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The Supreme Court upheld a U.S. government crackdown on profanity on television, a policy that subjects broadcasters to fines for airing a single expletive blurted out on a live show. In its first ruling on broadcast indecency standards in more than 30 years, the high court handed a victory on Tuesday to the Federal Communications Commission, which adopted the crackdown against the one-time use of profanity on live television when children are likely to be watching. The case stemmed from an FCC decision in 2006 that found News Corp's Fox television network violated decency rules when singer Cher blurted out an expletive during the 2002 Billboard Music Awards broadcast and actress Nicole Richie used two expletives during the 2003 awards. No fines were imposed, but Fox challenged the decision. A U.S. appeals court in New York struck down the new policy as "arbitrary and capricious" and sent the case back to the FCC for a more reasoned explanation of its policy.

WASHINGTON -- For more than a year, the nation's largest cable companies have been staking their hopes to thrive in a data-driven, interactive advertising market on Canoe Ventures. Born Project Canoe, the venture aims to cull the vast troves of data that cable companies have about their customers, from subscriber demographics to the clicks of a remote control, to bring Web-like ad targeting to the television platform. Here at the Cable Show, the annual conference hosted by the National Cable and Telecommunications Association, Canoe CEO David Verklin proclaimed that his firm is ready for prime time, with its first product set to roll out in the next six weeks. "We're going to turn television into a platform," Verklin said in a panel discussion with several cable executives. Canoe's forthcoming product, called community addressable messaging, will enable an advertiser running a national TV campaign to customize it with local insertions to reach targeted demographics defined by data supplied from the cable providers. Verklin hailed it as the first application of local insertion technology to a national campaign.

The advertiser's dream of sending a particular commercial to a specific consumer is one step closer to reality as Cablevision Systems plans to announce the largest project yet using targeted advertising on television. Beginning with 500,000 homes in Brooklyn, the Bronx and some New Jersey areas, Cablevision will use its targeting technology to route ads to specific households based on data about income, ethnicity, gender or whether the homeowner has children or pets. The technology requires no hardware or installation in a subscriber's home, so viewers may not realize they are seeing ads different from a neighbor's. But during the same show, a 50-something male may see an ad for, say, high-end speakers from Best Buy, while his neighbors with children may see one for a Best Buy video game. "We have, as an industry, been talking about this since the beginning of time," said Matt Seiler, the global chief executive of the media firm Universal McCann, a part of the Interpublic Group. "Now we've got it in 500,000 households. This is real." The potential of customized ads worries some privacy advocates, despite the assurance of cable companies that they maintain anonymity about the households. "We don't have an objection to advertising that is targeted to demographics," said Marc Rotenberg, the executive director of the Electronic Privacy Information Center, a civil liberties group in Washington. But, he said, there is a need to show "that they can't be reverse-engineered to find the names of individuals that were watching particular shows." Cablevision says it segments its subscribers only by demographics, so that an advertiser can divide ads among various groups: General Motors, for example, could send an ad for a Cadillac Escalade to high-income houses, a Chevrolet to low-income houses, and one in Spanish to Hispanic consumers. Cablevision matches households to demographic data to divide its customers, using the data-collection compa

You're watching Jon Stewart's "The Daily Show," when suddenly you see a commercial for the Mustang convertible you've been eyeing - with a special promotion from Ford, which knows you just ended your car lease. A button pops up on the screen. You click it with the remote and are asked whether you want more information about the car. You respond "yes." Days later, an information packet arrives at your home, the address on file with your cable company. This is the future of cable TV advertising: personal and targeted. Cable TV operators are taking a page from online advertising behemoths like Google Inc. to bring these so-called "addressable" ads onto the television. "It hasn't really been done on TV before," said Mike Eason, chief data officer of Canoe Ventures, a group formed by the nation's six largest cable operators to launch targeted and interactive ads on a national platform starting this summer. They're betting they can even one-up online ads because they also offer a full-screen experience - a car commercial plays much better on your TV than on your PC. As such, they hope to charge advertisers more. The stakes are high: Cable companies get only a small portion of the $182 billion North American advertising market. Eason said the cable operators, which sell local ads on networks like Comedy Central, get roughly 10 percent of the commercial time on those channels. With targeting, they are hoping to expand that. But they have to tread carefully. Privacy advocates worry the practice opens the door to unwanted tracking of viewing habits so ads can target consumers' likes or dislikes. They also fear it could lead to discrimination, such as poorer households getting ads for the worst auto-financing deals because they are deemed credit risks. "You've got to tell people you're doing it and you've got to give people a way to say no," said Pam Dixon, executive director of World Privacy Forum in Carlsbad, Calif. "Otherwise, it's just not fair."

There was no way I was ever going to convince my parents that Jimi Hendrix's music was good. More than anything, the youth culture was defined by its music. The chasm it created was called "the generation gap" a metaphor for the ideological differences that separated us. There is a new generation gap. It's not defined through music or politics or fashion, those ideas are shared much more among the generations than before. This time it's about privacy. My generation came of age thinking about "1984", the looming threat of "Big Brother" watching over all of us all of the time. It was the government or some group which would monitor all of our actions, know all our habits: who we associate with, what we watch, what buy. 1984 came and went. Nothing like "Big Brother" happened unless you count Apple computer's historic "Big Brother" commercial which ends with the slogan: "On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like "1984". They were right - 2009 is. Personal details used to be considered private. We were careful about who knew what about us and certainly didn't post pictures of our friends, families and fantasies for all to see. Privacy does not seem to be valued anymore. Giving up one's privacy has become a rite of passage. It's what you leave at the portal when you sign up for any of the social networking sites on the internet. The sites are free - as long as you don't calculate the value of your identity, demographics, viewing and buying habits to advertisers. This isn't new, the Nielsen Ratings service has been assembling viewer information since the 1950s for television advertisers, but its methods were primitive in comparison to the two way constant information gathering that's done on the internet. In March 2009, Google initiated the use of "behavioral targeting", which uses information collected on someone's web-browsing behavior, such as the pages they have visited or the searches they have made, to selec

Chris Nolter Department store proprietor John Wanamaker is famously said to have quipped, "Half the money I spend on advertising is wasted; the trouble is, I don't know which half." The founder of Wanamaker's department store is known as the "father of modern advertising." His innovations, in late 19th-century and early 20th-century Philadelphia and New York, included publishing reliable prices in advertisements, copyrighting pitches, offering money-back guarantees and hiring a full-time writer to produce ad copy. A century later, advertising professionals have gotten more sophisticated and adapted to radio, television, outdoor and digital media. Wanamaker's observation about the value and effectiveness remains profound for merchants and manufacturers, as well as for media outlets that have seen broadcasting or print-advertising dollars reduced to digital pennies. The Internet has made the amount of space that can be filled with advertising virtually infinite, while the recession has all but emptied the advertising coffers of automakers, financial services firms and real estate companies. While digital media has disrupted the traditional ad business, it also presents the tantalizing promise to answer Wanamaker's question. Prior generations of digital advertising gave us spam and banner ads that tempted us with animated mortgage holders wildly dancing on the roof of their home or prizes for whacking a mole. The new proposition is that digital ads will allow advertisers to target audiences and track their returns on investment, and provide users with advertising and content that is more relevant. More than 400 advertising networks have come into existence to sell ad space on the expanding inventory of Web sites and pages. These networks connect advertisers with online publishers, often shopping ad space that a Web site's own sales staff cannot fill. Many of the networks cater to niches, such as food, wine, cars or sports. Increasingly, they are selling access to a

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A former Miss West Virginia has won a $7.2 (NZ$12.6) million verdict against nine internet companies that tried to sell pornographic videos they falsely claimed featured her. A jury in US District Court in Clarksburg on Wednesday ordered each defendants to pay Allison Williams $800,000 for damaging the 2003 beauty queen's reputation and invading her privacy. Williams' attorney is appealing US District Judge Irene M. Kelley's decision to dismiss 28 other defendants in the United States, Australia, the Netherlands, Belgium, Cayman Islands, Canada and South Africa that allegedly took part in distributing the bogus videos. The videos surfaced in the fall of 2004. The videos show a woman that they claim to be, but isn't Williams, engaged in sex in the back of a television news truck.

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The debate on Internet privacy has begun in Congress. I had a chance to sit down recently with Representative Rick Boucher, the long-serving Virginia Democrat, who has just replaced Ed Markey, the Democrat from Massachusetts, as the chairman of the House Subcommittee looking after telecommunications, technology and the Internet. Mr. Boucher is widely regarded as one of the most technologically savvy members of Congress. As he ticked off his top priorities for his panel, most involved the pressing demands of telecommunications regulation. There is a law governing how local TV stations are carried on satellite broadcasters that needs to be renewed. There is the Universal Service Fund, which takes money from most telephone customers to pay for rural service to be improved. And there is the conversion to digital television and the investments in rural broadband to be supervised. But high on his list is a topic that is very much under his discretion: passing a bill to regulate the privacy of Internet users. "Internet users should be able to know what information is collected about them and have the opportunity to opt out," he said. While he hasn't written the bill yet, Mr. Boucher said that he, working with Representative Cliff Stearns, the Florida Republican who is the ranking minority member on the subcommittee, wants to require Web sites to disclose how they collect and use data, and give users the option to opt out of any data collection. That's not a big change from what happens now, at least on most big sites.

Facebook has been in the news a lot lately, and that's not good news for Chris Kelly, who is the chief privacy officer for Facebook, and - as we've reported - is quietly exploring a possible run for the Democratic nomination for state attorney general. Kelly was at the center of a firestorm this week regarding changes in Palo Alto-based Facebook's terms of service, which critics argued gave the social-networking site control over members' uploaded material, including photos, seemingly forever. On Wednesday, Kelly told CNN that the company will listen to complaints. The company's official blog now outlines how it has pulled back but Facebook has faced other problems that could hamper Kelly's efforts to run for a California political post. Last year, as Cnet reported, the firm reached an agreement with New York Attorney General Andrew Cuomo after an investigation of complaints that Facebook hadn't addressed consumers' complaints of "harassment and inappropriate conduct" regarding underage members. Facebook officials have said they are cooperating with law enforcement to protect their users from predators. But with the Democratic AG race already looking crowded - with San Francisco District Attorney Kamala Harris and Los Angeles City Attorney Rocky Delgadillo in the mix, among others - Democratic consultants are watching with great interest. Poke this, friends: Could this be the juicy stuff of television ads in a Democratic law-and-order race in California?

One of the nation's largest time-share companies is going to be shelling out nearly a $1 million for making phone calls to people on the national "Do Not Call" list, federal regulators said Tuesday. Westgate Resorts, based in Orlando, Fla., was named in a complaint filed on behalf of the Federal Trade Commission. The agency alleged that Westgate and two other companies placed thousands of telemarketing calls to people on the list. The FTC says Westgate has agreed to pay $900,000 to settle the charges. The commission on Tuesday also announced a $275,000 settlement with another Florida-based travel company, Accumen Management Services Inc., and its subsidiary, All in One Vacation Club, LLC. The company made telemarketing calls to consumers who had filled out entry forms for a sweepstakes to win vacation packages. Many of those called, the FTC said, were on the Do Not Call registry and did not agree to receive the telemarketing pitches for timeshares and vacation getaways. In the case of Westgate, the agency received several thousand complaints from consumers. The commission said Westgate bought phone numbers from an Internet-based lead generator that collected contact information in connection with offerings on its Brandarama.com web site. The two other companies named in the Westgate complaint are: Central Florida Investments Inc., and CFI Sales and Marketing, LLC., which both did telemarketing for Westgate. The combined fines of $1.17 million will go to the U.S. Treasury. Calls to Westgate and Accumen seeking comment were not immediately returned. The latest enforcement actions bring to 40 the number of Do Not Call cases the government has filed against companies since the registry began in June 2003. The biggest case to date involved satellite television provider DirecTV Inc., which paid a $5.3 million settlement. More than 167 million phone numbers have been placed on the Do Not Call registry.

Reports on Tuesday of a New Zealand man who purchased a secondhand MP3 player containing the personal information of U.S. soldiers highlighted the federal government's continuing inability to protect private information on unauthorized, third-party storage devices. New Zealander Chris Ogle bought a used MP3 player in Oklahoma about a year ago, according to New Zealand's public television station, ONE News. A few weeks ago, when he plugged the player into his computer to download a song, Ogle found 60 military files stored on the device, which included names, addresses, and phone and Social Security numbers of U.S. soldiers. The files also contained what appears to be a mission briefing and lists of equipment deployed to Iraq and Afghanistan. Most of the files are dated 2005. ONE News reported that some of the phone numbers on the player are still active. "The more I look at it, the more I see and the less I think I should be," Ogle told ONE News. Ogle offered to return the MP3 player to U.S. officials if requested. Privacy experts say the breach is just the latest example of the federal government's inability to manage the security risk posed by removable storage devices. In November the Defense Department banned the use of removable storage devices after reports that hardware that can be inserted into a USB drive could infect the computer with viruses and worms. A Pentagon spokesman said the military is aware of the latest report form New Zealand, but does not know of any action the department has taken. Michael Maloof, chief technology officer for the information security firm TriGeo Network Security in Post Falls, Idaho, said individuals do not view devices like MP3 players as computers that can store large amounts of private data. "Myself and security experts have been saying for some time that phones and MP3 players are really mass storage devices," he said. The military should "ban all mass storage devices. It may make some people unhappy, but you see the

Across the country, many major-college athletic departments keep their NCAA troubles secret behind a thick veil of black ink or Wite-Out. Alabama.Cincinnati. Florida. Florida State. Ohio State. Oklahoma. Oregon State. Utah. They all censor information in the name of student privacy, invoking a 35-year-old federal law whose author says it has been twisted and misused by the universities. Former U.S. Sen. James L. Buckley said it's time for Congress to rein in the Family Educational Rights and Privacy Act, which he crafted to keep academic records from public view. A six-month Dispatch investigation found that FERPA, as it's commonly called, is a law with many conflicting interpretations. And that makes it virtually impossible to decipher what is going on inside a $5 billion college-sports world that is funded by fans, donors, alumni, television networks and, at most schools, taxpayers.

Abortion has long been a misguided litmus test for the Supreme Court - but privacy rights?

Supreme Court nominee Judge Sonia Sotomayor's views on abortion and privacy rights are coming into the spotlight as attention turns to her confirmation. NARAL Pro-Choice America is urging senators to make sure Sotomayor is questioned on Roe v. Wade and privacy rights during her confirmation hearings. President Barack Obama is pro-choice, but Sotomayor's views are not known. The White House was asked yesterday if the president asked Sotomayor about abortion or privacy rights. A spokesman says the president did not specifically ask that question. The discussion comes as supporters and opponents of Sotomayor's nomination are taking their message to the airwaves. A coalition of liberal groups has unveiled a television advertisement in favor of Sotomayor's confirmation touting her extensive resume, while a conservative group calling itself the Judicial Confirmation Network has put out its own ad, charging Sotomayor will push a liberal agenda based on her gender and racial background. The White House is hoping Sotomayor will get the green light before the Senate goes on recess in August. Republicans are signaling they will not delay Sotomayor's confirmation, but will scrutinize her legal philosophy and some of her past decisions as a judge.

It's not exactly what anyone might expect to find at a garbage dump in Ghana. Journalism students from the University of British Columbia discovered intact hard drives containing secret international security data and personal information at a digital dumping ground in Ghana, said their teacher, Peter Klein. Mr. Klein, a producer for the PBS television program Frontline and an Emmy Award winning journalist, said the drives included information about U.S. Homeland Security and Pentagon defence contracts as well as social security numbers, credit card numbers, and family photos. The dumps are frequented by criminal gangs in the country, he said. The findings are part of a project by Mr. Klein's graduate students investigating electronic waste, or e-waste. The team also travelled to Guiyu, China, and India, piecing together the afterlife of discarded computers, drives and parts. To find out if cyber criminals could get information stored on the computers, the students bought several hard drives from vendors near the Ghana dumps to test at home in Vancouver. One of the drives came from Northrop Grumman, a large U.S. military contractor. It contained "details about sensitive, multimillion-dollar U.S. government contracts" as well as contracts with the defence intelligence agency and NASA, according to a synopsis of the project on the PBS website.

The website for the popular children's television show "Curious George" was compromised this week to serve malware to visitors, according to researchers at web security vendor Purewire. The site, which is run by the Public Broadcasting Service (PBS), was propagating malware from at least Monday until Thursday, Nidhi Shah, research scientist at Purewire, told SCMagazineUS.com on Friday. It is not clear how hackers were able to break into the site, but it is possible that they obtained the credentials to an FTP account or exploited an SQL injection vulnerability, Shah said.