You tube invente une nouvelle stratégie de captation face à la concurrence qui se fait de plus en plus épaisse dans ce secteur. La bataille, à mon avis, n'est pas encore gagnée, ce d'autant plus que d'autres acteurs vont se positionner, de plus en plus, dans cet espace de changement et d'amélioration des pratiques.
"Effective content research involves identifying the right keywords, topics, content formats and marketing channels for your content. Each of those objectives can be accomplished by using handy content research tools."
Les médias sociaux ne doivent plus être bannis des milieux de travail, ils doivent être reconnus pour l'apport qu'ils peuvent fournir aux employés et ainsi à la qualité de leur travail.
Social networks are flooded with potential customers.
A social business engages the entire company, from CEO to executive assistant. Take advantage of the opportunity to foster your company’s internal community and teach valuable social media skills as the space rapidly grows and evolves.
Once you start finding way to feature and utilize the social media prowess of employees, more of the team will chime in and participate.
Focus on Fun Ways
Once they learn the basic tools and creative uses of social media, they will naturally see how they can gather more information applicable to their jobs as well.
Chances are you already have several employees that love social media,
Have everyone bring laptops and phones to the session to keep it interactive. Try setting tasks at the beginning of the session, such as creating a special tutorial hashtag, and then ask everyone to tweet photos of the tutorial.
It’s important that your internal experts feel their social skills and expertise is appreciated by the company. These people will naturally start helping and encouraging other employees to do the same.
it’s time to get everyone involved in some straight-up fun. Try launching a contest:
Be sure to follow up with incentives and recognition, crucial aspects of any competition.
Social media allows for a great deal of creativity
People want to learn information from social networks, but they also want to communicate with one another. Social media channels provide a way to do this outside the normal confines of cubicle culture, and can boost overall company moral by augmenting the experience of working together.
he opportunities to infuse social behavior into your company only increase with engagement. You’ll be able to create more advanced tutorials, educate about emerging platforms, launch new initiatives that bring everyone closer together, and much more.
On y aborde l'intégration des médias sociaux pour améliorer la cohésion au sein de l'entreprise, l'image publique de l'entreprise ainsi que l'image faite au consommateurs et partenaires. Très actuel comme sujet et, surtout, bien détaillé.
L'auteure est Mae Karwowski et le texte a été publié le1er février à 1:00.