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Analytics & Predictive Models for Social Media

Part 1: Information flow in social media (slides) Collecting social media data Extracting and tracking the flow of relevant information Correcting for the effects of missing and incomplete data Predicting and modeling the flow of information Identifying networks of information flow Part 2: Rich user interactions (slides) Predicting and recommending links in network Modeling tie strenght Modeling trust and distrust, frieds and foes How users evaluate one another and the social media content

2014 may mark the beginning of the end of abysmal customer service at major airlines, credit card companies, banks, and other repeat offenders,

Twitter, for instance, just unveiled a feature enabling paid Tweets to be targeted by zip code.

This kind of "geo-fencing," which Facebook has had since 2011, enables businesses to court nearby customers who might actually want to get ads offering special deals, in-store specials, etc.

I want to convince you that many of the ways we're attempting to apply categorization to the electronic world are actually a bad fit, because we've adopted habits of mind that are left over from earlier strategies.