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Karl Wabst

Mind Games: How Social Engineers Win Your Confidence - CSO Online - Security and Risk - 0 views

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    Social engineering and mind games expert Brian Brushwood has not come by his knowledge in the traditional manner of school or business training. Brushwood is the host of the Internet video series Scam School, a show he describes as dedicated to social engineering in the bar and on the street. In addition to his passion for teaching people about social engineering cons, Brushwood is also a touring magician who frequently performs on college campuses and has appeared on the Tonight Show. He first became interested in social engineering years ago as a means to enhance his performance and pull off secret moves successfully. Brushwood said his understanding and use of the term social engineering goes beyond the security industry perception. "When I use the phrase, I am actually talking about an older version of it. Social engineering just basically means the application of social science to the solution of social problems," he said. "In other words, it's getting people to do what you want by using certain sociological principles."
Karl Wabst

GoToWebinar : Webinars & Web Events Made Easy. Award-Winning Web Casting & Online Semin... - 0 views

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    Supercharging the HVA Engineering and Maintenance Risk Assessment in the Healthcare Setting Webinar Registration Hospitals have been under close scrutiny for years to insure they evaluate and mitigate risks and exposures that could impact their ability to deliver healthcare services under all conditions. A staple of this activity is the "Hazard Vulnerability Assessment". A traditional HVA looks at specific threats within four categories (natural, technological, human and hazardous materials). While the HVA is useful for auditors looking to confirm minimum compliance, it does not properly arm the organization to assess how risk, mitigation strategies and limited capital can effectively be deployed for maximum benefit. Come hear from leaders of Deaconess Health Systems Engineering and Maintenance team on how they partnered with Virtual Corporation to execute an effective risk assessment methodology and toolkit across the DHS enterprise. Participants will see examples of innovative risk mapping and reporting methods that yield high information density in simple, understandable format. Presenters: Mark Merrill, Facility Engineer, Deaconess Health System Tom Barnett, Manager, Engineering and Maintenance, Deaconess Health System Scott Ream, President, Virtual Corporation Webinar Registration Hospitals have been under close scrutiny for years to insure they evaluate and mitigate risks and exposures that could impact their ability to deliver healthcare services under all conditions. A staple of this activity is the "Hazard Vulnerability Assessment". A traditional HVA looks at specific threats within four categories (natural, technological, human and hazardous materials). While the HVA is useful for auditors looking to confirm minimum compliance, it does not properly arm the organization to assess how risk, mitigation strategies and limited capital can effectively be deployed for maximum benefit. Come hear from leaders of Deaconess H
Karl Wabst

Engineers who hacked into L.A. traffic signal computer, jamming streets, sentenced | L.... - 0 views

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    "Two L.A. traffic engineers who pleaded guilty to hacking into the city's signal system and slowing traffic at key intersections as part of a labor protest have been sentenced to two years' probation. Authorities said that Gabriel Murillo, 40, and Kartik Patel, 37, hacked into the system in 2006 despite the city's efforts to block access during a labor action. Fearful that the strikers could wreak havoc, the city temporarily blocked all engineers from access to the computer that controls traffic signals. But authorities said Patel and Murillo found a way in and picked their targets with care -- intersections they knew would cause significant backups because they were close to freeways and major destinations. The engineers programmed the signals so that red lights for several days starting Aug. 21, 2006 would be extremely long on the most congested approaches to the intersections, causing gridlock. Cars backed up at Los Angeles International Airport, at a key intersection in Studio City, at access onto the clogged Glendale Freeway and throughout the streets of Little Tokyo and the L.A. Civic Center area, sources told The Times at the time. No accidents occurred as a result. As part of their plea deal, the engineers agreed to pay $6,250 in restitution and completed 240 hours of community service."
Karl Wabst

9 Dirty Tricks: Social Engineers' Favorite Pick-Up Lines - CSO Online - Security and Risk - 0 views

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    Congrats on your inheritance! Okay, you knew that one's the start of a scam. Here are other come-ons you'll encounter when criminals come knocking. What the average guy might call a con is known in the security world as social engineering. Social engineering is the criminal art of scamming a person into doing something or divulging sensitive information. These days, there are thousands of ways for con artists to pull off their tricks (See: Social Engineering: Eight Common Tactics). Here we look at some of the most common lines these people are using to fool their victims.
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Karl Wabst

Poor infrastructure fails America, civil engineers report - CNN.com - 0 views

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    America's civil engineers think the nation's aging and rusty infrastructure is just not making the grade. The American Society of Civil Engineers issued an infrastructure report card Wednesday giving a bleak cumulative ranking of D. "We've been talking about this for many many years," Patrick Natale, the group's executive director, told CNN. "We really haven't had the leadership or will to take action on it. The bottom line is that a failing infrastructure cannot support a thriving economy." Video Watch what the report had to say » The ranking -- which grades the condition of 15 infrastructure entities such as roads, bridges and dams -- is the same as the the last time such a report was issued, in 2005. In 2001, the grade was D+, slightly better but still poor. Roads got a D-, with Americans spending more than $4.2 billion a year stuck in traffic. "Poor conditions cost motorists $67 billion a year in repairs and operating costs. One-third of America's major roads are in poor or mediocre condition and 45 percent of major urban highways are congested," the engineers' report said. Drinking water, D-. "America's drinking water systems face an annual shortfall of at least $11 billion to replace aging facilities," the report said. "Leaking pipes lose an estimated seven billion gallons of clean drinking water a day." Inland waterways, D-. "The average age of all federally owned or operated locks is nearly 60 years, well past their planned design life of 50 years. The cost to replace the present system of locks is estimated at more than $125 billion." Wastewater systems, D-. "Aging systems discharge billions of gallons of untreated wastewater into U.S. surface waters each year." Don't Miss * Congress looks to boot zoos, golf from infrastructure list Levees, D-. Many levees are locally owned and maintained, but they are aging and their "reliability" is not known. "With an increase in development behind these levees, the risk to public health and safety from f
Karl Wabst

LegalTech New York 2009: Inside and Outside E-Discovery - 0 views

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    The new year has come and gone on the Gregorian calendar. But the new year for legal technology is still in progress at LegalTech New York, where vendors are unveiling their new products and services and attendees are helping them celebrate. LegalTech attendees should revel in the number of vendor initiatives aimed at reducing e-discovery costs from acquisition to review and production. And, like last year, EDD vendors continue to design and manufacture their products for international litigation. But LegalTech is not all about e-discovery. There were still plenty of vendors with products outside the Electronic Data Reference Model. EDD PARTIES Readers should be aware that Index Engines can access and extract data from tape and tape libraries -- and can do so really fast. But now they can also extract data from network storage systems, file shares, forensic images and hard drives and still provide users a single point of access to it -- via a Web browser. Index Engines first indexes data on disparate resources. Once the index is compiled, data can be deduped, searched, reviewed and extracted on demand. Also note that Index Engines can now filter unwanted file types such as EXE, DLL, etc., during the indexing process to reduce the time it takes to review the data. Read LegalTech New York 2009 Coverage on Legal Blog Watch In preparation for the new year, Kazeon Systems introduced new pay-as-you-go pricing models that augment their current standard software licensing option and focus on case matters. Kazeon hopes the new pricing models allow customers to implement an e-discovery solution that does not require a major financial investment or lengthy rollout. Vendors are starting to "go left" of the EDRM to provide organizations a better view of the end of litigation via early case assessment tools. In fact, KPMG promoted the concept with a T-shirt emblazoned with "go left." Toward that end, Daticon EED announced the availability of its Early Case Assessment servic
Karl Wabst

Passwords of Comcast Customers Exposed - Bits Blog - NYTimes.com - 0 views

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    A list of user names and passwords for customers of Comcast, one of the nation's largest Internet service providers, sat unprotected on the Web for the last two months. The list was 8,000 lines long, but Comcast said late Monday that just 700 of those lines contained information for active customer accounts. Kevin Andreyo, an educational technology specialist in Reading, Pa., and a professor at Wilkes University, came across the list Monday on Scribd, a document-sharing Web site. Mr. Andreyo was reading a recent article in PC World entitled "People Search Engines: They Know Your Dark Secrets… And Tell Anyone," when he was inspired to find out what information about him was online. He searched for his own e-mail address on the search engine Pipl. The list on Scribd was one of four results, and it also included his password, which was a riff on his love for a local sports team. Statistics on Scribd indicated that the list, which was uploaded by someone with the user name vuthanhan2004, had been viewed over 345 times and had been downloaded 27 times.
Karl Wabst

How and Why Behavioral Advertising Works - 0 views

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    If you've been advertising online for a long time, you may have gone through stages: sticking with banner ads at first, and then going with search engine advertising, and maybe putting your ads on a publisher network belonging to a search engine or an advertising company. Most of the time you probably tried to put your ad in a matching context. That might be the wrong approach. I've written before about behavioral advertising, also known as behavioral targeting. You can read my first article about it here. If the topic of behavioral targeting intrigues you, you might also want to read about behavioral retargeting. Before I plunge into the content and focus of this article, though, let me give you a quick definition. Behavioral advertising is a form of online advertising that follows the user around. For example, a web surfer who has just priced some flights on an airline's website might be shown a travel-related ad when he surfs to the next website in which he's interested, which might be for the local pizza joint. The theory behind behavioral advertising is, in a sense, pretty simple. Most people are bombarded with ads most of the time, especially when web surfing. As a result, we tune them out. Because of the usual advertising practices, we might be better at tuning out ads that are in the same context as the content we're reading. In other words, someone reading content on a web site about where the best ski slopes are just might have completely ignored an ad for your lovely Aspen getaway. To rise above this clamor, it's necessary to hit web surfers with a surprise, something that doesn't fit the normal context. Think about it: aren't you more likely to stare at someone talking into a banana than a cell phone? That's the theory, but it's new enough that researchers and marketers are still doing surveys to prove or disprove it. The most recent one was conducted by BL Labs and released by ad network BlueLithium. You'd probably expect it to
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Karl Wabst

Will there be a digital Pearl Harbor? | Videos on ZDNet - 0 views

  • Will there be one major catastrophe, or just smaller disasters? Panelists discuss what security issues we should be watching out for, where the threat might come from, and the difficulties in predicting the unpredictable. Panelists include: Whitfield Diffie, vice president and chief security officer for Sun Microsystems; Ronald Rivest, Viterbi Professor of Electrical Engineering and Computer Science at MIT; Adi Shamir, professor of computer science at the Weizmann Institute of Science in Israel; and Bruce Schneier, chief security technology officer for BT Counterpane. Moderating the panel is Ari Juels, chief scientist and director of RSA Laboratories.
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    Will there be one major catastrophe, or just smaller disasters? Panelists discuss what security issues we should be watching out for, where the threat might come from, and the difficulties in predicting the unpredictable. Panelists include: Whitfield Diffie, vice president and chief security officer for Sun Microsystems; Ronald Rivest, Viterbi Professor of Electrical Engineering and Computer Science at MIT; Adi Shamir, professor of computer science at the Weizmann Institute of Science in Israel; and Bruce Schneier, chief security technology officer for BT Counterpane. Moderating the panel is Ari Juels, chief scientist and director of RSA Laboratories.
Karl Wabst

Security book chapter: The Truth About Identity Theft - 0 views

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    The following is an excerpt from the book The Truth About Identity Theft. In this section of Chapter 11: Social Engineering (.pdf), author Jim Stickley explains how easy it really is to hack a password. People often ask me how hard it is to hack a password. In reality, it is rare that I ever need to hack someone's password. Though there are numerous ways to gain passwords on a network and hundreds, if not thousands, of tools available to crack encrypted passwords, in the end I have found that it is far easier to simply ask for them. A perfect example of this type of attack was a medium-sized bank that I was testing recently. The bank's concern was related to the new virtual private network (VPN) capabilities it had rolled out to a number of its staff. The VPN allowed staff to connect directly to their secured network while at home or on the road. There is no doubt that a VPN can increase productivity, but there are some pretty major risks that can come with that convenience. The bank explained that the VPN was tied into its Active Directory server. For people who are not technical, basically this just means that when employees log in via the VPN, they use the same credentials they use to log on to their computer at the office. So I went back to my office, sat down, and picked up the phone. The first call I made was to find out the name of an employee in the IT department. I called the company's main line to the bank, pressed 0, and asked to speak with someone in the IT department. I was asked what I was calling about, so I told the employee I was receiving emails from that bank that seemed malicious. I could have used a number of excuses, but I have found that if you tie in an unhappy customer with a potential security issue, your call gets further up the food chain. In this case, I reached a man who I will call Bill Smith. I made up a story about the email, and after a few minutes, he was able to explain to me that I had called the wrong bank and it was actuall
Karl Wabst

From the CIO: Why You Didn't Get the CISO Job - 0 views

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    "It was fascinating to read your thoughts about our recent conversation in CSO (see The Many Challenges of Finding Work as a CISO/CSO"). And when I say "fascinating," I mean in the sense of watching Nascar: a lot of predictable left turns and some really embarrassing, squirm-inducing shots of the fans. I do like you, I think you're a nice guy, and so I wanted to give you some feedback about the interview process and what you're going to need to change to be successful. I don't think you're going to enjoy reading this. But maybe some of those hours that you're spending maintaining that "vast database" of yours could be better spent understanding why we hired someone who understands they're an engineer."
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    One of the most enlightening articles I have seen on the value of security to corporate America.
Karl Wabst

Google chief: Only miscreants worry about net privacy * The Register - 0 views

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    "If you're concerned about Google retaining your personal data, then you must be doing something you shouldn't be doing. At least that's the word from Google CEO Eric Schmidt. "If you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place," Schmidt tells CNBC, sparking howls of incredulity from the likes of Gawker. But the bigger news may be that Schmidt has actually admitted there are cases where the search giant is forced to release your personal data. "If you really need that kind of privacy, the reality is that search engines - including Google - do retain this information for some time and it's important, for example, that we are all subject in the United States to the Patriot Act and it is possible that all that information could be made available to the authorities." There's also the possibility of subpoenas. And hacks. But if any of this bothers you, you should be ashamed of yourself. According to Eric Schmidt. Gawker highlights the irony of Schmidt's typically haughty proclamations. After all, this is the man who banned CNet for a year after the news site published information about him it had gleaned from, yes, Google. But the larger point here is that Schmidt isn't even addressing the issue at hand. Per usual. When the privacy question appears, Google likes to talk about the people asking the questions. But the problem lies elsewhere: with the millions upon millions blissfully unaware of the questions. If you're concerned about your online privacy, you can always put the kibosh on Google's tracking cookies. You can avoid signing in to Google accounts. And, yes, you can avoid using Google for anything Eric Schmidt thinks you shouldn't be doing. But most web users don't even realize Google is hoarding their data. CNBC asks Schmidt: "People are treating Google like their most trusted friend. Should they be?" But he answers by scoffing at those who don't trust Google at all. Not that you'd expect anythin
Karl Wabst

Tax season brings phishing and other scams | Security - CNET News - 0 views

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    Two things to remember as you prepare to file your taxes: If you get an e-mail from the IRS, it's probably a scam. And don't forget the stamp. As the April 15 tax filing date nears, online tax-related scams tend to ratchet up, experts say. If you're not careful, you could lose a lot more than just the refund. "Filing your taxes online is extremely convenient, however if you want to maintain the privacy of your data, you need to ensure that you are connecting to the proper Web site, that the connection is using encryption, and that your computer is free from any malware. If any of these components are compromised then your data is not safe," Ryan Barnett, director of application security research for Breach Security, said on Friday. "This would be like going to an ATM machine to withdraw money and allowing everyone around you to see your PIN number as you punch it in," he added. Not only do people have to take precautions in storing and transmitting their data over the Internet, but they also have to be wary of social engineering-type ruses that scammers use to trick people into giving out their sensitive data. Probably the most common type of tax season scam is the fake IRS phishing e-mail. These e-mails will either claim to be a tax refund or an offer to help file for a refund, settle tax debt, or other aid. (Not long ago, scammers were offering economic stimulus payments, even before the plan was approved.) They will provide a link to a Web site where the visitor is prompted to type in personal data like a Social Security number. Don't trust it, experts say.
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Karl Wabst

The legal risks of ethical hacking - Network World - 0 views

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    When ethical hackers track down computer criminals, do they risk prosecution themselves? Security researchers at this week's Usenix conference in Boston believe this is a danger, and that ethical hackers have to develop a uniform code of ethics for themselves before the federal government decides to take action on its own. One such researcher introduced himself by saying "Hi, I'm Dave Dittrich, and I'm a computer criminal." Dittrich, senior security engineer and researcher at the University of Washington's Information School, has not been unlucky enough to be prosecuted. But ten years ago, he took actions to disrupt distributed denial-of-service attacks which he says could have been construed as criminal, he says. Working within the University of Washington Network, Dittrich says he "copied files from one host in Canada that was caching malicious software and logs of compromised hosts," allowing him to gain a fuller understanding of the nascent distributed denial-of-service tools, and to inform the operators of infected Web sites that a problem existed.
Karl Wabst

CIO Issues - With Security and Privacy Issues, Is the Internet Broken? - 0 views

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    IT directors are adding multiple layers of protection to their networks and constantly upgrade those measures to adjust for new threats. Is this good? Is the Internet too broken to fix? Is there a better path to enterprise network security? One option is a new "gated community" Internet, where users give up their freedoms and anonymity for safety. My initiation to the Internet and the World Wide Web occurred in 1994 in a large meeting room at an Atlanta hotel. Most of the 100 or so seats were empty. Those in attendance seemed fairly rabid about this new network and took exception to one speaker's prediction that the Web would become a major marketing vehicle. "Not gonna happen," said one attendee. "We'll spam them into submission if they try. We won't let this become commercialized." I kind of chuckled to myself. Those early adopters were mainly concerned with protecting the Internet from commercialization and marketing. Security was not even part of the discussion. Now, it is threatening to dismantle the Internet as a communication and commerce tool. Cyber attacks on U.S. government computer networks increased a reported 40 percent in 2008, according to data from the U.S. Computer Emergency Readiness Team. More than 100 million credit card accounts at Heartland Payment Systems were compromised last year. In November, the Pentagon suffered from a cyber attack in the form of a global virus or worm that spread rapidly throughout a number of military networks, and caused the agency to ban the use of external storage devices, such as flash drives and DVDs. And this is just the tip of the Internet security Relevant Products/Services iceberg. Enterprise networks are being used to launch phishing Relevant Products/Services and other Internet scams, such as the Conficker worm that infected 12 million computers late last year. IT directors everywhere are adding multiple layers of protection to their networks and constantly having to upgrade those measures to adjust fo
Karl Wabst

18,000 Nashville students' personal data put online | www.tennessean.com | The Tennessean - 0 views

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    Parents of 18,541 Metro Nashville students will receive letters next week outlining a security breach that put their children's Social Security numbers online for three months. Advertisement Boston-based Public Consulting Group Inc., which holds a five-year, $2.6-million-a-year contract with the state to collect student data from various districts, corrected the error March 31 after a parent using Google to search her daughter's name found it - along with personal data for the students and 6,000 parent names. Art Staehling learned Wednesday that his teenage daughter was on the list and said he's concerned what could happen to her identity. "I find it hard to believe that an established company had a problem of this magnitude," Staehling said. The consulting group will pay for parents of affected children to check all family members' credit reports through Experian and for a year of monitoring. One of the group's owners, Stephen Skinner, said the error happened when workers running a test Dec. 28 on random student data inadvertently stored a file to an insecure directory. They discovered the error March 5 and took down the file, which contained student names, gender, race or ethnicity, date of birth, Social Security number and, in some cases, parent names. But they were unaware Google's search engine had already found the file and indexed it. That's how the parent, who is also a Metro schools employee, found out about the breach weeks later. Public Consulting Group worked with Google to take the information down.
Karl Wabst

Google's G1 phone makes it easy to track surfing habits - USATODAY.com - 0 views

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    It's never been easier to get information on the run. Smart devices such as the G1 and Apple iPhone let you put the Internet in your pocket and go - down the block or across the country. But this convenience could cost plenty in lost privacy, consumer advocates and tech analysts say. Once data have been collected and warehoused, you lose control of it forever. "The Big Brother aspect of it is troubling," says Rep. Edward Markey, D-Mass., former chairman of the powerful House Subcommittee on Telecommunications and the Internet. Mobile consumers are especially vulnerable, Markey says. Unlike PCs, cellphones tend to be used by one person exclusively. The information they telegraph - on Web browsing, lifestyle and more - tends to be "highly personalized." That's the main reason mobile data are so prized: The information is incredibly accurate. It's also why Markey and other privacy advocates say the debate about online privacy will become even more intense as advertising migrates to the mobile Web. Mobile advertising is still relatively new - G1 users, for now, get ads only through search results, for instance - but it's clearly a hot spot. The market is expected to reach $2.2 billion by 2012, from about $800 million now, according to JupiterResearch. Ultimately, it could surpass the traditional Web, now a $20 billion ad market. Yahoo, Microsoft and other ad-supported search engines collect information as Google does. But the sheer size and scope of Google's data-mining operation - the Web giant performs more than 80% of all desktop searches worldwide - makes it a uniquely pervasive presence, says Chester. Google and Yahoo, the two biggest players in search advertising, say their self-imposed privacy policies are sufficient to protect consumers, noting that they do not collect or store information in a way that can be directly tracked to an individual. Peter Fleischer, global privacy counsel for Google, says Google tries to make privacy language as
Karl Wabst

A Guide to Google's New Privacy Controls - Bits Blog - NYTimes.com - 0 views

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    Google has moved forward the debate about privacy and Internet advertising, in its typical way, with deceptively simple engineering and a willingness to impose its way on others. On Wednesday, Google became the last of the big advertising companies to start keeping track of where Internet users surf online so ads can be shown to people based on what they might be interested in buying. In its approach to ad targeting, the company is responding to calls by the Federal Trade Commission and others to be more clear with users' information and control over the information it collects. It has created a window into part of its database, so users can see that Google has deduced that they are interested in "Anime & Manga" comics, or "Alternative-Punk-Metal" music or travel to Afghanistan. (Yes, those are on its list of 600 interest categories.) It also built technology to allow your browser to remember that you don't want Google (or its DoubleClick unit) to remember anything about you. It is more robust than the opt-out system used by many companies that rely on cookies in browsers. These are technical feats that other ad companies said would be too hard.
Karl Wabst

Twitter tools :: BtoB Magazine - 0 views

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    With Twitter firmly established as the "conversation place to be," marketers are beginning to look for where they fit in. And that means tools. For the uninitiated, Twitter is a service that lets individuals exchange 140-character messages-via computer or mobile device-with groups of "followers." The result is a fast-and-loose, multidimensional conversation that falls somewhere in between blogging and text messaging, happening in real time between millions of users around the world. Luckily, the Web interface for Twitter.com is just the start of many ways to interact with and glean intelligence from Twitter conversations. There is big potential value for tapping into the Twitter-stream for insights into what customers are saying about your company's brand and its market. "Millions are leaning on Twitter pretty hard as a way to network and communicate with contacts new and old," said John Jatsch, a social marketing expert and operator of Duct Tape Marketing. He added that marketers have many options for how to use Twitter, including connecting with customers, monitoring conversations and testing new ideas. To use Twitter to its fullest, b-to-b marketers should consider using the following handful of tools and services: ??Twitter clients. It doesn't take long for most Twitter users to move beyond using Twitter.com to post and monitor their posts or "tweets." There are much more powerful tools at your disposal for reading, filtering, searching and posting to Twitter.com. The list of Twitter clients includes popular Mac client Twitterific; Adobe Air-based clients such as Twhirl, Tweetr and Spaz; Firefox add-ons like Twitterfox and TwitBin; and software that lets you track multiple social engines-such as Facebook, FriendFeed and even instant messaging as well as Twitter-like Digsby and AlertThingy. A new client receiving a lot of buzz is TweetDeck, which features a huge but customizable user interface that makes it easier to track posts, re
Karl Wabst

Cable Companies Target Commercials to the Audience - NYTimes.com - 0 views

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    The advertiser's dream of sending a particular commercial to a specific consumer is one step closer to reality as Cablevision Systems plans to announce the largest project yet using targeted advertising on television. Beginning with 500,000 homes in Brooklyn, the Bronx and some New Jersey areas, Cablevision will use its targeting technology to route ads to specific households based on data about income, ethnicity, gender or whether the homeowner has children or pets. The technology requires no hardware or installation in a subscriber's home, so viewers may not realize they are seeing ads different from a neighbor's. But during the same show, a 50-something male may see an ad for, say, high-end speakers from Best Buy, while his neighbors with children may see one for a Best Buy video game. "We have, as an industry, been talking about this since the beginning of time," said Matt Seiler, the global chief executive of the media firm Universal McCann, a part of the Interpublic Group. "Now we've got it in 500,000 households. This is real." The potential of customized ads worries some privacy advocates, despite the assurance of cable companies that they maintain anonymity about the households. "We don't have an objection to advertising that is targeted to demographics," said Marc Rotenberg, the executive director of the Electronic Privacy Information Center, a civil liberties group in Washington. But, he said, there is a need to show "that they can't be reverse-engineered to find the names of individuals that were watching particular shows." Cablevision says it segments its subscribers only by demographics, so that an advertiser can divide ads among various groups: General Motors, for example, could send an ad for a Cadillac Escalade to high-income houses, a Chevrolet to low-income houses, and one in Spanish to Hispanic consumers. Cablevision matches households to demographic data to divide its customers, using the data-collection compa
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