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marianne newby

Google Ads Vs Facebook Ads Vs LinkedIn Ads - A Cost Per Click Advertising Comparison | ... - 0 views

    • marianne newby
       
      Comment fonctionne la publicité dans google, facebook et Linkedin? Combien coute une publicité sur Facebook, combien de temps est-elle disponible? autant de questions auxquelles l'article de façon simple et bien documenté répond
anonymous

Do Consumers Believe in Advertising? - 0 views

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    La publicitén'est pas aussi simple qu'un slogan accrocheur. Alors que les industries dérivent de l'imprimé vers la frontière digitale, les entreprises doivent savoir quels publics sont plus réceptifs à certaines méthodes.
anonymous

Social Media Advertising Dollars Should be Spent on Making Content | Social Media Today - 1 views

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    Une récente étude prédit que d'ici 2017, le montant dépensé en publicité dans les médias sociaux dépassera les 11 milliards de dollars, une croissance significative comparé aux 4,7 milliards en 2012.
anonymous

Facebook Advertising Ecosystem - Business Insider - 0 views

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    La publicité sur Facebook est devenue plus sophistiquée, variée et riche en données. Facebook a mis en œuvre une série de nouveaux formats opublicitaires dans la dernière année et propose désormais au moins sept grandes façons de faire de la publicité sur la plate-forme.
anonymous

Facebook executive: advertisers need to control consumer data | Media | guardian.co.uk - 0 views

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    Article intéressant faisant suite au précédent article partagé. Mark D'Arcy indique que les entreprises et publicitaires doivent, comme les côtes Nielson, changer la manière de calculer la popularité d'une campagne. Ils doivent trouver des manières de calculer la popularité au travers des plateformes de médias sociaux.
Cesar Villamizar

Advertising Analytics 2.0 - Harvard Business Review - 1 views

  • Many of the world’s biggest multinationals are now deploying analytics 2.0, a set of capabilities that can chew through terabytes of data and hundreds of variables in real time.
mabeltv

Lurker marketing. The next evolution in advertising? - Digital Leadership Associates - 2 views

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    "Is tagging people on social the new spam?" - Tim Hughes
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    "If somebody had run in and talked endlessly about their company, or tried to sell me something, my partner and i would have made our excuses and got another drink. It's no different on-line as it is off-line."
mabeltv

Facebook bug affected 14 million people's privacy settings - 0 views

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    "The advertising giant wants you to believe that you're in control of what data you share, and who you share it with. We know that's mostly an illusion built upon conflating the photos you upload with the information the company collects on you. And now, for approximately 14 million people, even that illusion has been shattered.  "
travelmaniac

7 Helpful Social Media Writing Tips For Businesses - 0 views

  • The reality is that social media can be considered to be one of the most massive advertising platforms in existence
  • Knowing the Target Audience
  • To the Point
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    Lorsque les média sociaux dépassent largement le désir de communiquer pour constituer un outil puissant de marketing
anonymous

▷ Comment booster son marketing d'influence ? | Webmarketing & co'm - 2 views

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    L'influence passe par les médias sociaux et le "native advertising"
mayoralrossy

Meta's digital advertisement market share expected to decline over next year - 0 views

https://www.cnbc.com/video/2022/03/23/metas-digital-advertisement-market-share-expected-to-decline-over-next-year.html

activite-a 2-étoiles

started by mayoralrossy on 02 Apr 22 no follow-up yet
King Hippo

10-What is Web 3.0? Semantic Web & other Web 3.0 Concepts Explained in Plain English - 1 views

  • Web 3.0 – This will be about semantic web (or the meaning of data), personalization (e.g. iGoogle), intelligent search and behavioral advertising among other things.
    • King Hippo
       
      Web 3.0 : this will be about semantic web (or meaning of data).
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    de delicious les concepts du web 3.0
Luc Jr.

Twitter Opens Advertising to All: Here's How it Works - 0 views

    • Luc Jr.
       
      Une nouvelle dimension de Twitter s'ouvre au grand public: le marketing. La promotion de tweets, jusque là réservée à un certain groupe d'invités, devient maintenant disponible à tout un chacun. Ce qui en soi est une bonne chose. Par contre, il faudra surement s'attendre à une invasion de tweets publicitaires et probablement trouver le moyen de pouvoir les filtrer avant qu'ils ne deviennent trop envahissants.
0000 0000 Sébastien D.

Convert Curiosity Into Customers | Social Media Today - 1 views

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    "We all know at any one point in time, there are millions of people searching, learning and sharing content online. When prospects are in this 'early discovery' phase, their minds are at their most open to connecting and receiving guidance from industry influencers like you! Here is a sure-fire strategy to catch these curious researchers at the perfect time, bring them into your network of influence, and mould them into prospects that are ready to buy."
Grégory Hallé Petiot

Social Media: Most Dramatic Change in Twitter Culture in 2010 - Advertising Age - Media... - 0 views

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    Un changement de culture chez Twitter au niveau du Entertainment fait quelques déçus. de Simon Dumenco
mabeltv

Snapchat Outlines Snap Ads Best Practices in New Video | Social Media Today - 0 views

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    "Snap Inc. recently published a new video which provides an overview of the entire Snap ads process, including best practices, presentation options and notes on their newer ad formats (including Story Ads)."
travelmaniac

Facebook users who quit the social network for a month feel happier 31/01/2019 - 0 views

  • weets that were retweeted by people they don’t follow are now showing in their timeline
  • mislabeling the “social proof” tag on Retweets.
  • organization that peddled fake news.
  • ...11 more annotations...
  • manipulate people.
  • massive advertising platforms in existence.
  • have given rise to significant data protection concerns
  • what happens when people step back from Facebook for a month.
  • an hour of Facebook use each day. A
  • deactivating their account for a month,
  • leaving Facebook correlated with improvements on well being measures.
  • instead spending more time to offline activities like spending time with friends and family (good) and watching television
  • Overall the group reported that it spent less time consuming news in general
    • travelmaniac
       
      donc Facebook est considéré comme une source d'information ...
  • improved subjective well-being
  • the fact remains that we mostly have no idea what our online habits are doing to our brains and behavior.
Pure Money Making

Social media ranking - 1 views

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    Are you on top? Use this tool to see where you rank among your social peers! Enter your link's details in the form below, and submit to see your rank. Alternatively, if you are not satisfied with your rank, you can also submit to the services, using their buttons as provided here.
fatimanta14

YouTube Shares Tips on How Creators Can Optimize for Connected TV Viewing | Social Medi... - 0 views

  • That presents a unique opportunity for creators and advertisers to align with more traditional, and more embedded viewer engagement processes – but in order to make the most of the bigger screen format, you need to consider how your content appears to TV viewers, and what you can do to optimize for it.
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    La télévision connectée est le segment d'audience qui connaît la croissance la plus rapide pour YouTube, de plus en plus de personnes souhaitant consommer du contenu YouTube sur leur téléviseur domestique.
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