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well known territory

strongly inclined to trust the opinion of their friends

more convenient and visually interesting interface that other platforms have

You may also reward dedicated subscribers and attract the new ones providing significant discounts on goods and services you offer

increase your brand visibility on Facebook.

to increase the number of your subscribers on Facebook, consider giveaways and providing entertaining content.

those who are “silent” or newcomers may not communicate via social media but still, they are able to hear you and can be useful to your business.

Groupon’s business model is pretty doubtful. But from the customers’ point of view, everybody likes special deals.

if your marketing strategy is based on location, try to attract new customers with special deals and discounts.

women reported being more stressed than men

modestly lower levels” of stress.

lower moods after using Facebook for 20 minutes compared to those who just browsed the internet

hey saw it as a waste of time.

people who report using seven or more social media platforms were more than three times as likely as people using 0-2 platforms to have high levels of general anxiety symptoms. 

unclear if and how social

higher levels of depressive symptoms among those who reported having more negative interactions.

threefold risk of depression and anxiety among people who used the most social media platforms

how social media can be used to diagnose depression

inhibit the body’s production of the hormone melatonin, which facilitates sleep

tweeting may be harder to resist than cigarettes and alcohol,

that excessive usage was linked to relationship problems, worse academic achievement and less participation in offline communities

iewing other people’s selfies lowered self-esteem

When Facebook users compare their own lives with others’ seemingly more successful careers and happy relationships, they may feel that their own lives are less successful in comparison.”

The more time people spent on the site, the worse they felt later on, and the more their life satisfaction declined over time.

an help boost their well-being.

well-being are ambiguous

Women spent much more time on Facebook then men,

xperienced significantly more jealousy when doing so.

a third said social media made them feel negative emotions – mainly frustration – and envy was the main cause

Given the increased reliance on Facebook, and other social platforms, as a means of social connection while separated, it makes sense to also set some boundaries around the time we spend in these apps, so we can also ensure we focus on our families and spending quality time with kids - who are also being significantly impacted by the lockdowns. They too miss out on social connection with their friends, which is normally a significant portion of their day - so while that engagement is not normally with us, they still need that interaction, as we do, which we can sometimes overlook.