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Anne INF6107

Facebook: Understanding the Business Benefits | Social Media Today - 1 views

    • Anne INF6107
       
      Il devient de plus en plus important pour les entreprises d'être présents sur les médias sociaux afin de se rapprocher de la clientèle. Il faut toutefois s'assurer de répondre à tous les commentaires mis en ligne par les usagers. Facebook permet justement de créer une communauté de client et représente un outil efficace pour aider les ventes.
  • As a rule, no one wants constant hard sell filling up their timeline. The key to successful use of Facebook for businesses lies in your ability to engage followers, listen to them and to balance the content you are publishing.
  • no one wants constant hard sell filling up their timeline
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  • Facebook is all about engagement and adding value.
  • create and grow an engaged community of customers and potential sales leads.
    • Anne INF6107
       
      Ça ne sert à rien d'acheter des "likes". Il faut plutôt engager une conversation bidirectionnelle et capter l'attention des usagers pour les intéresser aux produits et les acquérir comme client.
  • The real value of Facebook comes in the form of genuine fans, which should largely be made up of existing and potential customers – these fans are receptive sales leads and so have an intrinsic value, making it worthwhile to invest your time into engaging them.
  • regularly monitoring interactions.
  • your goal is to ensure that they see something they are interested in, resulting in a desirable action, such as clicking through to your website.
  • crafting two-way conversations
  • Stay away from being too controversial, you don’t want to polarise or alienate people
Jean-Baptiste Coubès

Target Your Next Employer With a Personal Ad - Marketing and Sales Jobs News and Advice - 0 views

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    Il existe un moyen supplémentaire de rechercher du travail : la publicité ciblée via les réseaux sociaux. Il suffit de créer une publicité avec un CV, puis les futurs employeurs pourront cliquer dessus et obtenir vos coordonnées ou arriver sur votre site Web ... (Chris Prentice - FINS.com)
rimhmani

How to Pick the Right Social Platforms to Grow Your Sales - It's Infographics - 0 views

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    Les Medias Sociaux peuvent générer des VENTES
tohmea

Otter.ai lance un outil d'IA générative pour aider les commerciaux à augmente... - 0 views

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    OtterPilot for Sales peut transcrire les appels, fournir des informations, identifier les actions à entreprendre et se synchroniser automatiquement avec les principaux outils de CRM et de productivité.
anonymous

Facebook Revenue Rises 40% as Mobile Ad Sales Strengthen - WSJ.com - 1 views

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    Article qui démontre comment le géant Facebook a réussi à faire plus d'argent au dernier trimestre en munissant les annonceurs d'outils pour la version mobile du site. JE crois qu'on voit la comment le web social doit de plus en plus se diriger vers les outils mobiles.
adil abdeladim

Understanding social media in China - McKinsey Quarterly - Marketing & Sales - Digital ... - 0 views

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    Comment le gouvernement chinois bloque et controle l'accès à l'information (Facebook, Twitter, Youtube). Cette article aide à comprendre comment les chinois apercoivent le web social .
0000 0000 Sébastien D.

Convert Curiosity Into Customers | Social Media Today - 1 views

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    "We all know at any one point in time, there are millions of people searching, learning and sharing content online. When prospects are in this 'early discovery' phase, their minds are at their most open to connecting and receiving guidance from industry influencers like you! Here is a sure-fire strategy to catch these curious researchers at the perfect time, bring them into your network of influence, and mould them into prospects that are ready to buy."
rosemaliza5

What is SEO and What Does it Mean for eCommerce Businesses | Digitoly - 1 views

  • Every shop needs customers who buy from that shop. In traditional brick and mortar establishments, the numbers of customers were limited to a specific area.The competition was also very less because of the very few shops selling the same or similar products in the vicinity.
  • SEO helps increase the organic search traffic to your website. This way SEO connects your website to the prospective customers who are searching online for the products your website offers
  • SEO is the backbone of the entire online business. SEO stands for Search Engine Optimization and it helps the websites rank better in the search engines.Top ranking websites gain the trust of the customers and also get much more sales than the website those don’t get those top ranks.
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  • SEO is not going to be finished ever.
  • Google and other search engines rank the websites based on algorithms that consider over 200 different factors to award top ranks.
  • SEO is a constant process and requires constant monitoring of the trends, numbers, algorithm updates, competitor’s activities, content demand in the market, new keywords or keyword updates and a lot more.
  • As you know SEO is a complex process and it takes time to give results. Let’s see what those challenges are.
  • SEO is a complex process and takes time to make a website rank on the top of the search engines.
  • Doing all of that takes time and sometimes it takes up to two or maybe three year
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    Est-ce que ça vaut la peine d'investir dans la technologie SEO? Après la lecture de cette article, je suis confuse d'abord sur ce qu'est exactement SEO mais aussi sur la position de l'auteur qui semble dire que SEO est indispensable pour chaque ecommerce ...Certes les gros joueurs comme Amazon et Alibaba peuvent se permettre des investissements qui porterons fruit dans 3 ans mais les petits joueurs peuvent-ils s'offrir ce luxe?, de plus les paramètres de SEO changent indéfiniment et que dire si toutes les firmes faisant du ecommerce utilisent SEO? Quel résultat peut-on attendre d'une telle technologie?
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