Universities want to recruit the students that they believe will best represent the university, both online and offline, while in school and beyond. Students with a robust social media presence and clearly defined personal brand stand to become only more influential. These students are positioned to become leaders in their respective fields, which will reflect positively on the university social communication word of thumb. Additionally, the recruiter has full access to who the applicant associates himself or herself with by who they’re following and engaging with. It’s a sneak (organic) peek into the life of the applicant.
