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GoogleApps is an upgade to the Los Angeles computer systems security? Doesn't that explain a lot?! Google Inc. this week came swinging at critics who have cited privacy and security concerns in calling on the city of Los Angeles to rethink its plan to implement the Google Apps hosted e-mail and office applications. In an interview yesterday, Matt Glotzbach, director of product management for Google Enterprise, said the angst voiced by consumer groups and others about the Los Angeles project is overstated and based on incomplete information. In fact, he contended that transitioning the applications to Google will strengthen the security of the city's data and better maintain its privacy. "From what I know of the city's operation, this is a security upgrade," Glotzbach said. "Those who may be unfamiliar with cloud computing see this as a security risk simply because it is new and because it is something different," he said. Glotzbach said he believes that at least some of the concerns raised originated from Google's competitors. Meanwhile top managers at the Los Angeles Information Technology Agency (ITA), which oversees technology implementations in the city, yesterday said the city is still committed to implementing Google Apps. The agency insisted that provisions are in place for addressing the security and privacy issues raised by critics. A spokesman for Mayor Antonio Villaraigosa said the city council will sign off on the project only after it is assured that the privacy and security concerns have been properly addressed.

Google Inc. this week came swinging at critics who have cited privacy and security concerns in calling on the city of Los Angeles to rethink its plan to implement the Google Apps hosted e-mail and office applications. In an interview yesterday, Matt Glotzbach, director of product management for Google Enterprise, said the angst voiced by consumer groups and others about the Los Angeles project is overstated and based on incomplete information. In fact, he contended that transitioning the applications to Google will strengthen the security of the city's data and better maintain its privacy. "From what I know of the city's operation, this is a security upgrade," Glotzbach said. "Those who may be unfamiliar with cloud computing see this as a security risk simply because it is new and because it is something different," he said. Glotzbach said he believes that at least some of the concerns raised originated from Google's competitors. Meanwhile top managers at the Los Angeles Information Technology Agency (ITA), which oversees technology implementations in the city, yesterday said the city is still committed to implementing Google Apps. The agency insisted that provisions are in place for addressing the security and privacy issues raised by critics. A spokesman for Mayor Antonio Villaraigosa said the city council will sign off on the project only after it is assured that the privacy and security concerns have been properly addressed.

Social networking phenomenon Facebook has beaten out arch-rival and former market leader MySpace by most measures of popularity, except the one that pays the bills. While Facebook has outpaced MySpace in bringing in members - it has 175 million active users at the latest count, compared with around 130 million for MySpace - it has struggled make money from them. While MySpace is closing in on $1 billion in revenues, Facebook generated less than $300 million in sales last year, reports say. Indeed, Facebook's efforts to drum up revenue have led to it repeatedly becoming the target of some of the biggest online privacy protests on the Web. Its most recent fight earlier this month followed Facebook's attempt to redefine its own rules and assert ownership over anything its members posted on the site. The company has since backed off and is rethinking its policies. Why hasn't Facebook benefited from the vaunted "network effect" that makes such services more valuable the more its adds members and connections between them? After all, Facebook is spreading quickly in nearly 100 languages, while MySpace has focused on the United States and five other markets where Web advertising flourishes. The answer may lie in the origins of the five-year-old site started by then Harvard University student Mark Zuckerberg. Its appeal at the outset was that it was a place where users could share tidbits of their personal lives with selected friends and acquaintances. This blurred the distinction between a private space and a public one. MySpace is more explicitly a public place where friends hang out in the equivalent of a cafe or a club and the aim is often to meet new people. Most of all, MySpace is a place to share music with other fans.

Much of the privacy debate has focused on cookies and icons and not what really matters: the misuse or abuse of consumer data by third parties in the real world. I don't care whether I see behaviorally targeted ads so much as I don't want my health care or auto insurance to be impacted by sites I've visited and stuff I post online.