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Anne INF6107

Analyzing the ROI of Social Media Marketing | Social Media Today - 1 views

    • Anne INF6107
       
      ROI = Return On Investment (Retour sur l'investissement)
  • more than four in ten Americans hear about or read tweets almost every day in media.
  • The “Social Habit” is defined as “the tendency to visit social media websites a few times per day.
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  • 2. Twitter draws new active users
  • 3. Approximately 40% of American people hear about tweets through traditional mass media
  • 1. Almost 58 million Americans visit social media networks every day.
  • 4. Brand following behavior in social sites doubled over the past two years
  • 5. Facebook is the dominant platform for brand following behavior
  • well known territory
    • Anne INF6107
       
      Ce sont des personnes de confiance et parfois des autorités cognitives.
  • strongly inclined to trust the opinion of their friends
  • more convenient and visually interesting interface that other platforms have
  • You may also reward dedicated subscribers and attract the new ones providing significant discounts on goods and services you offer
  • increase your brand visibility on Facebook.
  • 6. Young Facebook users have lots of friends
  • to increase the number of your subscribers on Facebook, consider giveaways and providing entertaining content.
  • those who are “silent” or newcomers may not communicate via social media but still, they are able to hear you and can be useful to your business.
  • 7. Nearly one-quarter of social networking users use “Daily deals” sites and services
  • 8. One third of social networking users are “Silent”
  • Groupon’s business model is pretty doubtful. But from the customers’ point of view, everybody likes special deals.
  • 9. “Check-In” Behavior Stalls
  • if your marketing strategy is based on location, try to attract new customers with special deals and discounts.
Marysol Rouzier

Module 5-billet 2 : Using social media to facilitate change - 0 views

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    Social media can help to create the urgency needed for employee to comprehend the change and share the vision. It is also a great tool to monitor employees' reactions to change and adapt the strategy accordingly!
Eric Kandja

TaggedFrog - Cool File Tagging App for Windows - 0 views

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    " The adoption of tags on the internet has almost become a prerequisite on any blog, website or social networking site. The ability to simply add a keyword to anything allows for much better organization and easier searching when something needs to be referenced in the future."
Caro Mailloux

Activité-A, partage de lien 3: Is It Time to Finally Ditch Your Paper Busines... - 3 views

    • Caro Mailloux
       
      Intéressante initiative!
  • In another nice perk, LinkedIn also integrates that person’s information from his or her profile on the network.
  • LinkedIn announced an alternative that avoids the lack-of-a-standard conundrum by essentially digitizing an analog card.
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  • where Mashable regularly contributes articles about leveraging social media and technology in small business.
  • Viswanathan says that 10 billion business cards are printed annually — that’s more than one for every person on Earth. As great as LinkedIn’s solution is to the business card dilemma, you’ll note that CardMunch still requires one of the parties to have a standard business card
  • Until that comes to pass, though, there are a few good options for businesspeople who want to set aside their business cards, once and for all.
  • Cardcloud lets you create a digital card that you can email to your prospective contact.
  • a great solution like the Bump app
    • Caro Mailloux
       
      La parution présent une application pour IPhone crée par LinkeIn dans le but de faciliter le partage d'informations et la création de liens professionnels (autrefois concrétisés par le partage de carte d'affaires). L'auteur présente également d'autres solutions (CardCloud, Bump). L'auteur est Todd Wasserman. Le tout a été publié le 22 janvier 2012 à 12h30pm.
Caro Mailloux

Activité-A, partage de lien 7: Ease Transition To Facebook Timeline With Thes... - 0 views

  • The news that Facebook’s timeline will become the official standard has many people feeling pressure
  • And with that comes great responsibility in how you want to be perceived online
  • Enjoy the opportunity to try the timeline features. Just don’t take too much time doing it. Take it from someone who knows.
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  • This is a valuable tool and another new feature that took up a lot of my time. But it didn’t have to.
  • So use the seven day feature, especially if you’re an active Facebook user and want to review and adjust years worth of previous posts.
  • I always felt like Facebook only showed a portion of my life to my friends. The timeline provides a more fully rounded picture.
  • Use the seven-day preview period before making your timeline active.
    • Caro Mailloux
       
      Le texte aborde l'importance de notre propre présentation sur le nouvel interface sur Facebook appelée Timeline. L'auteure donne des conseils de gestion pour la transition du profil actuel vers Timeline. Utile! L'auteure est Jennifer Moire et l'article a été publié le 1er février 2012 vers 12h32 pm.
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    Le texte aborde l'importance de notre propre présentation sur le nouvel interface sur Facebook appelée Timeline. L'auteure donne des conseils de gestion pour la transition du profil actuel vers Timeline. Utile! L'auteure est Jennifer Moire et l'article a été publié le 1er février 2012 vers 12h32 pm.
0000 0000 Sébastien D.

Defining Social Personalities | Social Media Today - 0 views

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    "Social Media Marketing, Content, Community, Marketing, Social Media, Social NetworksWe're moving into the era of social context. Technology will get us there very soon to deliver personalized and individualized experiences between humans and brand marketers, delivering real time opportunities to speak human to human, as it should be."
0000 0000 Sébastien D.

Convert Curiosity Into Customers | Social Media Today - 1 views

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    "We all know at any one point in time, there are millions of people searching, learning and sharing content online. When prospects are in this 'early discovery' phase, their minds are at their most open to connecting and receiving guidance from industry influencers like you! Here is a sure-fire strategy to catch these curious researchers at the perfect time, bring them into your network of influence, and mould them into prospects that are ready to buy."
Harry Sahyoun

Do we need copyright? - 1 views

  • Yet we are trained to hold copyright as a natural right. People who infringe on copyright are labelled as pirates, thieves. We are told that they literally steal from hard-working creators.
  • Fourth myth: We know that copyright makes us collectively better off. The evidence points in the opposite direction. Germany had weak copyright laws up until the Copyright Act of 1901. Yet, maybe because of these weak laws, it became a literary and scientific power: (…), only 1,000 new works appeared annually in England at that time – 10 times fewer than in Germany – and this was not without consequences. Höffner believes it was the chronically weak book market that caused England, the colonial power, to fritter away its head start within the span of a century, while the underdeveloped agrarian state of Germany caught up rapidly, becoming an equally developed industrial nation by 1900. (No Copyright Law The Real Reason for Germany’s Industrial Expansion? by Frank Thadeusz)
  • Without copyright, authors would not get paid.
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  • Similarly, Japan, Korea and Taiwan have maintained weak intellectual property regimes. It is believed that this was a key factor to explain
  • My position: I see no justification for copyright. I am effectively a writer: I write lecture notes, research articles and blog posts. I get paid without relying on copyright. Instead, I have patrons: funding agencies, students, and blog readers. But if we insist on having copyright, it should at least be limited to a short term (say 5 years or less).
    • Harry Sahyoun
       
      Copyright_Openness_collective_knowledge_conflicting_phenomena
    • Harry Sahyoun
       
      1-étoile
    • Harry Sahyoun
       
      Activité-A
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    Yet we are trained to hold copyright as a natural right. People who infringe on copyright are labelled as pirates, thieves. We are told that they literally steal from hard-working creators.
Harry Sahyoun

Gangs move between streets and social media - 0 views

  • For monitoring gang activity, police have a free intelligence-gathering tool at their disposal: social media. This is just one example from Newport Virginia.
  • “From the perspective of police investigators, this is an intelligence gold mine because this is open source information,” Knox said. “It’s due diligence for any police department to take that stuff seriously.”
  • But social media alone doesn’t finish the investigation, as police have to corroborate and confirm any information, Spencer said. To use Facebook information in court, police also need to file search warrants.
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  • Division. “It just confirms what we already know.”
  • Police
  • “From the perspective of police investigators, this is an intelligence gold mine because this is open
    • Harry Sahyoun
       
      intelligence_Action_Versus_Reflection_Biais_Danger_Misguided_Intellegence_Vie_Privé_Démocracie
    • Harry Sahyoun
       
      1-étoile
    • Harry Sahyoun
       
      Activitié-A
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    Web Social "From the perspective of police investigators, this is an intelligence gold mine because this is open source information," Knox said. "It's due diligence for any police department to take that stuff seriously."
Pierre Beaudoin

Search Results web social - 1 views

  • Fourth myth: We know that copyright makes us collectively better off. The evidence points in the opposite direction. Germany had weak copyright laws up until the Copyright Act of 1901. Yet, maybe because of these weak laws, it became a literary and scientific power: (…), only 1,000 new works appeared annually in England at that time – 10 times fewer than in Germany – and this was not without consequences. Höffner believes it was the chronically weak book market that caused England, the colonial power, to fritter away its head start within the span of a century, while the underdeveloped agrarian state of Germany caught up rapidly, becoming an equally developed industrial nation by 1900. (No Copyright Law The Real Reason for Germany’s Industrial Expansion? by Frank Thadeusz)
  • Fifth myth: Without copyright, authors would not get paid.
  • Open access
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  • Stop Online Piracy Act (SOPA) which would allow the government to shut down web site that is suspected of violating copyright. Using SOPA, a publisher could have a repository of research papers shut down. While at it, the publishers are also promoting a bill, the Research Works Act which would make it illegal for government agencies to require open access from publicly funded researchers.
  • we finally get a hint at why it is so hard it is to open up science: the business of science has become intertwined with businesses like the publishing business.
  • Do we need copyright? The concept of property is a social construction
    • Harry Sahyoun
       
      Copyright Versus Oneness of collective knowledge a conflicting phenomena
    • Harry Sahyoun
       
      Activité-A
  • First myth: Copyright is meant primarily to protect authors.
    • Harry Sahyoun
       
      3-étoiles
  • My position: I see no justification for copyright. I am effectively a writer: I write lecture notes, research articles and blog posts. I get paid without relying on copyright. Instead, I have patrons: funding agencies, students, and blog readers.
  •  
    Yet we are trained to hold copyright as a natural right. People who infringe on copyright are labelled as pirates, thieves. We are told that they literally steal from hard-working creators.
Harry Sahyoun

Canada et l'Organisation des Nations Unies: les lois et la perspicacité pour ... - 0 views

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    Canada et les Nations Unies ont établi des traités pour aider les socités de résoudre ce dilemme, mais comment faire? Canada and the United Nations have established treaties to help socités to solve this dilemna, but how-to?
anonymous

Microsoft Word - HT06 Cameron 060611.doc - Hypertext2006.pdf - 0 views

  • Despite these individual contributions (which we will revisit in more detail in Section 2), to fully understand tagging systems we believe a holistic approach is necessary. Walker [24] describes tagging as “feral hypertext”, a structure out of control, where the same tag is assigned to different resources with different semantic senses, and thus associates otherwise unrelated resources. However, by considering the entire model, computer systems could make inferences that “domesticate” (to use Walker’s terms) these “feral” tags. For example, tag semantics and synonyms could potentially be inferred by analyzing the structure of the social network, and identifying certain portions of the network that use certain tags for the same resource, or related resources, interchangeably. These tags may be synonymous
  • Different designs and user incentives can have a major influence on the usefulness of information for various purposes and applications, and in a reciprocal fashion, on how users appropriate and utilize these systems. The design of the system may solicit tagging useful for discovery, retrieval, remembrance, social interaction, or possibly, all of the above
  • Other likely explanations for the observed correlation between social connection and common tag usage may be found in the descriptive categories of sociolinguistics which studies how different geographic and social formations structure the coherence and diffusion of semantic and syntactic structures in various ”lects” within a larger sociolinguistic system. Some of these example lects include: dialect (a lect used by a geographicallydefined community); sociolect (a lect used by a socially defined community); ethnolect (a lect spoken by a particular ethnic group); ecolect (a lect spoken within a household or family); and idiolect (a lect particular to a certain person). If we conceptualize social tagging systems within the theoretical frame of sociolinguistics, these and other “lects” seem especially applicable to understanding and classifying the apparent isomorphism between social and linguistic structures we observed in Flickr. The structures, changes, and diffusion within and amongst various “lects” in social tagging systems will likely have similar patterns to those found in social network analyses and in sociolinguistic language maps.
mabeltv

Three problems with Facebook's plan to kill hate speech using AI - MIT Technology Review - 0 views

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    " "I am optimistic that over a five-to-10-year period we will have AI tools that can get into some of the linguistic nuances of different types of content to be more accurate," said the Facebook CEO, who was called to testify after the scandal around Cambridge Analytica's misappropriation of personal data belonging to millions of users."
travelmaniac

BBC - Future - Is social media bad for you? The evidence and the unknowns - 0 views

  • of two hours every day sharing, liking, tweeting and updating on these platforms,
  • conclusive findings are limited
  • our feeds often resemble an endless stream of stress.
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  • women reported being more stressed than men
    • travelmaniac
       
      worth going further into detail ...
  • modestly lower levels” of stress.
    • travelmaniac
       
      inconclusive then ...
  • lower moods after using Facebook for 20 minutes compared to those who just browsed the internet
  • hey saw it as a waste of time.
  • people who report using seven or more social media platforms were more than three times as likely as people using 0-2 platforms to have high levels of general anxiety symptoms. 
  • unclear if and how social
    • travelmaniac
       
      inconclusive
  • higher levels of depressive symptoms among those who reported having more negative interactions.
  • threefold risk of depression and anxiety among people who used the most social media platforms
  • how social media can be used to diagnose depression
    • travelmaniac
       
      extremely interesting !!!
  • inhibit the body’s production of the hormone melatonin, which facilitates sleep
  • tweeting may be harder to resist than cigarettes and alcohol,
  • that excessive usage was linked to relationship problems, worse academic achievement and less participation in offline communities
  • iewing other people’s selfies lowered self-esteem
  • When Facebook users compare their own lives with others’ seemingly more successful careers and happy relationships, they may feel that their own lives are less successful in comparison.”
  • The more time people spent on the site, the worse they felt later on, and the more their life satisfaction declined over time.
  • an help boost their well-being.
  • well-being are ambiguous
  • Women spent much more time on Facebook then men,
  • xperienced significantly more jealousy when doing so.
  • a third said social media made them feel negative emotions – mainly frustration – and envy was the main cause
  • social media affects people differently, depending on pre-existing conditions
    • travelmaniac
       
      ne fait qu'accélérer un trait de caractère déjà présent
  • excessive use
  • because clearly it brings myriad benefits to our lives.
edabou

Reinventing Discovery | Michael Nielsen - 0 views

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    Reinventing Discovery by Michael Nielsen on October 9, 2011 I'm very excited to say that my new book, "Reinventing Discovery: The New Era of Networked Science", has just been released! The book is about networked science: the use of online tools to transform the way science is done. In the book I make the case that networked science has the potential to dramatically speed up the rate of scientific discovery, not just in one field, but across all of science. Furthermore, it won't just speed up discovery, but will actually amplify our collective intelligence, expanding the range of scientific problems which can be attacked at all.
Pure Money Making

Social media ranking - 1 views

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    Are you on top? Use this tool to see where you rank among your social peers! Enter your link's details in the form below, and submit to see your rank. Alternatively, if you are not satisfied with your rank, you can also submit to the services, using their buttons as provided here.
Anne INF6107

Blogging is More Important Today than Ever Before | Social Media Today - 1 views

    • Anne INF6107
       
      L'importance d'avoir un blogue dans les entreprises est plus grande que jamais. La visibilité que peut acquérir une organisation est fort intéressante, mais il faut savoir être présent sur le web et utiliser des mots clés pour maximiser les effets.
  • powerful online presence in order to stand out among your competitors.
  • huge opportunity to increase your company’s visibility and therefore increase your digital reach—your potential client base and your bottom line.
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    • Anne INF6107
       
      3 raisons d'engager un professionnel: 1. Il sait utiliser les mots pour capturer l'attention de l'audience. 2. Il comprend qu'un blogue est un aspect important pour la visilibité, mais pas suffisant seul. 3. Il permet de sauver du temps, MAIS il faut s'assurer de bien former le professionnel pour qu'il représente adéquatement l'entreprise.
  • emphasis on keywords
  • utilizing blogging (in addition to other digital reach methods) to increase their digital presence and inevitably increase their bottom line.
  • important to understand that you must play an integral role in educating the blogger on your industry
carolinebcourcy

The Truth About Kids And Social Media | Fast Company | Business + Innovation - 0 views

  • This is where parents and educators need to think long term and recognize that kids are building a personal brand from an early age.
  • Their digital footprint will have an impact on their future.
  • Universities want to recruit the students that they believe will best represent the university, both online and offline, while in school and beyond. Students with a robust social media presence and clearly defined personal brand stand to become only more influential. These students are positioned to become leaders in their respective fields, which will reflect positively on the university social communication word of thumb. Additionally, the recruiter has full access to who the applicant associates himself or herself with by who they’re following and engaging with. It’s a sneak (organic) peek into the life of the applicant.
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    • carolinebcourcy
       
      Les jeunes bâtissent leur image (personal brand) sur les médias sociaux dès un très jeune âge et les traces qu'ils laissent en ligne auront un impact sur leur futur. L'article stipule que les universités (et les employeurs) cherchent des étudiants et employés qui représentent bien les valeurs de l'institution et que la présence de ceux-ci sur les médias sociaux pourrait les avantager, s'ils ont un réseau bien construit qui les positionne en tant que leader …
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    Luc Jr. cet article pourrait vous intéresser, il est en lien avec votre dernière publication sur votre blogue.
Normand Lavoie

Activité A : Social Media's Impending Flood of Customer Unlikes - Brian Soli... - 0 views

  • It's time for brands to rethink their approach in social media.
  • 55-percent of Facebook users reported liking a brand and then later deciding they no longer wish to see the company's posts.
  • In order to redesign social programs to deliver value to customers and avoid getting culled from a social stream, businesses will need a better understanding of consumer wants and expectations.
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    Une réflexion intéressante portant sur l'utilisation des médias sociaux dans la promotion des marques des grandes entreprises. Auteur : Brian Solis Article publié le 21 septembre 2011.
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