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he other day I found myself looking at a startling image of my Northern California home, the daylight dampened by an eerie orange glow as wildfire smoke blocked the sun.

The main attraction is just how much you can do through these apps and how they bypass other mediums.

Also, the privacy element – having conversations that only you and selected friends can see and hear – is a major draw.

It’s interesting because Anchorman is about a newsman, and increasingly the news is getting their stories from what’s “trending” on social media. I think social is just going to continue to become more prominent in our society. You see it happening in very subtle ways but it’s common for newscasts these days to say what’s trending today. If someone has not fully bought into the power of social it’s just a matter of time because it’s really changing our culture. It’s changing the way news is reported and the way information is disseminated and the way that marketing is done.