of those services best provided in-house. But the stigma attached to outsourcing security and Security as a Service -- namely that an outsider does not know your company well enough to protect it -- may be falling away, as businesses look for more ways to cut costs. Certainly, some heavy-hitter providers believe attitudes are changing. This month, McAfee Inc. announced its new SaaS Security Business Unit. Headed by former Hewlett-Packard Co. SaaS executive Marc Olesen, the unit will oversee all McAfee products delivered over the Internet, including security scanning services, Web and email security services and remote managed host-based security software and hardware. Meanwhile, last April, IBM launched some hosted and managed services that it says help midsized businesses better manage risk and improve the security of their IT systems, all while offering cost savings over traditional products. Indeed, much of IBM's security strategy during the next 24 months will focus on moving security technologies into the cloud and expanding its managed services offerings, said Jason Hilling, an enterprise services business line executive with IBM Internet Security Systems. That includes providing some hosted implementations of technologies that once were located only at the customer premises. "Because the economy is struggling, I think there will be enough excitement in the marketplace over the cost benefits of Security as a Service that we are going to see a much higher degree of willingness to look at it as a real viable option," Hilling said. Hilling contended that a midmarket company with between 500 and 700 employees can realize costs savings from 35% to upwards of 60% by doing security as a managed service. Savings diminish as the deployment gets larger and more complicated, and the costs of managed services escalate. Yet outsourcing security is not just about cost. The world is becoming very hostile, said Sadik Al-Abdulla,

When it comes to online privacy, we all appreciate the risk of publicizing juicy factoids such as incriminating photos or credit card numbers. But few of us realize a subtler threat: In abundance, innocuous, everyday data can divulge sensitive information as well. Some questions shouldn't be asked. Employers, for instance, generally are not allowed to discriminate based on marital status, sexual orientation and so on. But our growing digital footprint is threatening our ability to dodge inappropriate inquiries. Through data mining, employers, insurers, advertisers and others can infer the answers to private questions without even asking. They need two things: a heap of personal data, and the techniques to crunch it. Both are readily available. People generate and share more information than ever before. Besides consciously generated Web content such as blogs, Facebook profiles and YouTube videos, a steady stream of data is exchanged in the background. Companies track our searches, browsing and shopping behavior. Personal electronic devices can silently disclose our location while we post status updates and photos to the Web. All this seems innocent enough - and the more others do it, the safer we all feel. After all, what's one more Twitter update among millions?

Much of the privacy debate has focused on cookies and icons and not what really matters: the misuse or abuse of consumer data by third parties in the real world. I don't care whether I see behaviorally targeted ads so much as I don't want my health care or auto insurance to be impacted by sites I've visited and stuff I post online.